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Question (Nate):“Everyone says build a brand. What the hell does that really mean in 2025?” Answer (Matt Johnston): Sales First, Brand Later: Without customers, you don’t have a brand you have a hobby. Focus on sales and traction before worrying about brand. Brand Is Customer-Created: Your brand…
Question (Camille):“How do I know if it’s the ad that sucks or the product that sucks?” Answer (Dan Coughlin & Matt Johnston): Check Retention & LTV: Look at repeat purchases and customer lifetime value. If people don’t come back, the product may be weak. Collect Feedback: Reviews and di…
Question (Derek):“What’s your process for finding creators who don’t suck?” Answer (Dan Coughlin & Matt Johnston): Define “Good Creators”: Not just about style look for creators who deliver authentic, engaging, and on-brand content. Use Your Own Feed: TikTok, Instagram, YouTube your algorith…
Question (Jules):“How much should I actually be spending on UGC versus polished studio content?” Answer (Dan Coughlin): UGC Costs: Typically a couple hundred dollars per video via self-serve creator platforms (e.g., Billo). Affordable, but requires guidance and strategy to perform well. Polished…
Feragatname: Bu sayfaya yerleştirilmiş podcast ve sanat eserleri, sahibinin mülkiyetinde olan ve Listen Notes, Inc.'e bağlı olmayan veya tarafından onaylanmayan mtjohnston42'e aittir.