WEBVTT
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What if scaling your business didn't require more hustle, but smarter structure and real?
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And I say this with a lot of emphasis and excitement.
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Leslie Freedom.
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Welcome back to the Wickedly Branded podcast.
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I'm your host, Beverly Cornell, and I'm the founder and fairy godmother of brand Clarity at Wickedly Branded.
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And today we're talking all about growth that actually supports your life.
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I am so excited to introduce Leslie Hessler.
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She's the founder of Your Biz Rules.
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Leslie helps establish service-based business owners, create predictable profits build empowered teams and scale without burnout.
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She doesn't preach hustle.
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She builds systems that last.
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Today we're learning more about her journey and what it really looks like to amplify your authority without sacrificing your life.
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Leslie, I'm so excited to Welcome, welcome you to the show today.
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Howdy.
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I'm excited to be here.
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We're gonna have a great time.
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Okay, so talk about how you actually started your business.
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Like what sparked it and did you always wanna be an entrepreneur?
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I think I always was an entrepreneur.
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I don't know that I had that concept as a child, but I do remember in elementary school, when jelly bracelets and teddy bear pins and all these things were like the fad.
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I would actually go buy some and resell them at the school to make some money We needed money in my family, so I was willing to do whatever I could do to contribute and to have a little pocket change, so I think in that way I probably always was an entrepreneur.
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Sought entrepreneurship, and there's a reason for that.
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I didn't seek it out.
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It sought me out in some ways.
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And so I actually have been an entrepreneur for 17 years.
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I've had two businesses.
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Your Biz Rules, obviously's, that second business.
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So my first one started in oh seven, ran that to 14.
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But really the journey for entrepreneur, your biz role started in like 11 and 12 for me.
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When I realized that the business that I had built sucked my soul dry.
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And I could no longer tolerate that.
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But I knew I wanted to stay in business.
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So it was a two year conversations of God of if it's not this, then what is it that I really enjoy about being in business?
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Is it the thing that I'm doing?
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And it wound up being, no, it's not.
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What is it?
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And I was like, I love business.
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I'm like, my brain is business models on steroids.
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I can dissect and all of these things.
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I'm like, great, what am I gonna do with that?
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And so it took a while to get to where we are, but I really think, and believe, know that your BS rules is our playground.
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And what's super cool to me is that's exactly what every single one of our team members will say as well.
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And in that way, I know that we're in the right place, right time with the right people.
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Playground.
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Describe what a playground is.
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As it relates to your B rules.
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So a playground is, somewhere where we choose to come to.
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If you look at our values, we talk a lot about collaboration.
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Play is better with people, in my opinion.
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Like you can definitely have play with yourself, but for me it is that collaboration.
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And that idea, that value set really is an underpinning into almost everything we do.
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How we've been able to scale, how we work together as a team, how we back each other up.
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It is, it's, what's a, it's infused into everything.
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It's not an element.
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Of the business that doesn't rely on collaboration in some way, shape, or form, and that is play.
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But I also think, one of the things my team would share is that they get to come and be their best selves.
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Like we have designed this company to allow people to be their best selves and support them in that journey.
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If they're interested in something, we're like, sure have that.
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We believe in ownership.
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We believe in empowerment, and we believe in accountability.
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Don't get me wrong, but it's done in such a way that everybody knows that the work that they're doing for our clients is having an impact.
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It's changing a life, it's changing a business.
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It has a legacy element to it.
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And for that reason, they're willing to go through the really challenging conversations to get to that impact and legacy.
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And I think that's what we find to be fun.
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It's not mechanical, it's human, if you will.
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And when you can see the change that can happen for one of our business centers, when they're able to put a kid through college, when they're able to pay off debt that's been like an albatross around their neck.
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When they're able to hire that phenomenal employee, they're like, oh my gosh, how did I live without this person?
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Absolutely.
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That's a payday in our world.
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That's what we're doing this for, is to change lives and to change it through better business.
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So we call ours magic and you call us yours, the playground, it's just a different word, but essentially the same thing of living in your magic and really fully, understanding the power that you have and being empowered.
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There's so much to that and I think that culture can speak volumes about the founder and the people you hire.
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That is really, can define so much about even the clients that you're drawn to you.
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So that is amazing.
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So you talked about, I'm curious about the transition from the first business to the second business.
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Because so many of our listeners are overwhelmed, overworked.
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And almost over it.
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Talk about how you had to lean into your faith, it sounds to realize is this the right course of action?
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Maybe give a little bit of advice or maybe a little bit of your thoughts of what, how you navigated that and how you knew for sure it was time to change.
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Oh, how did I navigate that?
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I think ultimately.
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It was about curiosity.
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One of my skill sets is the ability to see multiple options.
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I can see all the doorways and then be able to whittle away Nope, not that door.
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Not that door.
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But that takes a certain ability to be curious, to wonder about things, and to be able to find solutions that are based in what I will say the, and not the or.
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For instance, an or in our world is called a competing commitment.
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It is where this is a priority and B is a priority, and all you think is I can have A or I can have b.
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You never ever ask the question, how can I have A and B?
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right?
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And I really was searching for the, and how can I have impact?
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How can I be fulfilled as a person where I need to know that I can use my intellect and my skill and challenge and variety, like all of these things that I knew I loved about being in the world.
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How can I also build a business that wasn't going to suck my soul dry?
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Like, how can I do?
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And I think that was always the questions, right?
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How can I help?
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Can I, I think so many more people, when they get into curiosity, when they get into wonder, what they do is they shut it down.
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They're like, I can't because I haven't, I can't because
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not yet.
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That's my phrase.
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Is still such an, a belief in the lack, if you will, this scarcity of things.
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Where I am have always been like, but how can and that is, a pervasive question in my soul that every single problem I come up against, I always believe I'm gonna find the solution.
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Yeah.
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And I'm always gonna believe that I can do it in a way, we call it the triple win.
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It's a win for me.
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It's a win for the other person.
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And there's another win in there, like I am looking for the triple win and I'm not satisfied if somebody loses.
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That is a different mindset to attack a problem.
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A change.
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Did I come in was it magical?
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No, I didn't at all.
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One of the very first things I wound up doing was Strength finders 2.0 and I did my strength finders.
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And they are strategic, futurist, individualistic, achieving, activating.
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I remember looking at those going,
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exactly
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what am I gonna do with this?
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Exactly.
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and I was just willing to try a lot of things.
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You'll always see us experimenting in our business.
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We're always trying things, we're always like trying to prove or disprove something, an assumption, because you never know actually what's going to work.
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We cannot assume just because it didn't work in the past that it's not going to work now.
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Absolutely.
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We can't assume that just because it worked in the past that it's going to work now.
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We
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have to always be this a bit of a mad scientist in our exploration and in our journey.
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So I, it took me three years to come into this and even then I didn't.
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I totally had the imposter syndrome of who am I?
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But I still leaned in.
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I still played with it.
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And I am super proud that the journey and the vision that we had and that I had in 14 and where we are today in 25, 26, is nothing more than a beautiful evolution of the same visionary journey.
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Yeah.
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That I've been willing to go on the journey.
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And We're never done.
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We're always evolving.
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So one phrase that I use, I love the way you reframe that, but the one phrase I use is working with your business or with it not on it or in it, but with it.
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And this concept that you can be.
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yeah.
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In some opposite thing.
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Yeah.
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So I feel like this, that was a reframe for me.
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It was working with my business, working with my energy, my passion, my purpose, my seasons, my cycles, my femininity, my fully embracing myself and how does it work with my business.
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So my life with my business.
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And I know that one of the things that I read in your bio was this idea of scaling without this like hard hustle, which is something that I truly believe in.
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I am writing a book right now.
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One of the key ident, the key things though is that business was really built in the post-industrial area, era for men.
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And, how women do business differently.
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And one thing that I have said in the book is that branding and business is identity work for women.
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We build businesses based on our passions and like how making an impact in this collaborative sense that you're talking about and all these things that we're really helping people like the wins.
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It's helping other people.
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It's impacting relationally to others.
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Yeah.
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Where men don't just typically do a business that way.
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That's not necessarily their mo And not that they don't ever, but from a generalization perspective, they're they define business very differently than we do.
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So what has been like something that you've struggled with or that you've overcome or that you've embraced even as a female founder?
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Finding yourself outside of the hustle or in collaboration with the hustle or however you want to frame it.
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I'm okay with Yeah, because I feel like that is exactly what my book is about, is like finding the thing that works for you as a female founder related to your life, your responsibilities, the mental load you carry, all the all the shoulds, I call it the should suitcase that we carry from society.
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The cows,
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So share that journey a little bit with us and how that, how you've come into your own that way.
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So much in there.
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Yeah.
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I do agree with you.
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I do think there's post industrialization in our definition of business and the success that we're chasing.
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I don't think it's exclusively women anymore.
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We see men and women equally,
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definitely
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equally wanting the same things, and, which is amazing because you can rewrite your own rules.
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Hold on.
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Yeah.
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You can write your own rules.
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Yeah.
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That is the most powerful statement listeners.
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You can write your own rules.
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Yeah.
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So yes, if this is an opportunity for you to create the exact business that you've been looking for, that you want, that you believe with your business, create the playground, do all the things, you can create it.
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You can create it.
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It's exactly what you need.
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One of the most important statements I think anyone can make is that you are empowered.
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You have the ability to create Exactly.
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What works for you.
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And I also think you shared a little bit of this secret and is identity is we need to recognize that our identity has been wrapped up.
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And for a lot of entrepreneurs in our ability to do the work, but to be a successful business center, it's not about always doing the work in as much as ensuring the work gets done.
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Yes.
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My number one job is to ensure that our team has the freedom and the flexibility to get the job done.
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And is that training, is that support, is it that I come alongside?
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It is that to a t is that ability.
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So your identity has a lot to do with your experience.
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And I'm gonna say something that is going to set everybody off in just about a minute.
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do it.
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Hold with me.
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I want you to stay with us, okay.
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And listen to the rest of this.
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Being overwhelmed is a choice.
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Period.
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Isn't this interesting?
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When you ask me how did I get off the hustle and grind train?
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I stopped making it acceptable to be there in the first place.
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Yeah.
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Number two, I have to work as equally hard on my mind, my mindset and my beliefs in order to change my behaviors.
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If I, and I'm gonna be really transparent this week that we're in, we call it the end of the year, everything intense and my COOO and I are we're gonna crack under pressure'cause there's just no more ability to get things done.
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That could be overwhelming.
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But what we do is we sit here and we're like, on one hand we chose this on another hand, this is all doable.
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And on the third hand is, how can we reprioritize to get back into the flow and the go of things and not allow the weight to take us down?
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Because when you're changing your mindset, when you're changing how you relate to the hustling grind, it's challenging because the rest of the world is still addicted to it.
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You're condition we're conditioned.
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This hustle is so powerful.
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Yes.
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I'll say, here's the really interesting thing,'cause I love that you're writing a book.
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We're on our second one called Scaling Rich, and it really is about this hustle and grind and how to detach
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Oh, awesome.
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Yes.
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So if you think about it though, Give something weight.
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You can have one task, right?
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That one person is just heavy as all day.
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You can have the next person.
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Man, this lights me up.
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Where do you get your energy from?
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Like where do you derive value from?
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If we can find a way to reposition even the most mundane tasks, there are stuff that only I can do in my company and I don't like to do it.
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Yeah.
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Amen, sister.
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Preach it.
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But I also don't focus on the fact that it's not fun with me i's like I'm completely capable of getting this done and because I focus on it, I can get it done quickly and move on to the next thing that I'm going to do.
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If everything feels heavy, then it's either you're trying to do too much, you're trying to work outside of your zone of genius.
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You're not letting go.
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You're probably like, we sing the frozen song all the time to our clients.
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We're like, letting
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Go.
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Letting go.
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Let it go.
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And we know with humor, right?
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Yeah.
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Because when you it, at seven o'clock at night when you won't get off your computer, you're gonna hear me in the back of your head going, let it go.
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I love it.
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It's these choices that we're making, and if you think of freedom is the ability to make a choice, period.
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I love that.
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What are the things that enable us to have choice?
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It's typically being in your power, owning your.
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Environment your world and protecting your boundaries.
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it's about typically money.
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Money is freedom of choice.
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Yes.
00:16:10.663 --> 00:16:12.702
Time is free of freedom of choice.
00:16:12.702 --> 00:16:14.233
Time is so important.
00:16:14.233 --> 00:16:16.663
And most people equate freedom to time.
00:16:16.783 --> 00:16:20.322
But I think there's something broader and you're gonna have a freedom, love, language.
00:16:20.383 --> 00:16:23.598
Maybe it's time, maybe it's money, maybe it's impact, whatever it is.
00:16:23.648 --> 00:16:28.583
Get in tune with that real fast and then protect it as day as the day is long, you cannot bend.
00:16:28.702 --> 00:16:36.503
It has to be your non-negotiable or you will be forever sacrificing it upon the alt alter of success.
00:16:36.623 --> 00:16:47.293
And I think that's one of those other things we have to think about is we've been taught like the payoff to the hustle and grind is if you work hard enough, if you're good enough, then someday you'll fill in the blank.
00:16:47.413 --> 00:16:49.483
Pay yourself, take that vacation.
00:16:49.603 --> 00:16:54.822
Be recognized for your efforts, whatever we're, we've all got this reward we're chasing.
00:16:55.003 --> 00:17:01.003
But what if you could realize some things Now, what if you did not have to sacrifice?
00:17:01.123 --> 00:17:04.393
Because that sacrifice is actually the big lie.
00:17:04.512 --> 00:17:04.843
Yeah.
00:17:04.843 --> 00:17:04.903
You
00:17:05.022 --> 00:17:09.347
as a business owner, if you can write your own rules, you can have what you want today.
00:17:09.468 --> 00:17:13.248
If you don't love your business today, you can change it tomorrow.
00:17:13.367 --> 00:17:17.807
You are really not locked in by any other shackles than that which you put on yourself.
00:17:17.958 --> 00:17:18.708
Absolutely.
00:17:18.738 --> 00:17:19.728
100%.
00:17:19.847 --> 00:17:20.627
And it's mind.
00:17:20.748 --> 00:17:23.677
I will say this being, maybe three or four years ago.
00:17:23.798 --> 00:17:27.557
I was successful by all standard measures, the money was coming in.
00:17:27.557 --> 00:17:29.538
I had clients, I had referrals.
00:17:29.538 --> 00:17:30.887
The work was good.
00:17:31.008 --> 00:17:31.067
Yeah.
00:17:31.187 --> 00:17:36.708
I had a team, I had all those things, but I was completely dissatisfied with what success was looking like.
00:17:36.758 --> 00:17:44.947
So just because success looks like something to the world doesn't mean that's success for you, and really understanding what success looks like for you and how you balance that.
00:17:44.947 --> 00:17:46.238
I don't even think balance is the right word.
00:17:46.238 --> 00:17:51.937
How you create that is your, is really the thing that is gonna be the hardest thing for you.
00:17:52.057 --> 00:17:56.397
I feel like for your job, for your work, because, and like you said, the word protect.
00:17:56.518 --> 00:18:01.978
So there's many things that I put into my systems, my day, like how I intentionally use my time.
00:18:01.978 --> 00:18:02.038
Yeah.
00:18:02.157 --> 00:18:09.357
I chunk and stack things like operationally as Monday, like I know my seasons, my cycles, when I do my best work, when I need to be most creative.
00:18:09.357 --> 00:18:21.447
I understand who I am, my of my flow, and that took a little bit of work to figure out, but that investment in that understanding has reaped rewards beyond anything I could possibly have ever imagined.
00:18:21.567 --> 00:18:21.747
Yep.
00:18:21.747 --> 00:18:26.637
So this idea of creation, and I don't know about for you, but for me it didn't happen overnight.
00:18:26.637 --> 00:18:29.127
Like you said, this business you have today, it's not the business you have to have tomorrow.
00:18:29.127 --> 00:18:30.147
It took me a little bit of time.
00:18:30.197 --> 00:18:39.227
It took me probably a year and a half to really get to a business that I feel like is in my flow versus me being in some kind of constructive flow, some other person's container of flow, but.
00:18:39.347 --> 00:18:42.977
There is something so incredibly powerful.
00:18:42.977 --> 00:18:45.047
I call it my iridescent ballet flats.
00:18:45.047 --> 00:18:49.797
This, when I put on this set of shoes for this particular business, it feels like home.
00:18:49.797 --> 00:18:57.177
It's a sigh of relief and it's a different feeling entirely than three or four years ago when I was like, is this what success is?
00:18:57.297 --> 00:18:59.117
Is this what everyone's chasing?
00:18:59.207 --> 00:19:01.067
And why does it look different?
00:19:01.187 --> 00:19:03.707
Why do people on Instagram look so happy in this?
00:19:03.827 --> 00:19:05.657
Because this doesn't feel happy to me.
00:19:05.707 --> 00:19:11.167
It feels ugly and sad and frankly, I don't know about you Leslie, but I wasn't even fun to be around.
00:19:11.287 --> 00:19:15.867
When you're stressed out and you're all those things you're not even like a like that, that nice of a person.
00:19:15.987 --> 00:19:20.247
So I felt like this was freeing on so many levels.
00:19:20.367 --> 00:19:23.487
For me to be able to say, I could do it however I chose to do it.
00:19:23.487 --> 00:19:27.357
Whatever looks good for me, feels good for me, is what I need to do.
00:19:27.477 --> 00:19:29.847
And that is often where we have to start.
00:19:29.967 --> 00:19:33.657
When people are coming in and they're at that moment of I'm just gonna burn it all down.
00:19:33.777 --> 00:19:37.227
I don't care how good it is exactly successful, but this stinks.
00:19:37.347 --> 00:19:38.892
We have to reconnect to the vision.
00:19:38.922 --> 00:19:40.322
We have to reconnect to the dream.
00:19:40.372 --> 00:19:41.967
We have to reconnect to the payoff.
00:19:42.087 --> 00:19:46.872
And usually when I start that and people are like my business, I'm like, I don't care about your business right now.
00:19:46.872 --> 00:19:48.192
I care about you.
00:19:48.242 --> 00:19:55.592
And that is, sometimes, this moment that a lot of our clients will come to, they're like, oh, you care about me, not just about the business.
00:19:55.592 --> 00:20:02.472
So it's yes, my job is to get your business in alignment with who you say you want to be and what you say your life.
00:20:02.592 --> 00:20:03.252
Is.
00:20:03.282 --> 00:20:03.612
Yep.
00:20:03.762 --> 00:20:06.792
And then that way I will hold you accountable to your vision.
00:20:06.792 --> 00:20:11.802
You are always welcome to change it, but I will hold you accountable to the truth of that vision
00:20:11.922 --> 00:20:12.462
Absolutely.
00:20:12.582 --> 00:20:14.082
So that's why identity work.
00:20:14.112 --> 00:20:15.342
'cause it's about you.
00:20:15.462 --> 00:20:15.702
Yep.
00:20:15.702 --> 00:20:17.077
That's where the identity work comes in, Leslie.
00:20:17.197 --> 00:20:21.657
And I think so many people did this checklist of oh, we have to have a logo.
00:20:21.777 --> 00:20:23.607
And that to me is just like a piece of art.
00:20:23.607 --> 00:20:28.317
If it doesn't connect to the me in the business, like there's all this connection that happens.
00:20:28.437 --> 00:20:31.737
And all these different levels from higher systems are run.
00:20:31.897 --> 00:20:39.727
How the clients that you have, the people on your team, the way your co your, like your core value, everything needs to circle around.
00:20:39.847 --> 00:20:40.357
The me the
00:20:40.357 --> 00:20:40.807
core.
00:20:41.007 --> 00:20:41.637
Beautiful.
00:20:41.757 --> 00:20:53.547
It's as if you, and I love this when I meet people and I, what's happened more and more, which is so beautiful you guys, listeners listen, is that when I got clear on who I am, people like Leslie have entered my orbit, and that is
00:20:53.667 --> 00:20:54.207
Destiny
00:20:54.257 --> 00:20:56.807
When you meet people who understand the importance of it.
00:20:56.867 --> 00:21:09.217
And so while she's more focused on scaling and systems and CFO type things, and I'm more focused on the marketing side of it, the goal is the same to fully embrace who you are and create the system and the business.
00:21:09.337 --> 00:21:17.557
And the brand and the visibility for yourself, that is actually like you, that's where the true authenticity that everyone's been talking about for the last five years.
00:21:17.557 --> 00:21:18.962
Be authentic, comes from is.
00:21:18.967 --> 00:21:22.712
But no, it's really hard to be authentic if you don't understand who you are
00:21:22.812 --> 00:21:25.092
Okay, so let me ask a question.
00:21:25.272 --> 00:21:25.392
Sure.
00:21:25.392 --> 00:21:31.302
When, was there a moment or was it a series of moments where you fully felt at home in your business?
00:21:31.422 --> 00:21:34.502
Where you felt that alignment, where you felt that shift for you?
00:21:34.622 --> 00:21:40.502
What I will feel in contrast is when I am shifting and I need the business to shift.
00:21:40.622 --> 00:21:44.162
Because this, like I said earlier, it's a journey.
00:21:44.242 --> 00:21:47.602
We're running a marathon, we're not in a race per yeah.
00:21:47.602 --> 00:21:47.932
You mean it's
00:21:47.942 --> 00:21:48.962
you mean it's not one and done,
00:21:48.962 --> 00:21:50.067
like No, it's not one and done.
00:21:50.187 --> 00:21:50.597
Come on.
00:21:50.717 --> 00:21:51.857
I, I looked successful.
00:21:51.857 --> 00:21:54.947
I did all this stuff, but I didn't, I wasn't in love with any of this.
00:21:55.002 --> 00:22:02.897
That was definitely where we were, and I was just thinking about the journey that has gone on and now it's, people are like, oh, what are you chasing?
00:22:02.897 --> 00:22:04.607
I was like I'm having fun now.
00:22:04.607 --> 00:22:06.137
I'm chasing my potential.
00:22:06.177 --> 00:22:10.677
And I was like, and I'm only chasing my potential because I believe I can do it.
00:22:10.797 --> 00:22:20.997
And so many parts, so many days of my journey, I limited my potential because I could not see how I could align it with my identity, my vision, and those types of things.
00:22:21.027 --> 00:22:28.527
And so as we learn in business,'cause that is what small business ownership is, it's on the job training every single day.
00:22:28.532 --> 00:22:30.917
Every day, And now people are like what are you trying to do?
00:22:30.917 --> 00:22:41.167
It's I'm trying to do 10 million and I want the next nine to be built in a totally different way than the first one, and now I'm playing with the forces of.
00:22:41.287 --> 00:22:42.397
Exponential growth.
00:22:42.517 --> 00:22:44.377
I'm playing with technology.
00:22:44.427 --> 00:22:52.947
I'm playing with solutions, I do believe that the businesses in that we have in three years won't look anything like the businesses we have this year.
00:22:53.127 --> 00:22:55.647
The work of businesses is changing.
00:22:55.767 --> 00:23:01.197
I'm on the ride, I wanna see how well I can take this magic carpet and fly.
00:23:01.347 --> 00:23:06.197
That is the next adventure for me, So I'm seeing it such as that.
00:23:06.317 --> 00:23:08.967
But it is this constant, awareness.
00:23:09.087 --> 00:23:16.287
And constantly being present in asking and paying attention to the moments where I'm like, this does not feel good.
00:23:16.407 --> 00:23:17.307
Like, why?
00:23:17.307 --> 00:23:17.937
Yes,
00:23:17.937 --> 00:23:19.017
why does this not feel good?
00:23:19.137 --> 00:23:22.007
And then I'm like, okay, is it me who has changed?
00:23:22.037 --> 00:23:25.937
'cause that's likely, is it an area that I just didn't know we needed to give attention to?
00:23:26.032 --> 00:23:29.177
Not likely was I not clear, did I not have clarity?
00:23:29.177 --> 00:23:33.017
Because if you're not clear, you're not, you're gonna not have clarity in your business.
00:23:33.137 --> 00:23:33.617
And then I'm like.
00:23:33.737 --> 00:23:34.217
Whoa.
00:23:34.217 --> 00:23:34.907
Pause.
00:23:35.027 --> 00:23:36.557
Rewrite this, redo this.
00:23:36.557 --> 00:23:39.607
My COO has a has saying, she's new day, new rules.
00:23:39.727 --> 00:23:41.377
And we're like, new day, new rules.
00:23:41.427 --> 00:23:42.267
We're fixing that.
00:23:42.267 --> 00:23:43.287
That did not feel good.
00:23:43.287 --> 00:23:44.577
Now let's get into alignment.
00:23:44.577 --> 00:23:47.577
So we're almost always a mechanic, if you think about it.
00:23:47.577 --> 00:23:56.307
We're always paying attention to the engine of the business and how it's running and the direction that it's going so that we just, we make tweaks along the way.
00:23:56.307 --> 00:24:00.957
I have not needed to do a major overhaul.
00:24:01.077 --> 00:24:08.727
We always are refining, we're refining our marketing message because marketing and consumers are shifting in what is important to'em.
00:24:08.727 --> 00:24:10.257
So you always have to be refining.
00:24:10.377 --> 00:24:14.307
But I guess that's when I said like earlier, if you can detach from trying to be done
00:24:14.427 --> 00:24:14.757
Yeah.
00:24:14.877 --> 00:24:19.827
Then you understand that this is a journey so that when things need to evolve.
00:24:19.947 --> 00:24:23.067
It's not a big drama, it just is.
00:24:23.187 --> 00:24:31.907
It's a signal that you should go left instead of and it's, we don't get this emotional baggage, which leads to weight, which feels heavy, overwhelmed, blah, da.
00:24:32.027 --> 00:24:35.787
I'm trying to tie all of our conversational points together for you and Nice.
00:24:35.787 --> 00:24:35.952
Love it.
00:24:36.012 --> 00:24:36.402
Nice big
00:24:36.402 --> 00:24:37.392
bow, golden thread.
00:24:37.392 --> 00:24:37.722
I love it.
00:24:37.842 --> 00:24:38.262
Yeah.
00:24:38.262 --> 00:24:38.952
There you go.
00:24:39.072 --> 00:24:43.342
But you just have a different approach to what is happening.
00:24:43.462 --> 00:24:45.052
We've had a lot of uncertainty.
00:24:45.172 --> 00:24:46.282
I know.
00:24:46.282 --> 00:24:47.092
We feel it.
00:24:47.152 --> 00:24:49.942
We know our clients feel it, but I expect it.
00:24:50.002 --> 00:24:55.822
It's not a surprise to me because actually I feel like we've always had uncertainty.
00:24:55.882 --> 00:24:56.842
Absolutely.
00:24:56.962 --> 00:24:59.272
We're just becoming more aware of it.
00:24:59.302 --> 00:25:03.392
But a lot of people this year have been locked into the emotion.
00:25:03.512 --> 00:25:13.352
Around the fact that it has occurred and that becomes trauma, and then that trauma keeps you from being the best version of you that you could possibly be because you're not reconciling it.
00:25:13.472 --> 00:25:13.682
Yeah.
00:25:13.742 --> 00:25:19.172
So going back into the mindset, whether you believe you can or can't, Henry Ford, you're right.
00:25:19.292 --> 00:25:22.102
We had a phrase, as soon as you argue for your limitations.
00:25:22.222 --> 00:25:23.362
Surely will be yours.
00:25:23.482 --> 00:25:24.232
Oh yes.
00:25:24.352 --> 00:25:24.402
I love that.
00:25:24.402 --> 00:25:33.162
be careful of how you're defining yourself today because the, if you have a belief repeated over time it becomes truth.
00:25:33.282 --> 00:25:35.982
If you repeat that truth over time it becomes reality.
00:25:36.102 --> 00:25:41.687
And when you're down in reality and it is not the reality that you want You have to go back and change your truth.
00:25:41.777 --> 00:25:44.957
And that means you have to change your words and you have to change your beliefs.
00:25:45.037 --> 00:25:49.707
But that is the biggest gift we have, is how strong our minds are.
00:25:49.827 --> 00:25:55.587
If you can capitalize on it, if you can tame it and use it for good, use it for your own benefit.
00:25:55.707 --> 00:25:55.887
Yeah.
00:25:55.887 --> 00:25:57.267
Not always the benefit of others.
00:25:57.387 --> 00:25:57.747
Yeah.
00:25:57.867 --> 00:26:01.707
I love this so much, but I really wanna go back to the question'cause I don't know if you've really answered it.
00:26:01.892 --> 00:26:02.182
Okay.
00:26:02.307 --> 00:26:07.047
is there a moment or a series of moments when you fully felt like home in your business?
00:26:07.167 --> 00:26:08.307
It's every day.
00:26:08.427 --> 00:26:11.907
Was there a moment, like when it first started, did something have to shift?
00:26:12.007 --> 00:26:13.892
I understand the fixed mindset like you're talking about.
00:26:13.892 --> 00:26:13.952
Yeah.
00:26:14.132 --> 00:26:19.192
Like I get that, was there something where it went from fixed to a more open to so for me, I
00:26:19.197 --> 00:26:21.332
don't, it's a sparkly moment of
00:26:21.392 --> 00:26:21.722
no
00:26:21.842 --> 00:26:24.272
angel singing, not high and heralding trumpets.
00:26:24.392 --> 00:26:25.322
I don't mean it like that.
00:26:25.322 --> 00:26:26.822
Like it could be a series of moments.
00:26:26.822 --> 00:26:27.842
I love the visual though.
00:26:27.892 --> 00:26:30.202
I love the magic wand analogy you used earlier too.
00:26:30.322 --> 00:26:34.642
But having out of body experience at one point, talking to a client, giving him advice, right?
00:26:34.642 --> 00:26:34.702
Yeah.
00:26:34.822 --> 00:26:36.352
And it was the exact advice I needed.
00:26:36.352 --> 00:26:38.032
Like I wasn't following my own magic.
00:26:38.032 --> 00:26:41.872
Like I was allowing other people's magic to flourish, but I wasn't doing that.
00:26:41.872 --> 00:26:43.912
And I was like, why am I not taking my own advice?
00:26:43.942 --> 00:26:45.802
It was as if like I needed to have.
00:26:45.922 --> 00:26:47.177
And that was one of the moments.
00:26:47.177 --> 00:26:51.997
And then there was one moment where I was, late at night, my family is asleep, I'm still working, and I'm like, what is this?
00:26:51.997 --> 00:26:53.557
Why am I doing this like that?
00:26:53.557 --> 00:26:58.287
That was it was like this series of wake up calls, but they weren't like these super loud two by fours.
00:26:58.287 --> 00:27:04.257
It was just like these little questions that kind of came to me in these moments, and finally I listened to them.
00:27:04.377 --> 00:27:15.822
I ultimately, that's brought me into this business, I think it goes back to this personal journey part of, recognizing that I had to be present in the success that we achieve every day.
00:27:15.942 --> 00:27:23.742
after my first son, I probably had postpartum and I was struggling with why wasn't I happy if I had everything I dreamt of as a little girl.
00:27:23.892 --> 00:27:25.962
And I did, and there were good things.
00:27:25.962 --> 00:27:29.832
There was nothing to be upset about, but there was something I had to reconcile there.
00:27:29.952 --> 00:27:33.612
And in that moment, what I found is I was chasing the future so much.
00:27:33.612 --> 00:27:37.062
I never recognized when it was here in the present.
00:27:37.182 --> 00:27:42.652
And so it was that what I started going what were my childhood joys?
00:27:42.652 --> 00:27:45.562
And I was like a butterfly bubbles and swings.
00:27:45.562 --> 00:27:47.152
These are not hard things, right?
00:27:47.272 --> 00:27:51.532
So it's even like right now when a butterfly will fly by, I pause.
00:27:51.652 --> 00:27:57.312
I just take a moment to appreciate the butterfly and that is what presence is for me.
00:27:57.432 --> 00:27:57.852
And.
00:27:57.972 --> 00:27:59.952
The whole like work life balance.
00:27:59.952 --> 00:28:00.432
I agree.
00:28:00.432 --> 00:28:01.152
It's not balance.
00:28:01.152 --> 00:28:06.252
It's about being present, being wherever you need to be, 110% and being there.
00:28:06.307 --> 00:28:11.757
And I think because that's been such a practice for me for so long, you can call it gratitude.
00:28:11.877 --> 00:28:19.497
We talk about one of the things we'll do with our clients when you're working through the visioning exercise, we call it the sixth sense of success.
00:28:19.617 --> 00:28:21.057
What is the thing you will hear?
00:28:21.177 --> 00:28:22.557
What is the thing you will see?
00:28:22.677 --> 00:28:24.057
What would you taste?
00:28:24.207 --> 00:28:25.107
What would you feel?
00:28:25.107 --> 00:28:29.847
Both texturally, but also emotionally do we know what success really is?
00:28:29.847 --> 00:28:43.287
Back to our earlier conversation and those things, when people put it together, they talk about laughter, they talk about friendship and hugs and high fives and one for me for taste is champagne.
00:28:43.477 --> 00:28:53.702
Bubbles in my tongue, and in that way, when you're asking for these big moments, what I have learned to do is see success in the smallest moments, and therefore it's always consistent.
00:28:53.747 --> 00:28:55.127
It just is.
00:28:55.247 --> 00:29:03.497
It's the contrast more that I would say I've had those moments of high contrast because it pulls me out of feeling in alignment.
00:29:03.617 --> 00:29:05.997
That is the difference, in experiences.
00:29:06.117 --> 00:29:09.357
One of the chapters in the, my book is called the Vanishing Fi finish Line.
00:29:09.477 --> 00:29:10.977
That you've never reach a finish line.
00:29:10.977 --> 00:29:13.087
There's this like that's part of the hospital culture.
00:29:13.137 --> 00:29:14.097
And it's just out of reach.
00:29:14.097 --> 00:29:16.887
Like you think you're gonna get there and then it's just out of reach.
00:29:16.887 --> 00:29:16.947
Yeah.
00:29:16.947 --> 00:29:18.987
Like it just keeps moving away from you.
00:29:19.107 --> 00:29:19.197
Yeah.
00:29:19.197 --> 00:29:23.317
As if it's this vanishing finish line and it's an impossible chase.
00:29:23.437 --> 00:29:23.527
Yeah.
00:29:23.527 --> 00:29:32.797
And so what you say is so important because it is about being present in the successes now, but women t historically, have not been taught to celebrate their successes.
00:29:32.917 --> 00:29:33.757
In general,
00:29:33.877 --> 00:29:35.592
people haven't been a, haven't
00:29:35.592 --> 00:29:39.012
But, they're not afraid to go on the golf course and celebrate with their friends.
00:29:39.012 --> 00:29:40.177
They're not, they're just not as.
00:29:40.297 --> 00:29:43.447
They do the high fives all the time and they, it is just a different mindset.
00:29:43.447 --> 00:29:49.477
Women are taught to, be grateful and not ask for help, but it's a very different construct in many ways.
00:29:49.597 --> 00:29:53.707
But it's interesting as I've been exploring the vanishing finish line of what.
00:29:53.827 --> 00:29:54.997
What does success?
00:29:54.997 --> 00:29:56.047
I love the six senses.
00:29:56.047 --> 00:29:56.737
That's so good.
00:29:56.737 --> 00:29:57.847
That's the way you think about it.
00:29:57.967 --> 00:30:06.457
And one of the things that I've talked about with success for myself is travel and some of those kinds of things with my friends and like you talk about some of those things.
00:30:06.457 --> 00:30:07.417
So it's on par.
00:30:07.417 --> 00:30:15.787
It's just different terminology, which I think is lovely and brilliant and wonderful and I'm so glad that so many people are talking about these things now because they haven't been talked about this way.
00:30:15.842 --> 00:30:20.662
And there was for so long was this just constant chase of the next big thing.
00:30:20.782 --> 00:30:34.747
And not that, that you can't still do big things, it's just this chasing to exhaustion that needs to be reframed, I feel So I do have a magic wand because when I was little, the things that made me happy were magic wands and unicorns.
00:30:34.747 --> 00:30:35.067
There you go.
00:30:35.132 --> 00:30:36.002
And sparkles.
00:30:36.122 --> 00:30:36.302
Yeah.
00:30:36.357 --> 00:30:43.797
One thing I ask every single guest, is there a marketing challenge you are experiencing right now that maybe I could wave my magic wand and help you with today?
00:30:43.917 --> 00:30:47.277
Is there one question or issue that you've been challenged with lately?
00:30:47.397 --> 00:30:48.567
Not really.
00:30:48.687 --> 00:30:49.167
Okay.
00:30:49.287 --> 00:30:50.367
Not currently.
00:30:50.547 --> 00:30:51.057
Okay.
00:30:51.237 --> 00:30:53.937
and I don't even see that as a challenge'cause I'm working on it.
00:30:54.057 --> 00:30:58.957
We are stepping into a new stage, a new, amplification if you will.
00:30:59.077 --> 00:31:03.127
And that takes time to build the pieces.
00:31:03.197 --> 00:31:10.677
We've been building them pretty dedicatedly and so now it's just a, about the money catching up to the pieces and being able to fund the next elements.
00:31:10.677 --> 00:31:16.137
But like I said, I'm already working on those, so I don't even consider that to be a challenge.
00:31:16.257 --> 00:31:18.207
It is just part of the process.
00:31:18.327 --> 00:31:24.747
So there's no area which you would rather would wanna grow or grow faster from a marketing perspective Right now?
00:31:24.867 --> 00:31:26.757
Everything is about growth for me.
00:31:26.757 --> 00:31:30.147
And growing back, like of$10 million dream here that we're funding.
00:31:30.267 --> 00:31:33.617
However, it's not a challenge in that way.
00:31:33.737 --> 00:31:33.767
Okay.
00:31:33.767 --> 00:31:35.817
I actually have a strong marketing background.
00:31:35.817 --> 00:31:36.807
So I actually grew up in
00:31:36.807 --> 00:31:37.077
Awesome.
00:31:37.167 --> 00:31:45.217
My first degree journalism grew up in agency world done that we're, in partnership to acquire a marketing agency ourselves.
00:31:45.337 --> 00:31:50.167
So there's a lot of that fundamental stuff that I truly understand and will do.
00:31:50.287 --> 00:31:53.477
So it's not, I'm not searching for answers at the moment.
00:31:53.507 --> 00:31:55.307
I am in implementation.
00:31:55.307 --> 00:31:55.457
Okay.
00:31:55.577 --> 00:32:05.157
And then, the biggest thing I have to manage is, the allowing things to unfold at the pace that they're gonna unfold, because I think fast, I work fast, I do fast,
00:32:05.157 --> 00:32:05.427
right?
00:32:05.457 --> 00:32:12.327
However, I'm not in control of the world, so I have to allow some things to pop into place and to settle and to be able to do.
00:32:12.327 --> 00:32:19.197
But everything that we're doing right now, there's nothing that we're not able to either plan for.
00:32:19.317 --> 00:32:21.567
Strategize about or put into play.
00:32:21.687 --> 00:32:24.477
I just need the time to be able to allow for that to happen.
00:32:24.532 --> 00:32:30.772
it's a great way to talk about something though, the idea of time that marketing is not an overnight success.
00:32:30.892 --> 00:32:32.122
That very rarely happens.
00:32:32.122 --> 00:32:35.042
Just a singer doesn't typically become an overnight success.
00:32:35.042 --> 00:32:37.742
They put in the work to get to the moment.
00:32:37.862 --> 00:32:40.082
That allows them to be a success.
00:32:40.162 --> 00:32:40.252
Yeah.
00:32:40.302 --> 00:32:41.892
It is about consistent work.
00:32:41.892 --> 00:32:45.642
It is about showing up and then looking at what's working and what's not working.
00:32:45.642 --> 00:32:49.612
And then, tweaking and growing and changing as you grow and change.
00:32:49.612 --> 00:32:56.212
But also as the industry and the world is changing, especially like with AI and technology and all this stuff right now, there is.
00:32:56.332 --> 00:33:02.402
The idea of time, and most high performers want it all and want it now, which is what most of my female founders are.
00:33:02.452 --> 00:33:09.472
So this idea of being patient and consistent is a really great lesson for so many people that it will come.
00:33:09.472 --> 00:33:15.292
You just need to put it out there in the way that it needs to be implemented so that the results can come.
00:33:15.292 --> 00:33:17.137
It's just being patients and having it.
00:33:17.137 --> 00:33:18.987
So that's a great topic to talk about anyway.
00:33:19.107 --> 00:33:25.437
I feel like we're, I'm in a stage that not everybody will understand, but I am no longer being bound by time.
00:33:25.557 --> 00:33:30.117
And so therefore when I, that's not the thing I'm chasing or pushing.
00:33:30.237 --> 00:33:38.857
It is, almost a higher level of control and, confidence and calm So the, it will take the time that it needs to take.
00:33:39.047 --> 00:33:40.947
And like you were saying, dedication.
00:33:41.067 --> 00:33:41.817
Put in the reps.
00:33:41.937 --> 00:33:42.147
Yeah.
00:33:42.267 --> 00:33:42.357
Put
00:33:42.357 --> 00:33:42.897
in the reps.
00:33:43.017 --> 00:33:45.537
I don't let things sit on my desk for too long.
00:33:45.667 --> 00:33:50.587
If they sit on my desk for two weeks, I get a little anxious and I'm like, all right, high priority, get'em off, move'em on.
00:33:50.707 --> 00:33:53.197
It is my job to allow the flow to happen.
00:33:53.347 --> 00:33:53.587
Yeah.
00:33:53.587 --> 00:33:58.237
And that way it will happen in the time that it needs to, but I have utmost confidence.
00:33:58.357 --> 00:34:00.217
The flow to happen though, you have to show up.
00:34:00.337 --> 00:34:02.257
You have to do the work to allow the flow.
00:34:02.257 --> 00:34:05.377
To open the opportunity, you have to do the work and show up.
00:34:05.377 --> 00:34:07.327
So showing up is half the battle.
00:34:07.477 --> 00:34:10.057
Sometimes showing up can be the most challenging part of it.
00:34:10.208 --> 00:34:15.367
So it's a great, and I will say this from a marketer to another marketer, marketers still need help.
00:34:15.487 --> 00:34:16.327
I understand.
00:34:16.518 --> 00:34:17.538
I have a team.
00:34:17.538 --> 00:34:19.067
I have all the pieces.
00:34:19.188 --> 00:34:22.367
I don't allow a problem to become a challenge.
00:34:22.487 --> 00:34:24.918
We take action on it, so super fast.
00:34:24.918 --> 00:34:25.398
That's awesome.
00:34:25.498 --> 00:34:28.737
i've got a team of nine, there's no way I could do what I do.
00:34:28.788 --> 00:34:51.077
I just feel like when I was going through the evolution of finding my magic, of waking up, awakening, and activating, amplifying my brand, those kind of steps is that sometimes we do, even as a founder period, sometimes you need someone from the outside to tell you and show you Oh, What you are, what is possible, and what you are made of because you don't believe enough in yourself yet that's.
00:34:51.197 --> 00:34:52.157
Be incredibly powerful.
00:34:52.157 --> 00:34:56.567
I was just talking to a client yesterday and we do a thing called the Brand Spark Experience.
00:34:56.567 --> 00:35:04.188
It's like a 90 minute deep dive, probably very similar to what you do about their, who they are, how they show up in the world so that we can build a brand around them.
00:35:04.188 --> 00:35:10.637
And we provide a blueprint after the call, and we reflect so much of what we see in them in the blueprint.
00:35:10.697 --> 00:35:11.927
It's aspirational.
00:35:11.927 --> 00:35:14.538
It's very, there's four to six next best steps.
00:35:14.538 --> 00:35:17.568
So it's very activating the sense of what you can do to make this happen.
00:35:17.688 --> 00:35:19.668
But she was telling me, Beverly, oh my gosh.
00:35:19.668 --> 00:35:26.908
Like seeing it written and seeing it in your words, like sometimes we get in our own head we don't even see how the world sees us anymore.
00:35:27.028 --> 00:35:36.528
And so I love helping people who like, are doing the thing and then need maybe an outside person just to push them, maybe that extra oomph to get them, oh.
00:35:36.528 --> 00:35:38.513
Did I just dramatically, yes, I did.
00:35:38.633 --> 00:35:39.593
Can this does this?
00:35:39.593 --> 00:35:40.343
It's so dramatic.
00:35:40.343 --> 00:35:47.173
You guys, when you're listening, like the it, goes forward when it, with some hand gestures that the video will it go screen in real quick.
00:35:47.223 --> 00:35:50.703
But, it is so exciting to see people see themselves in a new light.
00:35:50.703 --> 00:35:51.363
So It's beautiful.
00:35:51.363 --> 00:35:51.993
But you have a team.
00:35:51.993 --> 00:35:55.953
Not everybody that listens has a team, so they can struggle with that sometimes.
00:35:55.953 --> 00:36:00.378
And I understand your whole point is scaling and that is about having a team and doing all those things.
00:36:00.378 --> 00:36:02.148
So that's beautiful in so many ways.
00:36:02.268 --> 00:36:09.528
So one of the things that, we talk about always is the idea of what it means to be wickedly branded.
00:36:09.648 --> 00:36:13.308
So what does it mean to you to be quote unquote wickedly branded?
00:36:13.428 --> 00:36:14.598
How do you show up?
00:36:14.598 --> 00:36:16.158
How does your business show up that way?
00:36:16.218 --> 00:36:20.568
And if you could give the listeners a piece of advice to show up that way, what would you share?
00:36:20.688 --> 00:36:27.258
For our journey, what it means is that no matter who people work with in our company, they have the same experience.
00:36:27.258 --> 00:36:28.728
They would say the same thing.
00:36:28.728 --> 00:36:33.018
You could edit the name out and it would apply to anybody in the company.
00:36:33.018 --> 00:36:40.913
So that to me is a living brand where it's been extended past just me into something more, into something that has its own identity.
00:36:41.033 --> 00:36:41.363
My,
00:36:41.483 --> 00:36:42.743
they say my BIS rules.
00:36:42.833 --> 00:36:44.423
I love that so much.
00:36:44.573 --> 00:36:49.688
Like they say things to me like magic and I love it when they use the, I just, it's beautiful when they do that.
00:36:49.768 --> 00:36:49.858
It's
00:36:49.858 --> 00:36:50.578
That is awesome.
00:36:50.698 --> 00:36:51.088
Yeah.
00:36:51.118 --> 00:36:57.628
So those are probably, the two things I would say, to do the work to find out your uniqueness.
00:36:57.728 --> 00:37:04.088
Because a strong brand in your company is, it positions your business to be without competition.
00:37:04.208 --> 00:37:05.018
And I will talk.
00:37:05.078 --> 00:37:07.388
Everybody will like, who are your major competitors?
00:37:07.388 --> 00:37:10.118
I can say, I will tell you the people that work in our space.
00:37:10.238 --> 00:37:12.458
But I don't personally consider them competitors.
00:37:12.578 --> 00:37:14.918
Because nobody can do the voodoo that we do so much.
00:37:15.038 --> 00:37:16.628
See Magic guys, magic
00:37:16.748 --> 00:37:17.228
copy.
00:37:17.348 --> 00:37:22.538
Even if you r and d Rob and duplicate, you still can't beat us because we are.
00:37:22.538 --> 00:37:27.728
That brand has been built in such a way and everything about it is so distinctive.
00:37:27.848 --> 00:37:32.078
So marketing typically is where we start to think about that brand.
00:37:32.078 --> 00:37:37.178
You have to allow it to seep into every single pore.
00:37:37.298 --> 00:37:39.458
And with that it becomes your guiding light.
00:37:39.578 --> 00:37:42.308
It eventually just oozes out of you everywhere you show up.
00:37:42.428 --> 00:37:42.878
Yeah,
00:37:42.928 --> 00:37:46.588
I really, I went to your website earlier today and I love your brand.
00:37:46.588 --> 00:37:48.448
I love the colors, I love the book.
00:37:48.498 --> 00:37:49.608
First this, then that.
00:37:49.608 --> 00:37:50.238
It's the first book.
00:37:50.238 --> 00:37:51.288
I loved it so much.
00:37:51.288 --> 00:37:53.298
I was like, that's so clean and beautiful.
00:37:53.298 --> 00:37:54.228
It's just nice.
00:37:54.228 --> 00:37:55.278
it just fits your brand.
00:37:55.278 --> 00:38:01.628
So talk a little bit about how listeners can find you, work with you, read your book, like where can we hang out with you, Leslie?
00:38:01.748 --> 00:38:02.228
Sure.
00:38:02.228 --> 00:38:03.488
So easy peasy.
00:38:03.518 --> 00:38:10.158
Our website is probably the easiest place to go and we actually have a page just for your listeners.
00:38:10.208 --> 00:38:14.738
You'd go to, your biz rules.com/sparkle.
00:38:14.778 --> 00:38:17.088
To see the page that we've set up for you.
00:38:17.088 --> 00:38:20.478
So we've got, if you'd like, a link to our book that's there.
00:38:20.658 --> 00:38:27.258
We have some great resources on our blog, if you just need to find some DIY type stuff.
00:38:27.378 --> 00:38:36.648
But also if you heard something and you wanna see if we can help in your business, then there's a way to reach out and get in contact with me and we'll just have a quick and easy chat.
00:38:36.748 --> 00:38:39.508
No pressure just to find out how and if we can help you.
00:38:39.628 --> 00:38:41.268
What, social channel is your favorite?
00:38:41.388 --> 00:38:42.048
LinkedIn.
00:38:42.198 --> 00:38:42.378
Yeah,
00:38:42.458 --> 00:38:44.898
we have a great, LinkedIn newsletter out there.
00:38:44.898 --> 00:38:46.938
It's called Profitable Growth for Business.
00:38:47.058 --> 00:38:53.298
we publish once a week, we've been doing about once a week out there for the last two, two or three years.
00:38:53.448 --> 00:38:54.468
Thank you so much, Leslie.
00:38:54.468 --> 00:38:54.738
You're welcome.
00:38:54.738 --> 00:39:05.448
I hope that my listeners really, that today inspired you a little bit like that you have options to create the exact business that you want, that you can scale that and grow that in ways you never even thought possible.
00:39:05.448 --> 00:39:05.508
Yeah.
00:39:05.628 --> 00:39:21.268
If you do some mindset work and you think of, and you actually are open to what is possible, and maybe it's a matter of getting that right person to be with you on that path, whether it's myself or Leslie, depending on what you need, you don't have to do it alone.
00:39:21.348 --> 00:39:28.158
But the most important thing I want you to know is that your message matters and your work matters, and the world needs to hear what you have to say.
00:39:28.278 --> 00:39:29.898
They know that you have the medicine.
00:39:29.898 --> 00:39:31.158
We need to know that you have the medicine.
00:39:31.158 --> 00:39:33.978
People need to fix problems that they have.
00:39:34.098 --> 00:39:40.188
So marketing isn't just about visibility, it's about identity, and it's about the impact that you're making.
00:39:40.308 --> 00:39:44.448
And it's about connecting with the right people in a way that feels absolutely 100% true to you.
00:39:44.448 --> 00:39:49.488
So just please keep showing up, keep doing the work, keep sharing your brilliance, and keep making magic in the world.
00:39:49.608 --> 00:39:52.788
And until next time, I dare you to be wickedly branded.
00:00:11.399 --> 00:00:16.169
What if scaling your business didn't require more hustle, but smarter structure and real?
00:00:16.289 --> 00:00:18.890
And I say this with a lot of emphasis and excitement.
00:00:18.890 --> 00:00:20.059
Leslie Freedom.
00:00:20.179 --> 00:00:22.609
Welcome back to the Wickedly Branded podcast.
00:00:22.640 --> 00:00:28.129
I'm your host, Beverly Cornell, and I'm the founder and fairy godmother of brand Clarity at Wickedly Branded.
00:00:28.309 --> 00:00:31.939
And today we're talking all about growth that actually supports your life.
00:00:32.090 --> 00:00:34.340
I am so excited to introduce Leslie Hessler.
00:00:34.340 --> 00:00:36.049
She's the founder of Your Biz Rules.
00:00:36.170 --> 00:00:44.140
Leslie helps establish service-based business owners, create predictable profits build empowered teams and scale without burnout.
00:00:44.259 --> 00:00:45.579
She doesn't preach hustle.
00:00:45.579 --> 00:00:47.409
She builds systems that last.
00:00:47.530 --> 00:00:54.609
Today we're learning more about her journey and what it really looks like to amplify your authority without sacrificing your life.
00:00:54.759 --> 00:00:57.130
Leslie, I'm so excited to Welcome, welcome you to the show today.
00:00:57.250 --> 00:00:57.289
Howdy.
00:00:57.350 --> 00:00:58.354
I'm excited to be here.
00:00:58.354 --> 00:00:59.765
We're gonna have a great time.
00:00:59.865 --> 00:01:04.004
Okay, so talk about how you actually started your business.
00:01:04.004 --> 00:01:07.245
Like what sparked it and did you always wanna be an entrepreneur?
00:01:07.365 --> 00:01:09.585
I think I always was an entrepreneur.
00:01:09.775 --> 00:01:20.054
I don't know that I had that concept as a child, but I do remember in elementary school, when jelly bracelets and teddy bear pins and all these things were like the fad.
00:01:20.174 --> 00:01:35.349
I would actually go buy some and resell them at the school to make some money We needed money in my family, so I was willing to do whatever I could do to contribute and to have a little pocket change, so I think in that way I probably always was an entrepreneur.
00:01:35.468 --> 00:01:38.319
Sought entrepreneurship, and there's a reason for that.
00:01:38.438 --> 00:01:40.028
I didn't seek it out.
00:01:40.149 --> 00:01:42.578
It sought me out in some ways.
00:01:42.578 --> 00:01:46.239
And so I actually have been an entrepreneur for 17 years.
00:01:46.358 --> 00:01:47.948
I've had two businesses.
00:01:48.069 --> 00:01:51.039
Your Biz Rules, obviously's, that second business.
00:01:51.039 --> 00:01:54.759
So my first one started in oh seven, ran that to 14.
00:01:54.879 --> 00:02:00.569
But really the journey for entrepreneur, your biz role started in like 11 and 12 for me.
00:02:00.623 --> 00:02:05.203
When I realized that the business that I had built sucked my soul dry.
00:02:05.323 --> 00:02:08.353
And I could no longer tolerate that.
00:02:08.473 --> 00:02:11.444
But I knew I wanted to stay in business.
00:02:11.563 --> 00:02:18.329
So it was a two year conversations of God of if it's not this, then what is it that I really enjoy about being in business?
00:02:18.358 --> 00:02:20.038
Is it the thing that I'm doing?
00:02:20.038 --> 00:02:21.658
And it wound up being, no, it's not.
00:02:21.778 --> 00:02:22.348
What is it?
00:02:22.348 --> 00:02:24.809
And I was like, I love business.
00:02:24.809 --> 00:02:29.009
I'm like, my brain is business models on steroids.
00:02:29.014 --> 00:02:30.819
I can dissect and all of these things.
00:02:30.819 --> 00:02:33.399
I'm like, great, what am I gonna do with that?
00:02:33.519 --> 00:02:41.269
And so it took a while to get to where we are, but I really think, and believe, know that your BS rules is our playground.
00:02:41.358 --> 00:02:48.348
And what's super cool to me is that's exactly what every single one of our team members will say as well.
00:02:48.548 --> 00:02:52.509
And in that way, I know that we're in the right place, right time with the right people.
00:02:52.608 --> 00:02:53.149
Playground.
00:02:53.149 --> 00:02:54.559
Describe what a playground is.
00:02:54.678 --> 00:02:56.478
As it relates to your B rules.
00:02:56.598 --> 00:03:00.858
So a playground is, somewhere where we choose to come to.
00:03:00.863 --> 00:03:04.584
If you look at our values, we talk a lot about collaboration.
00:03:04.663 --> 00:03:07.394
Play is better with people, in my opinion.
00:03:07.394 --> 00:03:12.824
Like you can definitely have play with yourself, but for me it is that collaboration.
00:03:12.824 --> 00:03:18.822
And that idea, that value set really is an underpinning into almost everything we do.
00:03:18.942 --> 00:03:24.223
How we've been able to scale, how we work together as a team, how we back each other up.
00:03:24.343 --> 00:03:28.572
It is, it's, what's a, it's infused into everything.
00:03:28.603 --> 00:03:29.773
It's not an element.
00:03:29.892 --> 00:03:35.502
Of the business that doesn't rely on collaboration in some way, shape, or form, and that is play.
00:03:35.622 --> 00:03:42.583
But I also think, one of the things my team would share is that they get to come and be their best selves.
00:03:42.702 --> 00:03:49.392
Like we have designed this company to allow people to be their best selves and support them in that journey.
00:03:49.512 --> 00:03:52.452
If they're interested in something, we're like, sure have that.
00:03:52.622 --> 00:03:53.793
We believe in ownership.
00:03:53.793 --> 00:03:56.853
We believe in empowerment, and we believe in accountability.
00:03:56.853 --> 00:04:04.783
Don't get me wrong, but it's done in such a way that everybody knows that the work that they're doing for our clients is having an impact.
00:04:04.812 --> 00:04:07.692
It's changing a life, it's changing a business.
00:04:07.872 --> 00:04:10.213
It has a legacy element to it.
00:04:10.333 --> 00:04:18.283
And for that reason, they're willing to go through the really challenging conversations to get to that impact and legacy.
00:04:18.343 --> 00:04:21.673
And I think that's what we find to be fun.
00:04:21.793 --> 00:04:25.122
It's not mechanical, it's human, if you will.
00:04:25.122 --> 00:04:35.963
And when you can see the change that can happen for one of our business centers, when they're able to put a kid through college, when they're able to pay off debt that's been like an albatross around their neck.
00:04:36.083 --> 00:04:42.443
When they're able to hire that phenomenal employee, they're like, oh my gosh, how did I live without this person?
00:04:42.622 --> 00:04:43.312
Absolutely.
00:04:43.432 --> 00:04:45.143
That's a payday in our world.
00:04:45.193 --> 00:04:50.203
That's what we're doing this for, is to change lives and to change it through better business.
00:04:50.323 --> 00:05:00.973
So we call ours magic and you call us yours, the playground, it's just a different word, but essentially the same thing of living in your magic and really fully, understanding the power that you have and being empowered.
00:05:00.973 --> 00:05:06.583
There's so much to that and I think that culture can speak volumes about the founder and the people you hire.
00:05:06.583 --> 00:05:10.693
That is really, can define so much about even the clients that you're drawn to you.
00:05:10.693 --> 00:05:12.367
So that is amazing.
00:05:12.487 --> 00:05:17.677
So you talked about, I'm curious about the transition from the first business to the second business.
00:05:17.677 --> 00:05:21.398
Because so many of our listeners are overwhelmed, overworked.
00:05:21.448 --> 00:05:22.437
And almost over it.
00:05:22.538 --> 00:05:27.807
Talk about how you had to lean into your faith, it sounds to realize is this the right course of action?
00:05:27.927 --> 00:05:37.018
Maybe give a little bit of advice or maybe a little bit of your thoughts of what, how you navigated that and how you knew for sure it was time to change.
00:05:37.138 --> 00:05:38.728
Oh, how did I navigate that?
00:05:38.758 --> 00:05:40.408
I think ultimately.
00:05:40.528 --> 00:05:41.908
It was about curiosity.
00:05:42.028 --> 00:05:46.617
One of my skill sets is the ability to see multiple options.
00:05:46.687 --> 00:05:51.848
I can see all the doorways and then be able to whittle away Nope, not that door.
00:05:51.848 --> 00:05:52.568
Not that door.
00:05:52.568 --> 00:06:04.888
But that takes a certain ability to be curious, to wonder about things, and to be able to find solutions that are based in what I will say the, and not the or.
00:06:05.048 --> 00:06:08.798
For instance, an or in our world is called a competing commitment.
00:06:08.918 --> 00:06:15.728
It is where this is a priority and B is a priority, and all you think is I can have A or I can have b.
00:06:15.848 --> 00:06:19.987
You never ever ask the question, how can I have A and B?
00:06:19.987 --> 00:06:20.377
right?
00:06:20.497 --> 00:06:26.228
And I really was searching for the, and how can I have impact?
00:06:26.348 --> 00:06:40.598
How can I be fulfilled as a person where I need to know that I can use my intellect and my skill and challenge and variety, like all of these things that I knew I loved about being in the world.
00:06:40.718 --> 00:06:45.937
How can I also build a business that wasn't going to suck my soul dry?
00:06:45.968 --> 00:06:46.658
Like, how can I do?
00:06:46.778 --> 00:06:48.728
And I think that was always the questions, right?
00:06:48.728 --> 00:06:49.833
How can I help?
00:06:49.923 --> 00:06:56.883
Can I, I think so many more people, when they get into curiosity, when they get into wonder, what they do is they shut it down.
00:06:57.002 --> 00:06:59.622
They're like, I can't because I haven't, I can't because
00:06:59.622 --> 00:07:00.583
not yet.
00:07:00.643 --> 00:07:01.513
That's my phrase.
00:07:01.633 --> 00:07:06.502
Is still such an, a belief in the lack, if you will, this scarcity of things.
00:07:06.583 --> 00:07:18.543
Where I am have always been like, but how can and that is, a pervasive question in my soul that every single problem I come up against, I always believe I'm gonna find the solution.
00:07:18.573 --> 00:07:18.633
Yeah.
00:07:18.752 --> 00:07:22.323
And I'm always gonna believe that I can do it in a way, we call it the triple win.
00:07:22.443 --> 00:07:23.283
It's a win for me.
00:07:23.283 --> 00:07:24.483
It's a win for the other person.
00:07:24.483 --> 00:07:30.513
And there's another win in there, like I am looking for the triple win and I'm not satisfied if somebody loses.
00:07:30.633 --> 00:07:34.533
That is a different mindset to attack a problem.
00:07:34.653 --> 00:07:35.552
A change.
00:07:35.673 --> 00:07:38.002
Did I come in was it magical?
00:07:38.122 --> 00:07:40.612
No, I didn't at all.
00:07:40.733 --> 00:07:45.858
One of the very first things I wound up doing was Strength finders 2.0 and I did my strength finders.
00:07:45.913 --> 00:07:49.588
And they are strategic, futurist, individualistic, achieving, activating.
00:07:49.708 --> 00:07:51.208
I remember looking at those going,
00:07:51.328 --> 00:07:51.958
exactly
00:07:52.078 --> 00:07:53.788
what am I gonna do with this?
00:07:53.908 --> 00:07:54.358
Exactly.
00:07:54.358 --> 00:07:56.848
and I was just willing to try a lot of things.
00:07:56.848 --> 00:07:59.997
You'll always see us experimenting in our business.
00:07:59.997 --> 00:08:08.588
We're always trying things, we're always like trying to prove or disprove something, an assumption, because you never know actually what's going to work.
00:08:08.778 --> 00:08:13.338
We cannot assume just because it didn't work in the past that it's not going to work now.
00:08:13.487 --> 00:08:13.818
Absolutely.
00:08:13.818 --> 00:08:18.228
We can't assume that just because it worked in the past that it's going to work now.
00:08:18.283 --> 00:08:18.343
We
00:08:18.372 --> 00:08:23.923
have to always be this a bit of a mad scientist in our exploration and in our journey.
00:08:23.923 --> 00:08:28.153
So I, it took me three years to come into this and even then I didn't.
00:08:28.273 --> 00:08:31.213
I totally had the imposter syndrome of who am I?
00:08:31.333 --> 00:08:32.653
But I still leaned in.
00:08:32.712 --> 00:08:34.122
I still played with it.
00:08:34.242 --> 00:08:49.273
And I am super proud that the journey and the vision that we had and that I had in 14 and where we are today in 25, 26, is nothing more than a beautiful evolution of the same visionary journey.
00:08:49.393 --> 00:08:49.723
Yeah.
00:08:49.783 --> 00:08:51.342
That I've been willing to go on the journey.
00:08:51.462 --> 00:08:52.592
And We're never done.
00:08:52.653 --> 00:08:53.793
We're always evolving.
00:08:53.913 --> 00:09:01.103
So one phrase that I use, I love the way you reframe that, but the one phrase I use is working with your business or with it not on it or in it, but with it.
00:09:01.223 --> 00:09:02.618
And this concept that you can be.
00:09:02.738 --> 00:09:02.798
yeah.
00:09:02.918 --> 00:09:04.508
In some opposite thing.
00:09:04.628 --> 00:09:04.898
Yeah.
00:09:04.927 --> 00:09:07.778
So I feel like this, that was a reframe for me.
00:09:07.778 --> 00:09:20.738
It was working with my business, working with my energy, my passion, my purpose, my seasons, my cycles, my femininity, my fully embracing myself and how does it work with my business.
00:09:20.738 --> 00:09:22.177
So my life with my business.
00:09:22.177 --> 00:09:31.418
And I know that one of the things that I read in your bio was this idea of scaling without this like hard hustle, which is something that I truly believe in.
00:09:31.598 --> 00:09:32.768
I am writing a book right now.
00:09:32.768 --> 00:09:39.707
One of the key ident, the key things though is that business was really built in the post-industrial area, era for men.
00:09:39.827 --> 00:09:43.248
And, how women do business differently.
00:09:43.248 --> 00:09:49.608
And one thing that I have said in the book is that branding and business is identity work for women.
00:09:49.728 --> 00:09:58.758
We build businesses based on our passions and like how making an impact in this collaborative sense that you're talking about and all these things that we're really helping people like the wins.
00:09:58.878 --> 00:09:59.988
It's helping other people.
00:09:59.988 --> 00:10:02.388
It's impacting relationally to others.
00:10:02.508 --> 00:10:02.598
Yeah.
00:10:02.598 --> 00:10:04.788
Where men don't just typically do a business that way.
00:10:04.788 --> 00:10:13.067
That's not necessarily their mo And not that they don't ever, but from a generalization perspective, they're they define business very differently than we do.
00:10:13.187 --> 00:10:20.807
So what has been like something that you've struggled with or that you've overcome or that you've embraced even as a female founder?
00:10:20.927 --> 00:10:28.087
Finding yourself outside of the hustle or in collaboration with the hustle or however you want to frame it.
00:10:28.148 --> 00:10:41.898
I'm okay with Yeah, because I feel like that is exactly what my book is about, is like finding the thing that works for you as a female founder related to your life, your responsibilities, the mental load you carry, all the all the shoulds, I call it the should suitcase that we carry from society.
00:10:42.018 --> 00:10:42.587
The cows,
00:10:42.643 --> 00:10:46.753
So share that journey a little bit with us and how that, how you've come into your own that way.
00:10:46.873 --> 00:10:47.533
So much in there.
00:10:47.653 --> 00:10:47.832
Yeah.
00:10:47.883 --> 00:10:48.812
I do agree with you.
00:10:48.822 --> 00:12:02.793
I do think there's post industrialization in our definition of business and the success that we're chasing.
00:12:02.913 --> 00:12:06.153
I don't think it's exclusively women anymore.
00:12:06.273 --> 00:12:08.353
We see men and women equally,
00:12:08.353 --> 00:12:08.848
definitely
00:12:08.973 --> 00:12:13.383
equally wanting the same things, and, which is amazing because you can rewrite your own rules.
00:12:13.503 --> 00:12:13.523
Hold on.
00:12:13.643 --> 00:12:14.033
Yeah.
00:12:14.033 --> 00:12:16.163
You can write your own rules.
00:12:16.223 --> 00:12:16.523
Yeah.
00:12:16.552 --> 00:12:19.733
That is the most powerful statement listeners.
00:12:19.853 --> 00:12:21.653
You can write your own rules.
00:12:21.773 --> 00:12:22.072
Yeah.
00:12:22.173 --> 00:12:33.182
So yes, if this is an opportunity for you to create the exact business that you've been looking for, that you want, that you believe with your business, create the playground, do all the things, you can create it.
00:12:33.363 --> 00:12:34.743
You can create it.
00:12:34.863 --> 00:12:36.153
It's exactly what you need.
00:12:36.153 --> 00:12:40.353
One of the most important statements I think anyone can make is that you are empowered.
00:12:40.353 --> 00:12:43.202
You have the ability to create Exactly.
00:12:43.322 --> 00:12:44.343
What works for you.
00:12:44.463 --> 00:12:52.893
And I also think you shared a little bit of this secret and is identity is we need to recognize that our identity has been wrapped up.
00:12:52.983 --> 00:13:04.702
And for a lot of entrepreneurs in our ability to do the work, but to be a successful business center, it's not about always doing the work in as much as ensuring the work gets done.
00:13:04.853 --> 00:13:05.033
Yes.
00:13:05.113 --> 00:13:11.083
My number one job is to ensure that our team has the freedom and the flexibility to get the job done.
00:13:11.202 --> 00:13:15.343
And is that training, is that support, is it that I come alongside?
00:13:15.463 --> 00:13:18.793
It is that to a t is that ability.
00:13:18.793 --> 00:13:23.293
So your identity has a lot to do with your experience.
00:13:23.353 --> 00:13:28.033
And I'm gonna say something that is going to set everybody off in just about a minute.
00:13:28.153 --> 00:13:28.223
do it.
00:13:28.223 --> 00:13:28.663
Hold with me.
00:13:28.663 --> 00:13:30.403
I want you to stay with us, okay.
00:13:30.403 --> 00:13:32.202
And listen to the rest of this.
00:13:32.322 --> 00:13:35.923
Being overwhelmed is a choice.
00:13:36.043 --> 00:13:36.583
Period.
00:13:36.702 --> 00:13:37.753
Isn't this interesting?
00:13:37.873 --> 00:13:41.743
When you ask me how did I get off the hustle and grind train?
00:13:41.863 --> 00:13:45.733
I stopped making it acceptable to be there in the first place.
00:13:45.853 --> 00:13:46.243
Yeah.
00:13:46.423 --> 00:13:56.593
Number two, I have to work as equally hard on my mind, my mindset and my beliefs in order to change my behaviors.
00:13:56.713 --> 00:14:10.713
If I, and I'm gonna be really transparent this week that we're in, we call it the end of the year, everything intense and my COOO and I are we're gonna crack under pressure'cause there's just no more ability to get things done.
00:14:10.812 --> 00:14:12.583
That could be overwhelming.
00:14:12.702 --> 00:14:19.213
But what we do is we sit here and we're like, on one hand we chose this on another hand, this is all doable.
00:14:19.333 --> 00:14:29.653
And on the third hand is, how can we reprioritize to get back into the flow and the go of things and not allow the weight to take us down?
00:14:29.773 --> 00:14:37.932
Because when you're changing your mindset, when you're changing how you relate to the hustling grind, it's challenging because the rest of the world is still addicted to it.
00:14:38.052 --> 00:14:39.763
You're condition we're conditioned.
00:14:39.763 --> 00:14:41.682
This hustle is so powerful.
00:14:41.682 --> 00:14:42.013
Yes.
00:14:42.072 --> 00:14:45.613
I'll say, here's the really interesting thing,'cause I love that you're writing a book.
00:14:45.613 --> 00:14:51.493
We're on our second one called Scaling Rich, and it really is about this hustle and grind and how to detach
00:14:51.543 --> 00:14:52.173
Oh, awesome.
00:14:52.322 --> 00:14:52.833
Yes.
00:14:52.952 --> 00:14:56.493
So if you think about it though, Give something weight.
00:14:56.613 --> 00:14:58.593
You can have one task, right?
00:14:58.713 --> 00:15:02.013
That one person is just heavy as all day.
00:15:02.133 --> 00:15:03.182
You can have the next person.
00:15:03.182 --> 00:15:04.322
Man, this lights me up.
00:15:04.322 --> 00:15:05.942
Where do you get your energy from?
00:15:05.942 --> 00:15:08.343
Like where do you derive value from?
00:15:08.463 --> 00:15:16.173
If we can find a way to reposition even the most mundane tasks, there are stuff that only I can do in my company and I don't like to do it.
00:15:16.293 --> 00:15:16.562
Yeah.
00:15:16.682 --> 00:15:17.463
Amen, sister.
00:15:17.583 --> 00:15:18.003
Preach it.
00:15:18.052 --> 00:15:27.963
But I also don't focus on the fact that it's not fun with me i's like I'm completely capable of getting this done and because I focus on it, I can get it done quickly and move on to the next thing that I'm going to do.
00:15:27.963 --> 00:15:35.083
If everything feels heavy, then it's either you're trying to do too much, you're trying to work outside of your zone of genius.
00:15:35.263 --> 00:15:36.432
You're not letting go.
00:15:36.523 --> 00:15:40.243
You're probably like, we sing the frozen song all the time to our clients.
00:15:40.243 --> 00:15:40.658
We're like, letting
00:15:40.677 --> 00:15:40.798
Go.
00:15:40.798 --> 00:15:40.817
Letting go.
00:15:40.937 --> 00:15:41.557
Let it go.
00:15:41.677 --> 00:15:42.848
And we know with humor, right?
00:15:42.848 --> 00:15:42.908
Yeah.
00:15:42.908 --> 00:15:49.093
Because when you it, at seven o'clock at night when you won't get off your computer, you're gonna hear me in the back of your head going, let it go.
00:15:49.258 --> 00:15:49.648
I love it.
00:15:49.687 --> 00:15:56.238
It's these choices that we're making, and if you think of freedom is the ability to make a choice, period.
00:15:56.358 --> 00:15:56.898
I love that.
00:15:57.018 --> 00:16:00.108
What are the things that enable us to have choice?
00:16:00.228 --> 00:16:03.848
It's typically being in your power, owning your.
00:16:03.968 --> 00:16:07.088
Environment your world and protecting your boundaries.
00:16:07.187 --> 00:16:08.807
it's about typically money.
00:16:08.838 --> 00:16:10.248
Money is freedom of choice.
00:16:10.322 --> 00:16:10.543
Yes.
00:16:10.663 --> 00:16:12.702
Time is free of freedom of choice.
00:16:12.702 --> 00:16:14.233
Time is so important.
00:16:14.233 --> 00:16:16.663
And most people equate freedom to time.
00:16:16.783 --> 00:16:20.322
But I think there's something broader and you're gonna have a freedom, love, language.
00:16:20.383 --> 00:16:23.598
Maybe it's time, maybe it's money, maybe it's impact, whatever it is.
00:16:23.648 --> 00:16:28.583
Get in tune with that real fast and then protect it as day as the day is long, you cannot bend.
00:16:28.702 --> 00:16:36.503
It has to be your non-negotiable or you will be forever sacrificing it upon the alt alter of success.
00:16:36.623 --> 00:16:47.293
And I think that's one of those other things we have to think about is we've been taught like the payoff to the hustle and grind is if you work hard enough, if you're good enough, then someday you'll fill in the blank.
00:16:47.413 --> 00:16:49.483
Pay yourself, take that vacation.
00:16:49.603 --> 00:16:54.822
Be recognized for your efforts, whatever we're, we've all got this reward we're chasing.
00:16:55.003 --> 00:17:01.003
But what if you could realize some things Now, what if you did not have to sacrifice?
00:17:01.123 --> 00:17:04.393
Because that sacrifice is actually the big lie.
00:17:04.512 --> 00:17:04.843
Yeah.
00:17:04.843 --> 00:17:04.903
You
00:17:05.022 --> 00:17:09.347
as a business owner, if you can write your own rules, you can have what you want today.
00:17:09.468 --> 00:17:13.248
If you don't love your business today, you can change it tomorrow.
00:17:13.367 --> 00:17:17.807
You are really not locked in by any other shackles than that which you put on yourself.
00:17:17.958 --> 00:17:18.708
Absolutely.
00:17:18.738 --> 00:17:19.728
100%.
00:17:19.847 --> 00:17:20.627
And it's mind.
00:17:20.748 --> 00:17:23.677
I will say this being, maybe three or four years ago.
00:17:23.798 --> 00:17:27.557
I was successful by all standard measures, the money was coming in.
00:17:27.557 --> 00:17:29.538
I had clients, I had referrals.
00:17:29.538 --> 00:17:30.887
The work was good.
00:17:31.008 --> 00:17:31.067
Yeah.
00:17:31.187 --> 00:17:36.708
I had a team, I had all those things, but I was completely dissatisfied with what success was looking like.
00:17:36.758 --> 00:17:44.947
So just because success looks like something to the world doesn't mean that's success for you, and really understanding what success looks like for you and how you balance that.
00:17:44.947 --> 00:17:46.238
I don't even think balance is the right word.
00:17:46.238 --> 00:17:51.937
How you create that is your, is really the thing that is gonna be the hardest thing for you.
00:17:52.057 --> 00:17:56.397
I feel like for your job, for your work, because, and like you said, the word protect.
00:17:56.518 --> 00:18:01.978
So there's many things that I put into my systems, my day, like how I intentionally use my time.
00:18:01.978 --> 00:18:02.038
Yeah.
00:18:02.157 --> 00:18:09.357
I chunk and stack things like operationally as Monday, like I know my seasons, my cycles, when I do my best work, when I need to be most creative.
00:18:09.357 --> 00:18:21.447
I understand who I am, my of my flow, and that took a little bit of work to figure out, but that investment in that understanding has reaped rewards beyond anything I could possibly have ever imagined.
00:18:21.567 --> 00:18:21.747
Yep.
00:18:21.747 --> 00:18:26.637
So this idea of creation, and I don't know about for you, but for me it didn't happen overnight.
00:18:26.637 --> 00:18:29.127
Like you said, this business you have today, it's not the business you have to have tomorrow.
00:18:29.127 --> 00:18:30.147
It took me a little bit of time.
00:18:30.197 --> 00:18:39.227
It took me probably a year and a half to really get to a business that I feel like is in my flow versus me being in some kind of constructive flow, some other person's container of flow, but.
00:18:39.347 --> 00:18:42.977
There is something so incredibly powerful.
00:18:42.977 --> 00:18:45.047
I call it my iridescent ballet flats.
00:18:45.047 --> 00:18:49.797
This, when I put on this set of shoes for this particular business, it feels like home.
00:18:49.797 --> 00:18:57.177
It's a sigh of relief and it's a different feeling entirely than three or four years ago when I was like, is this what success is?
00:18:57.297 --> 00:18:59.117
Is this what everyone's chasing?
00:18:59.207 --> 00:19:01.067
And why does it look different?
00:19:01.187 --> 00:19:03.707
Why do people on Instagram look so happy in this?
00:19:03.827 --> 00:19:05.657
Because this doesn't feel happy to me.
00:19:05.707 --> 00:19:11.167
It feels ugly and sad and frankly, I don't know about you Leslie, but I wasn't even fun to be around.
00:19:11.287 --> 00:19:15.867
When you're stressed out and you're all those things you're not even like a like that, that nice of a person.
00:19:15.987 --> 00:19:20.247
So I felt like this was freeing on so many levels.
00:19:20.367 --> 00:19:23.487
For me to be able to say, I could do it however I chose to do it.
00:19:23.487 --> 00:19:27.357
Whatever looks good for me, feels good for me, is what I need to do.
00:19:27.477 --> 00:19:29.847
And that is often where we have to start.
00:19:29.967 --> 00:19:33.657
When people are coming in and they're at that moment of I'm just gonna burn it all down.
00:19:33.777 --> 00:19:37.227
I don't care how good it is exactly successful, but this stinks.
00:19:37.347 --> 00:19:38.892
We have to reconnect to the vision.
00:19:38.922 --> 00:19:40.322
We have to reconnect to the dream.
00:19:40.372 --> 00:19:41.967
We have to reconnect to the payoff.
00:19:42.087 --> 00:19:46.872
And usually when I start that and people are like my business, I'm like, I don't care about your business right now.
00:19:46.872 --> 00:19:48.192
I care about you.
00:19:48.242 --> 00:19:55.592
And that is, sometimes, this moment that a lot of our clients will come to, they're like, oh, you care about me, not just about the business.
00:19:55.592 --> 00:20:02.472
So it's yes, my job is to get your business in alignment with who you say you want to be and what you say your life.
00:20:02.592 --> 00:20:03.252
Is.
00:20:03.282 --> 00:20:03.612
Yep.
00:20:03.762 --> 00:20:06.792
And then that way I will hold you accountable to your vision.
00:20:06.792 --> 00:20:11.802
You are always welcome to change it, but I will hold you accountable to the truth of that vision
00:20:11.922 --> 00:20:12.462
Absolutely.
00:20:12.582 --> 00:20:14.082
So that's why identity work.
00:20:14.112 --> 00:20:15.342
'cause it's about you.
00:20:15.462 --> 00:20:15.702
Yep.
00:20:15.702 --> 00:20:17.077
That's where the identity work comes in, Leslie.
00:20:17.197 --> 00:20:21.657
And I think so many people did this checklist of oh, we have to have a logo.
00:20:21.777 --> 00:20:23.607
And that to me is just like a piece of art.
00:20:23.607 --> 00:20:28.317
If it doesn't connect to the me in the business, like there's all this connection that happens.
00:20:28.437 --> 00:20:31.737
And all these different levels from higher systems are run.
00:20:31.897 --> 00:20:39.727
How the clients that you have, the people on your team, the way your co your, like your core value, everything needs to circle around.
00:20:39.847 --> 00:20:40.357
The me the
00:20:40.357 --> 00:20:40.807
core.
00:20:41.007 --> 00:20:41.637
Beautiful.
00:20:41.757 --> 00:20:53.547
It's as if you, and I love this when I meet people and I, what's happened more and more, which is so beautiful you guys, listeners listen, is that when I got clear on who I am, people like Leslie have entered my orbit, and that is
00:20:53.667 --> 00:20:54.207
Destiny
00:20:54.257 --> 00:20:56.807
When you meet people who understand the importance of it.
00:20:56.867 --> 00:21:09.217
And so while she's more focused on scaling and systems and CFO type things, and I'm more focused on the marketing side of it, the goal is the same to fully embrace who you are and create the system and the business.
00:21:09.337 --> 00:21:17.557
And the brand and the visibility for yourself, that is actually like you, that's where the true authenticity that everyone's been talking about for the last five years.
00:21:17.557 --> 00:21:18.962
Be authentic, comes from is.
00:21:18.967 --> 00:21:22.712
But no, it's really hard to be authentic if you don't understand who you are
00:21:22.812 --> 00:21:25.092
Okay, so let me ask a question.
00:21:25.272 --> 00:21:25.392
Sure.
00:21:25.392 --> 00:21:31.302
When, was there a moment or was it a series of moments where you fully felt at home in your business?
00:21:31.422 --> 00:21:34.502
Where you felt that alignment, where you felt that shift for you?
00:21:34.622 --> 00:21:40.502
What I will feel in contrast is when I am shifting and I need the business to shift.
00:21:40.622 --> 00:21:44.162
Because this, like I said earlier, it's a journey.
00:21:44.242 --> 00:21:47.602
We're running a marathon, we're not in a race per yeah.
00:21:47.602 --> 00:21:47.932
You mean it's
00:21:47.942 --> 00:21:48.962
you mean it's not one and done,
00:21:48.962 --> 00:21:50.067
like No, it's not one and done.
00:21:50.187 --> 00:21:50.597
Come on.
00:21:50.717 --> 00:21:51.857
I, I looked successful.
00:21:51.857 --> 00:21:54.947
I did all this stuff, but I didn't, I wasn't in love with any of this.
00:21:55.002 --> 00:22:02.897
That was definitely where we were, and I was just thinking about the journey that has gone on and now it's, people are like, oh, what are you chasing?
00:22:02.897 --> 00:22:04.607
I was like I'm having fun now.
00:22:04.607 --> 00:22:06.137
I'm chasing my potential.
00:22:06.177 --> 00:22:10.677
And I was like, and I'm only chasing my potential because I believe I can do it.
00:22:10.797 --> 00:22:20.997
And so many parts, so many days of my journey, I limited my potential because I could not see how I could align it with my identity, my vision, and those types of things.
00:22:21.027 --> 00:22:28.527
And so as we learn in business,'cause that is what small business ownership is, it's on the job training every single day.
00:22:28.532 --> 00:22:30.917
Every day, And now people are like what are you trying to do?
00:22:30.917 --> 00:22:41.167
It's I'm trying to do 10 million and I want the next nine to be built in a totally different way than the first one, and now I'm playing with the forces of.
00:22:41.287 --> 00:22:42.397
Exponential growth.
00:22:42.517 --> 00:22:44.377
I'm playing with technology.
00:22:44.427 --> 00:22:52.947
I'm playing with solutions, I do believe that the businesses in that we have in three years won't look anything like the businesses we have this year.
00:22:53.127 --> 00:22:55.647
The work of businesses is changing.
00:22:55.767 --> 00:23:01.197
I'm on the ride, I wanna see how well I can take this magic carpet and fly.
00:23:01.347 --> 00:23:06.197
That is the next adventure for me, So I'm seeing it such as that.
00:23:06.317 --> 00:23:08.967
But it is this constant, awareness.
00:23:09.087 --> 00:23:16.287
And constantly being present in asking and paying attention to the moments where I'm like, this does not feel good.
00:23:16.407 --> 00:23:17.307
Like, why?
00:23:17.307 --> 00:23:17.937
Yes,
00:23:17.937 --> 00:23:19.017
why does this not feel good?
00:23:19.137 --> 00:23:22.007
And then I'm like, okay, is it me who has changed?
00:23:22.037 --> 00:23:25.937
'cause that's likely, is it an area that I just didn't know we needed to give attention to?
00:23:26.032 --> 00:23:29.177
Not likely was I not clear, did I not have clarity?
00:23:29.177 --> 00:23:33.017
Because if you're not clear, you're not, you're gonna not have clarity in your business.
00:23:33.137 --> 00:23:33.617
And then I'm like.
00:23:33.737 --> 00:23:34.217
Whoa.
00:23:34.217 --> 00:23:34.907
Pause.
00:23:35.027 --> 00:23:36.557
Rewrite this, redo this.
00:23:36.557 --> 00:23:39.607
My COO has a has saying, she's new day, new rules.
00:23:39.727 --> 00:23:41.377
And we're like, new day, new rules.
00:23:41.427 --> 00:23:42.267
We're fixing that.
00:23:42.267 --> 00:23:43.287
That did not feel good.
00:23:43.287 --> 00:23:44.577
Now let's get into alignment.
00:23:44.577 --> 00:23:47.577
So we're almost always a mechanic, if you think about it.
00:23:47.577 --> 00:23:56.307
We're always paying attention to the engine of the business and how it's running and the direction that it's going so that we just, we make tweaks along the way.
00:23:56.307 --> 00:24:00.957
I have not needed to do a major overhaul.
00:24:01.077 --> 00:24:08.727
We always are refining, we're refining our marketing message because marketing and consumers are shifting in what is important to'em.
00:24:08.727 --> 00:24:10.257
So you always have to be refining.
00:24:10.377 --> 00:24:14.307
But I guess that's when I said like earlier, if you can detach from trying to be done
00:24:14.427 --> 00:24:14.757
Yeah.
00:24:14.877 --> 00:24:19.827
Then you understand that this is a journey so that when things need to evolve.
00:24:19.947 --> 00:24:23.067
It's not a big drama, it just is.
00:24:23.187 --> 00:24:31.907
It's a signal that you should go left instead of and it's, we don't get this emotional baggage, which leads to weight, which feels heavy, overwhelmed, blah, da.
00:24:32.027 --> 00:24:35.787
I'm trying to tie all of our conversational points together for you and Nice.
00:24:35.787 --> 00:24:35.952
Love it.
00:24:36.012 --> 00:24:36.402
Nice big
00:24:36.402 --> 00:24:37.392
bow, golden thread.
00:24:37.392 --> 00:24:37.722
I love it.
00:24:37.842 --> 00:24:38.262
Yeah.
00:24:38.262 --> 00:24:38.952
There you go.
00:24:39.072 --> 00:24:43.342
But you just have a different approach to what is happening.
00:24:43.462 --> 00:24:45.052
We've had a lot of uncertainty.
00:24:45.172 --> 00:24:46.282
I know.
00:24:46.282 --> 00:24:47.092
We feel it.
00:24:47.152 --> 00:24:49.942
We know our clients feel it, but I expect it.
00:24:50.002 --> 00:24:55.822
It's not a surprise to me because actually I feel like we've always had uncertainty.
00:24:55.882 --> 00:24:56.842
Absolutely.
00:24:56.962 --> 00:24:59.272
We're just becoming more aware of it.
00:24:59.302 --> 00:25:03.392
But a lot of people this year have been locked into the emotion.
00:25:03.512 --> 00:25:13.352
Around the fact that it has occurred and that becomes trauma, and then that trauma keeps you from being the best version of you that you could possibly be because you're not reconciling it.
00:25:13.472 --> 00:25:13.682
Yeah.
00:25:13.742 --> 00:25:19.172
So going back into the mindset, whether you believe you can or can't, Henry Ford, you're right.
00:25:19.292 --> 00:25:22.102
We had a phrase, as soon as you argue for your limitations.
00:25:22.222 --> 00:25:23.362
Surely will be yours.
00:25:23.482 --> 00:25:24.232
Oh yes.
00:25:24.352 --> 00:25:24.402
I love that.
00:25:24.402 --> 00:25:33.162
be careful of how you're defining yourself today because the, if you have a belief repeated over time it becomes truth.
00:25:33.282 --> 00:25:35.982
If you repeat that truth over time it becomes reality.
00:25:36.102 --> 00:25:41.687
And when you're down in reality and it is not the reality that you want You have to go back and change your truth.
00:25:41.777 --> 00:25:44.957
And that means you have to change your words and you have to change your beliefs.
00:25:45.037 --> 00:25:49.707
But that is the biggest gift we have, is how strong our minds are.
00:25:49.827 --> 00:25:55.587
If you can capitalize on it, if you can tame it and use it for good, use it for your own benefit.
00:25:55.707 --> 00:25:55.887
Yeah.
00:25:55.887 --> 00:25:57.267
Not always the benefit of others.
00:25:57.387 --> 00:25:57.747
Yeah.
00:25:57.867 --> 00:26:01.707
I love this so much, but I really wanna go back to the question'cause I don't know if you've really answered it.
00:26:01.892 --> 00:26:02.182
Okay.
00:26:02.307 --> 00:26:07.047
is there a moment or a series of moments when you fully felt like home in your business?
00:26:07.167 --> 00:26:08.307
It's every day.
00:26:08.427 --> 00:26:11.907
Was there a moment, like when it first started, did something have to shift?
00:26:12.007 --> 00:26:13.892
I understand the fixed mindset like you're talking about.
00:26:13.892 --> 00:26:13.952
Yeah.
00:26:14.132 --> 00:26:19.192
Like I get that, was there something where it went from fixed to a more open to so for me, I
00:26:19.197 --> 00:26:21.332
don't, it's a sparkly moment of
00:26:21.392 --> 00:26:21.722
no
00:26:21.842 --> 00:26:24.272
angel singing, not high and heralding trumpets.
00:26:24.392 --> 00:26:25.322
I don't mean it like that.
00:26:25.322 --> 00:26:26.822
Like it could be a series of moments.
00:26:26.822 --> 00:26:27.842
I love the visual though.
00:26:27.892 --> 00:26:30.202
I love the magic wand analogy you used earlier too.
00:26:30.322 --> 00:26:34.642
But having out of body experience at one point, talking to a client, giving him advice, right?
00:26:34.642 --> 00:26:34.702
Yeah.
00:26:34.822 --> 00:26:36.352
And it was the exact advice I needed.
00:26:36.352 --> 00:26:38.032
Like I wasn't following my own magic.
00:26:38.032 --> 00:26:41.872
Like I was allowing other people's magic to flourish, but I wasn't doing that.
00:26:41.872 --> 00:26:43.912
And I was like, why am I not taking my own advice?
00:26:43.942 --> 00:26:45.802
It was as if like I needed to have.
00:26:45.922 --> 00:26:47.177
And that was one of the moments.
00:26:47.177 --> 00:26:51.997
And then there was one moment where I was, late at night, my family is asleep, I'm still working, and I'm like, what is this?
00:26:51.997 --> 00:26:53.557
Why am I doing this like that?
00:26:53.557 --> 00:26:58.287
That was it was like this series of wake up calls, but they weren't like these super loud two by fours.
00:26:58.287 --> 00:27:04.257
It was just like these little questions that kind of came to me in these moments, and finally I listened to them.
00:27:04.377 --> 00:27:15.822
I ultimately, that's brought me into this business, I think it goes back to this personal journey part of, recognizing that I had to be present in the success that we achieve every day.
00:27:15.942 --> 00:27:23.742
after my first son, I probably had postpartum and I was struggling with why wasn't I happy if I had everything I dreamt of as a little girl.
00:27:23.892 --> 00:27:25.962
And I did, and there were good things.
00:27:25.962 --> 00:27:29.832
There was nothing to be upset about, but there was something I had to reconcile there.
00:27:29.952 --> 00:27:33.612
And in that moment, what I found is I was chasing the future so much.
00:27:33.612 --> 00:27:37.062
I never recognized when it was here in the present.
00:27:37.182 --> 00:27:42.652
And so it was that what I started going what were my childhood joys?
00:27:42.652 --> 00:27:45.562
And I was like a butterfly bubbles and swings.
00:27:45.562 --> 00:27:47.152
These are not hard things, right?
00:27:47.272 --> 00:27:51.532
So it's even like right now when a butterfly will fly by, I pause.
00:27:51.652 --> 00:27:57.312
I just take a moment to appreciate the butterfly and that is what presence is for me.
00:27:57.432 --> 00:27:57.852
And.
00:27:57.972 --> 00:27:59.952
The whole like work life balance.
00:27:59.952 --> 00:28:00.432
I agree.
00:28:00.432 --> 00:28:01.152
It's not balance.
00:28:01.152 --> 00:28:06.252
It's about being present, being wherever you need to be, 110% and being there.
00:28:06.307 --> 00:28:11.757
And I think because that's been such a practice for me for so long, you can call it gratitude.
00:28:11.877 --> 00:28:19.497
We talk about one of the things we'll do with our clients when you're working through the visioning exercise, we call it the sixth sense of success.
00:28:19.617 --> 00:28:21.057
What is the thing you will hear?
00:28:21.177 --> 00:28:22.557
What is the thing you will see?
00:28:22.677 --> 00:28:24.057
What would you taste?
00:28:24.207 --> 00:28:25.107
What would you feel?
00:28:25.107 --> 00:28:29.847
Both texturally, but also emotionally do we know what success really is?
00:28:29.847 --> 00:28:43.287
Back to our earlier conversation and those things, when people put it together, they talk about laughter, they talk about friendship and hugs and high fives and one for me for taste is champagne.
00:28:43.477 --> 00:28:53.702
Bubbles in my tongue, and in that way, when you're asking for these big moments, what I have learned to do is see success in the smallest moments, and therefore it's always consistent.
00:28:53.747 --> 00:28:55.127
It just is.
00:28:55.247 --> 00:29:03.497
It's the contrast more that I would say I've had those moments of high contrast because it pulls me out of feeling in alignment.
00:29:03.617 --> 00:29:05.997
That is the difference, in experiences.
00:29:06.117 --> 00:29:09.357
One of the chapters in the, my book is called the Vanishing Fi finish Line.
00:29:09.477 --> 00:29:10.977
That you've never reach a finish line.
00:29:10.977 --> 00:29:13.087
There's this like that's part of the hospital culture.
00:29:13.137 --> 00:29:14.097
And it's just out of reach.
00:29:14.097 --> 00:29:16.887
Like you think you're gonna get there and then it's just out of reach.
00:29:16.887 --> 00:29:16.947
Yeah.
00:29:16.947 --> 00:29:18.987
Like it just keeps moving away from you.
00:29:19.107 --> 00:29:19.197
Yeah.
00:29:19.197 --> 00:29:23.317
As if it's this vanishing finish line and it's an impossible chase.
00:29:23.437 --> 00:29:23.527
Yeah.
00:29:23.527 --> 00:29:32.797
And so what you say is so important because it is about being present in the successes now, but women t historically, have not been taught to celebrate their successes.
00:29:32.917 --> 00:29:33.757
In general,
00:29:33.877 --> 00:29:35.592
people haven't been a, haven't
00:29:35.592 --> 00:29:39.012
But, they're not afraid to go on the golf course and celebrate with their friends.
00:29:39.012 --> 00:29:40.177
They're not, they're just not as.
00:29:40.297 --> 00:29:43.447
They do the high fives all the time and they, it is just a different mindset.
00:29:43.447 --> 00:29:49.477
Women are taught to, be grateful and not ask for help, but it's a very different construct in many ways.
00:29:49.597 --> 00:29:53.707
But it's interesting as I've been exploring the vanishing finish line of what.
00:29:53.827 --> 00:29:54.997
What does success?
00:29:54.997 --> 00:29:56.047
I love the six senses.
00:29:56.047 --> 00:29:56.737
That's so good.
00:29:56.737 --> 00:29:57.847
That's the way you think about it.
00:29:57.967 --> 00:30:06.457
And one of the things that I've talked about with success for myself is travel and some of those kinds of things with my friends and like you talk about some of those things.
00:30:06.457 --> 00:30:07.417
So it's on par.
00:30:07.417 --> 00:30:15.787
It's just different terminology, which I think is lovely and brilliant and wonderful and I'm so glad that so many people are talking about these things now because they haven't been talked about this way.
00:30:15.842 --> 00:30:20.662
And there was for so long was this just constant chase of the next big thing.
00:30:20.782 --> 00:30:34.747
And not that, that you can't still do big things, it's just this chasing to exhaustion that needs to be reframed, I feel So I do have a magic wand because when I was little, the things that made me happy were magic wands and unicorns.
00:30:34.747 --> 00:30:35.067
There you go.
00:30:35.132 --> 00:30:36.002
And sparkles.
00:30:36.122 --> 00:30:36.302
Yeah.
00:30:36.357 --> 00:30:43.797
One thing I ask every single guest, is there a marketing challenge you are experiencing right now that maybe I could wave my magic wand and help you with today?
00:30:43.917 --> 00:30:47.277
Is there one question or issue that you've been challenged with lately?
00:30:47.397 --> 00:30:48.567
Not really.
00:30:48.687 --> 00:30:49.167
Okay.
00:30:49.287 --> 00:30:50.367
Not currently.
00:30:50.547 --> 00:30:51.057
Okay.
00:30:51.237 --> 00:30:53.937
and I don't even see that as a challenge'cause I'm working on it.
00:30:54.057 --> 00:30:58.957
We are stepping into a new stage, a new, amplification if you will.
00:30:59.077 --> 00:31:03.127
And that takes time to build the pieces.
00:31:03.197 --> 00:31:10.677
We've been building them pretty dedicatedly and so now it's just a, about the money catching up to the pieces and being able to fund the next elements.
00:31:10.677 --> 00:31:16.137
But like I said, I'm already working on those, so I don't even consider that to be a challenge.
00:31:16.257 --> 00:31:18.207
It is just part of the process.
00:31:18.327 --> 00:31:24.747
So there's no area which you would rather would wanna grow or grow faster from a marketing perspective Right now?
00:31:24.867 --> 00:31:26.757
Everything is about growth for me.
00:31:26.757 --> 00:31:30.147
And growing back, like of$10 million dream here that we're funding.
00:31:30.267 --> 00:31:33.617
However, it's not a challenge in that way.
00:31:33.737 --> 00:31:33.767
Okay.
00:31:33.767 --> 00:31:35.817
I actually have a strong marketing background.
00:31:35.817 --> 00:31:36.807
So I actually grew up in
00:31:36.807 --> 00:31:37.077
Awesome.
00:31:37.167 --> 00:31:45.217
My first degree journalism grew up in agency world done that we're, in partnership to acquire a marketing agency ourselves.
00:31:45.337 --> 00:31:50.167
So there's a lot of that fundamental stuff that I truly understand and will do.
00:31:50.287 --> 00:31:53.477
So it's not, I'm not searching for answers at the moment.
00:31:53.507 --> 00:31:55.307
I am in implementation.
00:31:55.307 --> 00:31:55.457
Okay.
00:31:55.577 --> 00:32:05.157
And then, the biggest thing I have to manage is, the allowing things to unfold at the pace that they're gonna unfold, because I think fast, I work fast, I do fast,
00:32:05.157 --> 00:32:05.427
right?
00:32:05.457 --> 00:32:12.327
However, I'm not in control of the world, so I have to allow some things to pop into place and to settle and to be able to do.
00:32:12.327 --> 00:32:19.197
But everything that we're doing right now, there's nothing that we're not able to either plan for.
00:32:19.317 --> 00:32:21.567
Strategize about or put into play.
00:32:21.687 --> 00:32:24.477
I just need the time to be able to allow for that to happen.
00:32:24.532 --> 00:32:30.772
it's a great way to talk about something though, the idea of time that marketing is not an overnight success.
00:32:30.892 --> 00:32:32.122
That very rarely happens.
00:32:32.122 --> 00:32:35.042
Just a singer doesn't typically become an overnight success.
00:32:35.042 --> 00:32:37.742
They put in the work to get to the moment.
00:32:37.862 --> 00:32:40.082
That allows them to be a success.
00:32:40.162 --> 00:32:40.252
Yeah.
00:32:40.302 --> 00:32:41.892
It is about consistent work.
00:32:41.892 --> 00:32:45.642
It is about showing up and then looking at what's working and what's not working.
00:32:45.642 --> 00:32:49.612
And then, tweaking and growing and changing as you grow and change.
00:32:49.612 --> 00:32:56.212
But also as the industry and the world is changing, especially like with AI and technology and all this stuff right now, there is.
00:32:56.332 --> 00:33:02.402
The idea of time, and most high performers want it all and want it now, which is what most of my female founders are.
00:33:02.452 --> 00:33:09.472
So this idea of being patient and consistent is a really great lesson for so many people that it will come.
00:33:09.472 --> 00:33:15.292
You just need to put it out there in the way that it needs to be implemented so that the results can come.
00:33:15.292 --> 00:33:17.137
It's just being patients and having it.
00:33:17.137 --> 00:33:18.987
So that's a great topic to talk about anyway.
00:33:19.107 --> 00:33:25.437
I feel like we're, I'm in a stage that not everybody will understand, but I am no longer being bound by time.
00:33:25.557 --> 00:33:30.117
And so therefore when I, that's not the thing I'm chasing or pushing.
00:33:30.237 --> 00:33:38.857
It is, almost a higher level of control and, confidence and calm So the, it will take the time that it needs to take.
00:33:39.047 --> 00:33:40.947
And like you were saying, dedication.
00:33:41.067 --> 00:33:41.817
Put in the reps.
00:33:41.937 --> 00:33:42.147
Yeah.
00:33:42.267 --> 00:33:42.357
Put
00:33:42.357 --> 00:33:42.897
in the reps.
00:33:43.017 --> 00:33:45.537
I don't let things sit on my desk for too long.
00:33:45.667 --> 00:33:50.587
If they sit on my desk for two weeks, I get a little anxious and I'm like, all right, high priority, get'em off, move'em on.
00:33:50.707 --> 00:33:53.197
It is my job to allow the flow to happen.
00:33:53.347 --> 00:33:53.587
Yeah.
00:33:53.587 --> 00:33:58.237
And that way it will happen in the time that it needs to, but I have utmost confidence.
00:33:58.357 --> 00:34:00.217
The flow to happen though, you have to show up.
00:34:00.337 --> 00:34:02.257
You have to do the work to allow the flow.
00:34:02.257 --> 00:34:05.377
To open the opportunity, you have to do the work and show up.
00:34:05.377 --> 00:34:07.327
So showing up is half the battle.
00:34:07.477 --> 00:34:10.057
Sometimes showing up can be the most challenging part of it.
00:34:10.208 --> 00:34:15.367
So it's a great, and I will say this from a marketer to another marketer, marketers still need help.
00:34:15.487 --> 00:34:16.327
I understand.
00:34:16.518 --> 00:34:17.538
I have a team.
00:34:17.538 --> 00:34:19.067
I have all the pieces.
00:34:19.188 --> 00:34:22.367
I don't allow a problem to become a challenge.
00:34:22.487 --> 00:34:24.918
We take action on it, so super fast.
00:34:24.918 --> 00:34:25.398
That's awesome.
00:34:25.498 --> 00:34:28.737
i've got a team of nine, there's no way I could do what I do.
00:34:28.788 --> 00:34:51.077
I just feel like when I was going through the evolution of finding my magic, of waking up, awakening, and activating, amplifying my brand, those kind of steps is that sometimes we do, even as a founder period, sometimes you need someone from the outside to tell you and show you Oh, What you are, what is possible, and what you are made of because you don't believe enough in yourself yet that's.
00:34:51.197 --> 00:34:52.157
Be incredibly powerful.
00:34:52.157 --> 00:34:56.567
I was just talking to a client yesterday and we do a thing called the Brand Spark Experience.
00:34:56.567 --> 00:35:04.188
It's like a 90 minute deep dive, probably very similar to what you do about their, who they are, how they show up in the world so that we can build a brand around them.
00:35:04.188 --> 00:35:10.637
And we provide a blueprint after the call, and we reflect so much of what we see in them in the blueprint.
00:35:10.697 --> 00:35:11.927
It's aspirational.
00:35:11.927 --> 00:35:14.538
It's very, there's four to six next best steps.
00:35:14.538 --> 00:35:17.568
So it's very activating the sense of what you can do to make this happen.
00:35:17.688 --> 00:35:19.668
But she was telling me, Beverly, oh my gosh.
00:35:19.668 --> 00:35:26.908
Like seeing it written and seeing it in your words, like sometimes we get in our own head we don't even see how the world sees us anymore.
00:35:27.028 --> 00:35:36.528
And so I love helping people who like, are doing the thing and then need maybe an outside person just to push them, maybe that extra oomph to get them, oh.
00:35:36.528 --> 00:35:38.513
Did I just dramatically, yes, I did.
00:35:38.633 --> 00:35:39.593
Can this does this?
00:35:39.593 --> 00:35:40.343
It's so dramatic.
00:35:40.343 --> 00:35:47.173
You guys, when you're listening, like the it, goes forward when it, with some hand gestures that the video will it go screen in real quick.
00:35:47.223 --> 00:35:50.703
But, it is so exciting to see people see themselves in a new light.
00:35:50.703 --> 00:35:51.363
So It's beautiful.
00:35:51.363 --> 00:35:51.993
But you have a team.
00:35:51.993 --> 00:35:55.953
Not everybody that listens has a team, so they can struggle with that sometimes.
00:35:55.953 --> 00:36:00.378
And I understand your whole point is scaling and that is about having a team and doing all those things.
00:36:00.378 --> 00:36:02.148
So that's beautiful in so many ways.
00:36:02.268 --> 00:36:09.528
So one of the things that, we talk about always is the idea of what it means to be wickedly branded.
00:36:09.648 --> 00:36:13.308
So what does it mean to you to be quote unquote wickedly branded?
00:36:13.428 --> 00:36:14.598
How do you show up?
00:36:14.598 --> 00:36:16.158
How does your business show up that way?
00:36:16.218 --> 00:36:20.568
And if you could give the listeners a piece of advice to show up that way, what would you share?
00:36:20.688 --> 00:36:27.258
For our journey, what it means is that no matter who people work with in our company, they have the same experience.
00:36:27.258 --> 00:36:28.728
They would say the same thing.
00:36:28.728 --> 00:36:33.018
You could edit the name out and it would apply to anybody in the company.
00:36:33.018 --> 00:36:40.913
So that to me is a living brand where it's been extended past just me into something more, into something that has its own identity.
00:36:41.033 --> 00:36:41.363
My,
00:36:41.483 --> 00:36:42.743
they say my BIS rules.
00:36:42.833 --> 00:36:44.423
I love that so much.
00:36:44.573 --> 00:36:49.688
Like they say things to me like magic and I love it when they use the, I just, it's beautiful when they do that.
00:36:49.768 --> 00:36:49.858
It's
00:36:49.858 --> 00:36:50.578
That is awesome.
00:36:50.698 --> 00:36:51.088
Yeah.
00:36:51.118 --> 00:36:57.628
So those are probably, the two things I would say, to do the work to find out your uniqueness.
00:36:57.728 --> 00:37:04.088
Because a strong brand in your company is, it positions your business to be without competition.
00:37:04.208 --> 00:37:05.018
And I will talk.
00:37:05.078 --> 00:37:07.388
Everybody will like, who are your major competitors?
00:37:07.388 --> 00:37:10.118
I can say, I will tell you the people that work in our space.
00:37:10.238 --> 00:37:12.458
But I don't personally consider them competitors.
00:37:12.578 --> 00:37:14.918
Because nobody can do the voodoo that we do so much.
00:37:15.038 --> 00:37:16.628
See Magic guys, magic
00:37:16.748 --> 00:37:17.228
copy.
00:37:17.348 --> 00:37:22.538
Even if you r and d Rob and duplicate, you still can't beat us because we are.
00:37:22.538 --> 00:37:27.728
That brand has been built in such a way and everything about it is so distinctive.
00:37:27.848 --> 00:37:32.078
So marketing typically is where we start to think about that brand.
00:37:32.078 --> 00:37:37.178
You have to allow it to seep into every single pore.
00:37:37.298 --> 00:37:39.458
And with that it becomes your guiding light.
00:37:39.578 --> 00:37:42.308
It eventually just oozes out of you everywhere you show up.
00:37:42.428 --> 00:37:42.878
Yeah,
00:37:42.928 --> 00:37:46.588
I really, I went to your website earlier today and I love your brand.
00:37:46.588 --> 00:37:48.448
I love the colors, I love the book.
00:37:48.498 --> 00:37:49.608
First this, then that.
00:37:49.608 --> 00:37:50.238
It's the first book.
00:37:50.238 --> 00:37:51.288
I loved it so much.
00:37:51.288 --> 00:37:53.298
I was like, that's so clean and beautiful.
00:37:53.298 --> 00:37:54.228
It's just nice.
00:37:54.228 --> 00:37:55.278
it just fits your brand.
00:37:55.278 --> 00:38:01.628
So talk a little bit about how listeners can find you, work with you, read your book, like where can we hang out with you, Leslie?
00:38:01.748 --> 00:38:02.228
Sure.
00:38:02.228 --> 00:38:03.488
So easy peasy.
00:38:03.518 --> 00:38:10.158
Our website is probably the easiest place to go and we actually have a page just for your listeners.
00:38:10.208 --> 00:38:14.738
You'd go to, your biz rules.com/sparkle.
00:38:14.778 --> 00:38:17.088
To see the page that we've set up for you.
00:38:17.088 --> 00:38:20.478
So we've got, if you'd like, a link to our book that's there.
00:38:20.658 --> 00:38:27.258
We have some great resources on our blog, if you just need to find some DIY type stuff.
00:38:27.378 --> 00:38:36.648
But also if you heard something and you wanna see if we can help in your business, then there's a way to reach out and get in contact with me and we'll just have a quick and easy chat.
00:38:36.748 --> 00:38:39.508
No pressure just to find out how and if we can help you.
00:38:39.628 --> 00:38:41.268
What, social channel is your favorite?
00:38:41.388 --> 00:38:42.048
LinkedIn.
00:38:42.198 --> 00:38:42.378
Yeah,
00:38:42.458 --> 00:38:44.898
we have a great, LinkedIn newsletter out there.
00:38:44.898 --> 00:38:46.938
It's called Profitable Growth for Business.
00:38:47.058 --> 00:38:53.298
we publish once a week, we've been doing about once a week out there for the last two, two or three years.
00:38:53.448 --> 00:38:54.468
Thank you so much, Leslie.
00:38:54.468 --> 00:38:54.738
You're welcome.
00:38:54.738 --> 00:39:05.448
I hope that my listeners really, that today inspired you a little bit like that you have options to create the exact business that you want, that you can scale that and grow that in ways you never even thought possible.
00:39:05.448 --> 00:39:05.508
Yeah.
00:39:05.628 --> 00:39:21.268
If you do some mindset work and you think of, and you actually are open to what is possible, and maybe it's a matter of getting that right person to be with you on that path, whether it's myself or Leslie, depending on what you need, you don't have to do it alone.
00:39:21.348 --> 00:39:28.158
But the most important thing I want you to know is that your message matters and your work matters, and the world needs to hear what you have to say.
00:39:28.278 --> 00:39:29.898
They know that you have the medicine.
00:39:29.898 --> 00:39:31.158
We need to know that you have the medicine.
00:39:31.158 --> 00:39:33.978
People need to fix problems that they have.
00:39:34.098 --> 00:39:40.188
So marketing isn't just about visibility, it's about identity, and it's about the impact that you're making.
00:39:40.308 --> 00:39:44.448
And it's about connecting with the right people in a way that feels absolutely 100% true to you.
00:39:44.448 --> 00:39:49.488
So just please keep showing up, keep doing the work, keep sharing your brilliance, and keep making magic in the world.
00:39:49.608 --> 00:39:52.788
And until next time, I dare you to be wickedly branded.
