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A lot of B2B SaaS startups drown in vanity metrics while missing the core metrics that actually drive revenue growth. This tutorial walks you through the exact marketing trended funnel dashboard I've used with various clients to build proper measurement infrastructure and track the metrics that act…
We're joined by Kenny Ridgell, founder and CEO of Ridge Media, who brings a unique scientific approach to marketing measurement. With a background in biochemistry, Kenny applies the scientific method to marketing, helping B2B SaaS companies cut through analytics noise and focus on metrics that actu…
We're joined by Anastassia Laskey, Founder & President of Ground Control Research and creator of Telemetry, who helps startups define target audiences, refine positioning, and shape go-to-market plans. In this episode, we discuss the ICP problems that waste marketing budgets due to failed campa…
This Google Ads tutorial walks you through how match types work in 2025 and why most B2B startups waste their budget by treating them as random tactics instead of building systematic marketing infrastructure. Learn the exact strategy to capture high-intent traffic without wasting budget, based on r…
This digital marketing career guide reveals the truth behind the damaging advice that could be misleading aspiring marketers. Learn the 3 key things to keep in mind if you're making your move into digital marketing. In this honest digital marketing career episode, you'll discover why the "sta…
Feragatname: Bu sayfaya yerleştirilmiş podcast ve sanat eserleri, sahibinin mülkiyetinde olan ve Listen Notes, Inc.'e bağlı olmayan veya tarafından onaylanmayan Neil Patel'e aittir.