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Alli Pope details her move from Vercel to Factory as VP of New Media and Startups Marketing, explaining why startup investors are joining early-stage AI devtools companies full-time. She breaks down how autonomous engineering agents are reshaping company workflows, why non-traditional technical marketers are winning, and what keeps high-taste developer brands defensible in an agent-first world. Check out our sponsor Lovable: https://lovable.dev. Turn ideas into software people love.
MTS is a live news and interview show covering technology, business, politics, and culture as it happens.
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Brought to you by:
Mongo DB - Anyone can prototype an agent. Learn how to get them into production on September 30th in New York - register at https://www.mongodb.com/events/mongodb-local/nyc
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Arena - Measuring AI performance in the real world. https://arena.ai/
Kong - The AI connectivity platform. Connect APIs, LLMs, agents, and systems with serious security and governance. https://konghq.com
Today’s stream is sponsored by VCX, the public ticker for private tech. Head over to http://getvcx.com to learn more
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AdQuick - Make your brand a billboard. Out-of-home advertising as easy to scale as digital. https://adquick.com
Chargebee - Billing and monetization infrastructure for the AI era. https://www.chargebee.com/
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Timestamps:
(00:00) Introduction
(00:35) Joining Factory as Marketing VP
(02:53) Positioning Factory for AI Startups
(06:22) Why Investors Join Factory Full-Time
(08:07) Market Size of Autonomous Engineering
(12:05) Defining Developer Community and Success
(13:18) How AI Is Changing Marketing
(16:01) Does Brand Matter in Agent-First Worlds?
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Note: This podcast is not investment, legal, or tax advice, and is intended for informational and entertainment purposes only. Hosts and guests may hold positions in the companies and securities discussed; do your own research before acting on anything you hear.
