LendAPI Partner Podcast with Tommy Cotter, Director of Data Product at Benzinga

In this episode of the LendAPI Podcast, host Timothy Li talks with Tommy Cotter, who manages the API data endpoints for Benzinga. They discuss the evolution of financial news, the power of real-time data integration, and how modern technology is reshaping how retail and institutional investors consume market information.

What You'll Learn:

• The Benzinga Content Philosophy: How the company focuses on making complex financial news simple and actionable by breaking down what happened, why it matters, and what happens next for its audience.

• API Integration and "Stay Put" Strategy: How brokerages and fintech startups use Benzinga’s 30+ API endpoints to natively integrate news and corporate actions data, keeping users engaged on their own platforms.

• Emerging Market Trends: Insights into the current "hottest" topics in the financial world, specifically the rapid growth and interest in private markets (such as SpaceX and Anthropic) and prediction markets.

• The Human-in-the-Loop Advantage: Why human editorial discernment remains critical in an era of "AI slop" to ensure news coverage is important, unbiased, and provides actual new information.

• Real-Time Data Evolution: A look at Benzinga’s new conference call transcripts endpoint, which provides real-time, timestamped, and diarized data from executive calls to give investors an immediate edge.

• The Business of News: An overview of Benzinga's three primary revenue verticals: B2B/B2C subscriptions, targeted advertising, and high-quality lead generation for financial partners.

• From the Court to the C-Suite: Tommy Cotter shares how his experience as a Division I college basketball player at Oakland University taught him the dedication, teamwork, and punctuality necessary for success in the fintech industry.

  
  

About Benzinga

Founded in Detroit in 2009, Benzinga is a leading financial news and data provider.With a team of approximately 200 employees and a growing global presence, the firm provides a massive data lake of normalized, dependable information extracted from SEC filings and press releases to help investors around the world own a piece of the American market.

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