Pattern Interrupt

Madhav Bhandari joined Storylane at $2M ARR with no funding, a late entry into the category, and competitors holding hundreds of millions. In this episode of Real Seekers After Truth he takes host Nick Mason (CEO, Turtl) through the reframe that made the difference: "how do we go viral" is a question nobody can act on, but "what pattern is our category following, and how do we interrupt it" is a job you can hand a team on Monday morning. He walks through his PIPE framework, why eight of every ten bets are supposed to fail, and why copying Clay's or Lovable's playbook gets the causation exactly backwards.