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MASSIVE thank you to our Sponsor, Cvent!!
Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.
Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.
Check out more at cvent.com/Jay
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Your email bounce database is actually gold, and ignoring it is a big mistake. Jay Schwedelson shares why bounced emails are not just contacts to remove, but a signal that a company still sees value in your event, even if the person behind that address is gone. The move is to take your bounce database, pull the domains and companies, and turn them into a targeting file for paid social media, prospect email, and direct mail campaigns. For sponsorships and exhibits, bounced addresses should go straight to your salespeople, BDRs, and SDRs so they can find who took that spot and who needs to be contacted now.
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📌 What You’ll Learn
- Why “do nothing” and removing bounced emails from the list is a big mistake
- How to treat your email bounce database as a targeting file using domains and companies
- Where to use the bounce company list: paid social media campaigns, prospect email campaigns, direct mail campaigns
- Why bounced addresses matter for sponsorships and exhibits
- Who should get the bounced sponsor and exhibit emails: salespeople, BDRs, SDRs
- Priority number one: find who took their spot and who you need to be talking to now
- Why starting with the last 90 days, 6 months, or a year is the right motion
