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Welcome to Looking Outside, a new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.
The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia she recently moved to the United States to head up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Starting 2022 she’s taking some of her friends alongside some of the most inspiring industry leaders to explore more of this in the Looking Outside podcast.
Find out more about Jo & Looking Outside at www.looking-outside.com.
Connect with Jo and join the Looking Outside community on LinkedIn.
Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).
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To kick off Looking Outside we’re joined in Episode 1 by talented and bold marketer Rose Jia, Head of Growth Marketing at Amazon Grocery. Today we’re looking outside Marketing.
Together Jo and Rose explore the tried and true practice of Marketing, and how organizations can stretch beyond familiar predefined pathways (and results) from marketing by employing a new mindset.
They discuss what kind of benefits await from embracing your prior roots and knowledge base (banking in Rose’s case) in approaching your current field, the advantage of collaborating with surprising functions, how we should be tapping into our natural curiosity to discipline our minds in multiple fields in order to better accomplish what we need to in our chosen one, why scaring your company with probable future disruptions is necessary to build a culture of risk taking and therein learning.
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To look beyond the familiar Rose recommends you go down the Wikipedia rabbit hole, learning about something surprising. Or do the same with podcasts, her favorites for exploring beyond the typical norm: Imaginary Worlds, Reply All & Planet Money.
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Rose Jia is an award-winning leader who currently heads up growth marketing for Amazon’s grocery division, including brands like Amazon Fresh. She and her team drive profitable growth through awareness, discovery, conversion, partnerships, and go-to-market initiatives.
She is also considered a "Renaissance Marketer" — a multi-disciplined leader who leverages her wide and differing industry knowledge to build patented innovative products and solutions.
Find out more about Rose’s passion project, developing the next generation of marketers through www.RenaissanceMarketer.com.
Follow Rose on Medium https://medium.com/@rjianetwork
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Looking Outside was created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.
Avocado Junkie & OBOY music features in Looking Outside Episode 1, via Soundstripe.
