BU BÖLÜM HAKKINDA
This episode tells the inspiring origin story of Dunkin’ Donuts and its founder, William Rosenberg. It explores how Rosenberg, coming from a working class background, noticed that coffee and donuts were the most popular items among busy workers and turned that simple observation into a powerful business idea. The episode follows his journey from running a small food service company to opening his first shop in Quincy, Massachusetts and eventually growing into a nationwide brand. Listeners learn how he gathered money, knowledge, and networks, the challenges he faced with competition and expansion, and the entrepreneurial mindsets that guided him. The episode closes with practical lessons and motivation for undergraduates interested in starting a business or pursuing their own ideas.
