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Google Ads or Local Services Ads: which one deserves more of your marketing budget? With Google moving Local Services Ads into the Google Ads platform, the two channels are becoming easier to manage in one place, but they still work very differently. In this episode, Caitlyn and Meredith break down the “click meter” versus the “lead meter,” explaining how each channel charges you, what you can control, and where each tends to make the most sense for home improvement contractors.
They also walk through a five-question scorecard to help you decide how to allocate your paid search budget based on factors like job value, call response time, reviews, promotions, and LSA eligibility. Most importantly, they explain why cost per lead can be misleading, and why cost per issued appointment and cost per sold job are better metrics for understanding which channel is actually driving profitable business.
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
