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It can be frustrating when your marketing doesn’t convert the way you expect. You put in the time to craft messages that you feel are clear, compelling, and persuasive—and still prospective learners don’t act. Part of the challenge is that people don’t make decisions the way we think they do. In th…
Many learning businesses market what they offer. The ones that get better results market what their learners need. In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Amy Michalski and Shelly Strickland, who handle business development and marketing at the Association …
Many organizations say they are mission-driven. But mission drift is real and often happens because of the very structures and activities organizations have been told represent best practices. So what does it take to build an organization that stays true to what it set out to do? In this episode of…
When everyone has access to the same powerful tools and technologies, polished content becomes table stakes, and learning businesses that compete primarily on content will find it increasingly hard to stand out. So what do you compete on instead? In this episode of the Leading Learning Podcast, co-…
Learning is, at its root, a neurobiological process. But most workplace learning doesn’t recognize that reality. In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Dr. Tessa Forshaw, cognitive scientist and faculty member at the Harvard Graduate School of Education, w…
Feragatname: Bu sayfaya yerleştirilmiş podcast ve sanat eserleri, sahibinin mülkiyetinde olan ve Listen Notes, Inc.'e bağlı olmayan veya tarafından onaylanmayan Tagoras'e aittir.