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BU BÖLÜM HAKKINDA
Being marketer #1 at a startup is not for the faint of heart. I describe it as trying to plant the roots of a new tree while standing in the middle of a tornado.
Manuela Bárcenas knows exactly what I mean, as someone who joined Fellow as not just the first marketer, but also the first non-technical employee outside of its founders.
In this episode Manuela shares:
- What she did in Year One
- Which investments Fellow made to build their brand
- How brand and growth intersected
Show Notes:
Follow Manuela Bárcenas on LinkedIn and Twitter.
Learn more about collaborative meeting app Fellow.
Thanks for listening!
ingilizce
Amerika Birleşik Devletleri
SON BÖLÜMLERİ ARA
Standout Startup Brands için geçmiş bölümleri ara.
BU PODCAST'IN DİĞER BÖLÜMLERİ
On today’s episode we are interviewing Jess Iandiorio, a repeat startup CMO currently at StarTree, and previously at unicorns including Starburst, Mirakl and Acquia. She covers how to budget for brand, why brand design matters, and how brand fuels demand.
You can learn more by following us on Linke…
Maya Spivak is a seasoned marketer who has built multiple beloved developer brands, most recently as the VP of Marketing at Gretel, as well as Mux, the video infrastructure platform, and Segment, joining when the company was only 60 people and leaving shortly after its 10x growth in size and ARR, w…
Maya Spivak is a seasoned marketer who has built multiple beloved developer brands, most recently as the VP of Marketing at Gretel, as well as Mux, the video infrastructure platform, and Segment, joining when the company was only 60 people and leaving shortly after its 10x growth in size and ARR, w…
In this episode, we interview Tom Wentworth, CMO of Recorded Future and former CMO at high growth startups including Acquia and Optimizely.Tom shares his thoughts on everything from building internal brand teams to building brand as a strategic asset to why standout brands go beyond marketing teams…
Welcome to Season 2! Today I mix things up with a solo episode, sharing my experience launching my first out of home (OOH) campaign.I cover:
When and why to consider running a brand campaign
How we launched our first OOH campaign for Float
What I learned, and what I would do differently in future
…
Feragatname: Bu sayfaya yerleştirilmiş podcast ve sanat eserleri, sahibinin mülkiyetinde olan ve Listen Notes, Inc.'e bağlı olmayan veya tarafından onaylanmayan Amrita Gurney and Janessa Lantz'e aittir.
DÜZENLE
Podcast veritabanını güncel tutmaya yardımcı olduğunuz için teşekkür ederiz.
