BU BÖLÜM HAKKINDA
This week in the business of podcasting:
- Sounds Profitable's Tom Webster explains why Netflix passing Apple Podcasts to become the third most-named place Americans consume podcasts is a warning sign, since most shows can never get on the platform.
- Triton Digital's Sharon Taylor argues video is expanding podcasting rather than replacing audio, noting 80% of monthly podcast consumers both watch and listen.
- ADOPTER Media, Right Side Up and Oxford Road, representing about half a billion dollars in ad buying, commit to YouTube Engaged Views after YouTube inflated its public view counts.
- Lower Street's Annalise Nielsen details the roadblocks she hit trying to spend $72,000 on podcast ads, from missing sales contacts to $150,000 minimums.
- Recaps from Podcast Movement NYC and the Sounds Profitable Business Summit cover AI-era podcast SEO, smart TV listening growth, and ad buyers' take on Spotify's skip button.
To find links to these, and every article covered in this week's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
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SON BÖLÜMLERİ ARA
Sounds Profitable için geçmiş bölümleri ara.
BU PODCAST'IN DİĞER BÖLÜMLERİ
Today in the business of podcasting:
Apple Podcasts product manager Ted Hosmann explains how video podcasts work over HLS at the IETF’s HLS Interest Day. He says top shows have grown their audience more than 20% on average since adding video, and Apple has also quietly acqui-hired members of the t…
This week in the business of podcasting:
Tom Webster says AI is the average machine, so podcasters should hand it routine work like show notes and ad operations and protect the host-read ad and the show itself.
Audacy's Leah Reis-Dennis argues the old podcast advertising playbook is outdated, citi…
Today in the business of podcasting:
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Today in the business of podcasting:
Tom Webster says AI is the average machine, so hand it the routine podcasting work like show notes, transcripts and ad ops, and protect the human work of host-read ads and the show itself.
WARC forecasts global ad spend will grow 11.9% to $1.34 trillion in 2026…
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Feragatname: Bu sayfaya yerleştirilmiş podcast ve sanat eserleri, sahibinin mülkiyetinde olan ve Listen Notes, Inc.'e bağlı olmayan veya tarafından onaylanmayan Bryan Barletta'e aittir.
DÜZENLE
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