BU BÖLÜM HAKKINDA
How do you reimagine one of the world’s most powerful brands?
Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent history. In this episode, James Greenfield, CEO and Founder of Koto, shares the inside story — from simplifying a sprawling brand architecture to modernising the iconic “smile.”
Matt and Jacob dive into how to design at scale, build internal alignment, and create systems that drive consistency without killing creativity. A must-listen for anyone managing complex global brands.
ingilizce
Amerika Birleşik Devletleri
TRANSKRİPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SON BÖLÜMLERİ ARA
JUST Branding için geçmiş bölümleri ara.
BU PODCAST'IN DİĞER BÖLÜMLERİ
Why do some designers build lasting careers while others fade out?
In this episode of JUST Branding, we sit down with James Martin, founder of Made by James, to unpack what really sustains creative success over time and what quietly destroys it.
Learn more at https://justcreative.com/podcast
…
In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience. Lex and Jacob go back nearly a decade, and after watching her deliver a standout talk at NDC London, it was time to get her on the show.
They get into where …
In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentiation in an increasingly saturated market.
Learn more at https://justcreative.com/podcast
Emily is the creator of the Fully Saturated report and founder of …
Jacob Cass and Matt Davies speak with Amelia Sordell, founder and CEO of Klowt and one of the leading voices in founder-led marketing.
Learn more at justcreative.com/podcast
As audiences become more sceptical of faceless companies, founders and leaders are becoming one of the most powerful trus…
In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses.
Learn more at https://justcreative.com/podcast
Together, they explore what actually becomes valuab…
Feragatname: Bu sayfaya yerleştirilmiş podcast ve sanat eserleri, sahibinin mülkiyetinde olan ve Listen Notes, Inc.'e bağlı olmayan veya tarafından onaylanmayan JUST Branding - by Jacob Cass & Matt Davies'e aittir.
DÜZENLE
Podcast veritabanını güncel tutmaya yardımcı olduğunuz için teşekkür ederiz.
