Episode Summary
In this episode of SKUFood Recipes for Success, we sit down with the co-founders of Saltwinds Coffee, Laura Richard and Brad Rideout, to explore how innovation, science, and entrepreneurship have come together to create one of Canada's most unique coffee brands. From their roots in New Brunswick to expanding into retail markets. Saltwinds has built their business by being different through its proprietary Ocean Air infusion process that brings a distinctive maritime element to every roast.
Laura and Brad share the story behind building Saltwinds Coffee, combining expertise in chemistry, product development, technology, and business growth to create a brand that stands out in a crowded category. They discuss the challenges and opportunities of bringing an innovative product to market, the importance of differentiation, and how they've translated a unique concept into an award-winning brand with national reach.
We also explore the balance between innovation and commercialization, the role of storytelling in building consumer connection, and what it takes to scale a premium food and beverage brand.
Connect with Laura & Brad:
https://saltwindscoffee.com/
https://www.facebook.com/saltwindscoffee
https://www.instagram.com/saltwindscoffee
https://www.tiktok.com/@saltwindscoffee
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peter@skufood.com or susan@skufood.com
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Thanks for listening!
