Creating Video in Hip-Hop with Renard Cheren

Renard is a camera and steadicam operator based in Los Angeles. This South Florida-native began pursuing videography in high school by making highlight tapes for himself and multiple other teammates on the football squad. After suffering from injuries that ended his college football career, Renard turned back to camera work — a skill he had never lost and a passion that had never died. He now works with some of the most talented and noteworthy names in the hip-hop industry making quick movements and action scenes in music videos seem flawless. Beyoncé, Snoop Dogg, Travis Scott, Nas and Juice WRLD are just a few artists he has had the opportunity to create with.

Kelsey and Renard discuss steadicam operation versus the norm (2:40), finding his passion for videography by making high school football highlight tapes (4:47), an injury that led to the end of his football career and the start of his creative pursuit (6:46), how to shift into your creative career (7:50), finding his path in the music video industry (9:09), the importance of reaching out and mentorship (10:45), the challenges of niche camera work (13:23), teamwork on set and who brings the energy (15:03),  working on Beyoncé's Black is King (17:51), learning to be confident (20:54), and his craziest experience on set (21:46).