How to Untangle the Intertwining of Sustainable Business and Personal Identity with Heather McDougall, Founder of Bogo Brush

Listen to this episode to hear:

• Why transparency in business is so important

• How “imperfection” and progress are just part of the sustainability path

• How to break out of a co-dependent relationship with your business

• Why its so important to honor yourself and in the midst of building a business

• What it’s like exiting a do-good business you started from the ground up and why it’s necessary to grieve

• How to know when it’s right to sell your business

• Separating who you are from the business you run

This episode is presented by Richer Poorer. The purpose at Richer Poorer is simple -- they are making the world a more comfortable place. They create and deliver thoughtful, elevated wardrobe essentials for the modern life. The classics, but better -- a little softer, a little cooler, more sustainable, always attainable, and on you on the daily. Use code YELLOWCO for 20% off your purchase of $50 or more.

ABOUT HEATHER:

Heather McDougall is the co-founder of Bogobrush, along with her brother John McDougall, which they recently exited earlier this year. Both are children of a dentist who pursued careers in other fields but they have come full circle and returned to the toothbrush. More importantly, they are using this single, everyday, taken-for-granted item and using it as a means for social change. More than just another toothbrush company, Heather has some very inspiring ideas about the ways in which the toothbrush can affect our environment and under-served communities, as well as communities in other impoverished areas outside of our borders, in a positive way. The Bogobrush is a great example of how the items we choose in our lives could carry a value that goes way past a monetary number.

She’s an honors law school grad, a yoga teacher, and a social entrepreneur - bogobrush and a think tank with her brother. She’s worked on venture finance and non-profit lobbying, and she loves singing, dancing, art, and the great outdoors.

Connect with Heather on LinkedIn here: https://www.linkedin.com/in/heathermcdougall/

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Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co  |  @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!