Let's fix things 77 – That’s difficult

This week’s discussion centers around Guus and Joe going to Rio to run a four-day workshop, working together with Thought for Food and Syngenta, looking at challenges for small holder farmers. They discuss how they arrived at the specific challenges for the workshop, and then break down how it’s cr…

In a continuation from last week, Guus and Joe go deeper on the cultural principle of respecting clients through client empathy. They discuss how designers could benefit from understanding the client POV further, whether it be political aspects, internal strategy, or personal views. Sharing their v…

Guus and Joe review Raft’s 2018 Trends report to provide a mid-year assessment. They speak to three trends and offer support in how they are coming to fruition through the year. They share that trends never arrive unannounced. To be applicable for companies, they should be emerging topics and not w…

Over the course of their consulting careers, Guus and Joe have worked with multiple companies within their accelerators or incubators. This episode is dedicated to a couple lessons they have learned working in these teams including the need for process, learning from failure, and building on compan…