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What do leading ODs say is the real key to building an “empire” in eyecare? In this compilation episode of Optometrists Building Empires, host Ankit Patel revisits standout moments, featuring doctors who have each grown their businesses in unique and inspiring ways. Dr. Jessica Pugh, Dr. Shane Swatts, Bill Noble, Dr. Jeffrey Neighbors, Dr. Susan Truong, and Dr. Richard Levin share the defining lessons that shaped their success, from the importance of relationships to the value of empathy, the courage to pivot, and the power of authentic connection with patients.
Takeaways:
- Relationships are the foundation of growth. Dr. Jessica Pugh reflects on how her father’s grassroots connections built a legacy that continues to shape her practice today.
- Know when to reinvent your role. Dr. Shane Swatts shares how stepping out of primary care to focus on specialty services transformed his business and confidence as a leader.
- Connection drives success. Dr. Richard Levin emphasizes that genuine connections with patients, finding shared interests, asking open-ended questions, and building rapport make the eye exam more enjoyable and are a major driver of practice growth.
- Your network is your safety net. Bill Noble credits relationships with lenders, investors, and franchisors as the reason his business not only grew but also survived crises like COVID.
- Lead with a heart of service. For Dr. Jeffrey Neighbors, sustainable growth starts with listening to patients and caring deeply about their individual stories and outcomes.
- Empathy is the ultimate skill. Dr. Susan Truong explains how learning to truly listen and “walk in a patient’s shoes” reshaped her practice and her approach to leadership.
- Growth looks different for everyone. Whether it’s expansion, specialization, or deeper patient connection, each path is valid if it aligns with your purpose and values.
Links:
- Bill Noble’s LinkedIn: https://www.linkedin.com/in/williamnoble1/
- Jeffrey Neighbors LinkedIn: https://www.linkedin.com/in/jeffrey-neighbors-07292b89/
- Jessica Pugh’s Email: drjessicapugh@have2020.com
- Richard Levin’s LinkedIn: https://www.linkedin.com/in/richard-levin-od-b1220433/
- Shane Swatts’ LinkedIn: https://www.linkedin.com/in/dr-shane-swatts-773344a/
- Susan Truong LinkedIn: https://www.linkedin.com/in/susantruongod/
- Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01
- Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image
Ways to Tune In:
- Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG
- Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070
- Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0
- Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208
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