Ep. 256: How to Create Content that Drives Traffic to Your Landing Page

Lets Increase Traffic to Your Landing Page

Are you struggling to get more eyes on your landing page? You created something wonderful, but since putting it out into the world you’ve heard… well, crickets. That’s because it’s not enough to create something and expect people to come. You have to actively drive traffic to those pages.

So in this episode, I’m breaking down the two essential pathways to driving traffic—Nurture Marketing and Growth Marketing—so you can choose the right approach for your business.

Nurture Marketing focuses on building relationships and trust with your existing audience (especially through your content), while Growth Marketing is all about expanding your reach and attracting new visitors. I’ll explain how each type of marketing works, the benefits of both, and when you should use each to boost traffic to your landing page.

By the end of this video, you’ll have a clear understanding of how to:

Useyour content to turn loyal followers into landing page visitors. Implement Growth Marketing tactics to bring in new traffic.

Whether you’re looking to nurture your audience or cast a wider net, I’ve got you covered with actionable tips and strategies to drive more traffic and conversions.

Ready to increase traffic? Let’s dive in!

Links and Resources Mentioned in This Episode:

• Join me on Monday evenings at 4:00 pm Pacific time/7:00 pm Eastern time for my weekly YouTube Lives!
• Snag the 2025 Chasing Simple Marketing Planner!
• Take a look at my Complete Marketing Game Plan for Course Creators—Playbook
• Check out my book for a crash course in content marketing
• Action Step: Think about growth marketing opportunities to increase traffic to your landing page

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Don’t forget to subscribe so that you never miss an episode! Also, if you would be willing to leave a review on Apple Podcasts, it would mean the world to me. It’s such a small thing that can make a big difference in helping me spread this message of simplicity to other overwhelmed women.

Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at hello@amandawarfield.com!

Rather Read? – Here’s the Transcript!

*Just a heads up – the provided transcript is likely to not be 100% accurate

Ep. 256: How to Create Content that Drives Traffic to Your Landing Page

Amanda: [00:00:00] Are you struggling to get more eyes on your landing page? You created something wonderful, but since putting it out into the world, you’ve heard, well, crickets. That’s because it’s not enough to create something and expect people to come. You have to actively drive traffic to those pages. So in this episode, I’m breaking down the two essential pathways to driving traffic, nurture marketing and growth marketing, so you can choose the right approach for your business.

Nurture Marketing focuses on building relationships and trust with your existing audience, especially through your content. While growth marketing is all about expanding your reach and attracting new visitors, I’ll explain how each type of marketing works, the benefits of both, and when you should use each to boost traffic on your landing page 

By the end of this episode, you’ll have a clearer understanding of how to use your content to turn loyal followers into landing page visitors and how to implement growth marketing tactics to bring in new traffic. Whether you’re looking to nurture your [00:01:00] audience or cast a wider net, I’ve got you covered with actionable tips and strategies to drive more traffic and conversions.

You ready? Let’s dive in. You’re listening to episode 2 56 of The Simple Podcast, and I’m your host, Amanda Warfield. This episode was brought to you by my book, simple Marketing, and you grab your own warfield com slash. book

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways and how do I do it? Our launch is still a thing, and most importantly.

How do I put it all together to market my business strategically? Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head when you think of marketing. Welcome, friend. [00:02:00] This is Chasey and Simple, where Practical Marketing Strategy meets Simplicity.

I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker educator, and author of Chasing Simple Marketing. I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business.

So that they have time to grow their business, take time off and live the life they dreamed about when they first decided to go out on their own. When I’m working, you can find me working with one-on-one clients, such as the contract shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches.

And when I’m not, you can find me spending time outside with my husband, Russell. Reading in our hammock, watching gamecock boards traveling or forcing our cats to snuggle me. If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation.

They know they need it, but they don’t enjoy how easily can suck up their [00:03:00] time when what they really wanna be doing is the thing that they started their business to do. Which is why I’m here to help make marketing simple and less time consuming so that you can spend less time on your marketing and more time growing your business and doing what you love.

Each week, I’ll bring you transparent conversations, actionable steps, and judgment free community to encourage and equip you. So grab yourself a cup of coffee or whatever you drink of choices. And meet me here each week for love, support, practical tips and advice on uncomplicating your marketing and business. Let’s do this entrepreneurship thing together, shall we?

Amanda, this is laid out so nice. It’s really very clear and well thought out. I found the flow, easy to understand, and was able to create a pace for myself. I think someone could start and implement everything within two to three weeks, and it’s a lot of info, but I never felt overwhelmed or too lost.[00:04:00] 

The playbook is an incredible resource. Everything you need to plan and create the best content for your business, a systematic method to get that content out in the world. Logical growth and nurture strategies and so much more. The playbook is a guided but flexible one stop shop. It gives you all the information you need while leaving space to personalize the execution so that it works for your own business.

Amanda explains processes in a way that. Just clicks, no marketing jargon here. This course is a one stop shop for building a streamlined content ecosystem from brainstorming what content to create, to mastering the process of bringing it to life. Amanda has curated a treasure trove of valuable resources.

She simplifies the overwhelm, providing clear guidance and actionable steps that make contention easier and more effective. Whether you’re just starting out or looking to refine your strategy, this course is packed with insights to help you stay organized and consistent. [00:05:00] These are just a few of the reviews that I have gotten from students inside of the Chasing Simple Playbook because here’s the deal, friend.

Time for your marketing to stop feeling like a constant grind and start feeling like the ball is in your hands. This is the year that you’re going to make more sales with less effort through a simple but impactful marketing strategy. And you’re going to do it with the help of the Chasing Simple playbook, which includes all of my courses, templates, and workshops in one spot.

It’s everything you need to simplify your marketing and fill more seats in your course. And if this sounds like exactly what you need, head on over to amanda warfield.com/playbook. Again, that’s amanda warfield.com/playbook and I cannot wait to see you inside.

Welcome to Today’s Lunch and Learn. [00:06:00] I’m Amanda Warfield. I’m a simplicity focused content marketing strategist and copywriter, and my goal is to help course creators, educators, digital product creators, simplify their marketing so that they can make a bigger impact in less time. I go live every single Monday at 1:00 PM.

Eastern time, 10:00 AM Pacific time to have a lunch and learn style chat. Sometimes it’s just me. Sometimes I have guests. It just depends on the week. But the goal is always to help simplify an area of your marketing when we go live and when we have these lunch and learns. So today we are going to talk about.

Driving traffic to your landing page. And when I say landing page, I’m using it as a, an umbrella term, really, where it could mean your homepage on your website. It could mean your landing page for your freebie or for your sales page, for your course. It really is whatever strategic website page that you are [00:07:00] wanting to drive traffic to, that is not always what landing page means, but that’s simply how I’m using it here today.

, people use it interchangeably for a lot of different things, but for today’s purposes, when I say landing page, I simply mean just wherever you are trying to drive traffic, whatever that goal may be. For many of you, it will be your course, your core sales page, or. If you have a funnel set up, it will be , the, , the landing page for your freebie.

So that page where they come and you’re like, here’s the freebie. I wanna get traffic to it so people can sign up for the freebie and then I can tell them about the course. Right. That may be your landing page. I would love to know where are you trying to drive traffic right now? What is your number one page that you are really trying to focus on pushing people to so that you can get more traffic there and so that you can increase conversions, sales, your email list, whatever that may be.

What, where is it that you’re trying [00:08:00] to send people? Now when it comes to driving traffic to your landing page, there are two main pathways forward with this, and it’s not paid or unpaid. It is nurture marketing versus growth marketing. Now, I talk a lot about this. In my book, chasing Symbol Marketing, if you want to snag a copy of that and be able to dive a lot deeper into this conversation.

But nurture marketing versus growth marketing. Nurture marketing is nurturing the people that are already in your audience, that are already in your sphere. Growth marketing, on the other hand, is trying to get out in front of a new audience and bring those people into your sphere so you can hit them with that urgent marketing.

A lot of times we contend to use our nurture marketing channels and think that they’re going to be growth marketing channels, and that’s just not the case. Things like Instagram at [00:09:00] this point, that’s no longer a growth marketing channel. Right? For the most part. When you’re posting to Instagram. You are not posting and seeing a ton of growth, you are trying to connect with the people that are already in your audience.

However, something like TikTok or Threads right here, right now as I record this, because this changes often with social media. Those are places where you can actually expect to see growth. And yes, you’re nurturing your current people, but you may actually be really focused on, okay, how do I grow? And those are platforms where that’s happening right now.

Realistically. So growth marketing, nurture marketing. They are two different things. Sometimes your goals with them and the platforms you’re using can be interchangeable, but for the most part, social media. Especially Instagram, that’s gonna be Nurture Marketing, your email list and your email newsletters.

That’s gonna be Nurture Marketing your podcast or your YouTube channel, right? That’s probably [00:10:00] going to be nurture marketing, because for the most part, the people that you’re talking to, for those. Those are people that have already said, oh, I’m interested in what they have to say. I wanna learn more about this thing that they’re talking about.

I signed up for this freebie already. Right. So when it comes to your nurture marketing and driving traffic to your landing page, whatever that may be, you want to talk about the. Different areas that touch on whatever it is your landing page is about. So that, that is kind of confusing to make that more clear.

Let’s say you have a freebie that you are trying to drive traffic to, and the freebie is a, it’s a seasonal meal planner, and your goal is to get people. Onto that landing page. Well, [00:11:00] you can do the thing where you say, Hey, I have this freebie. Go check it out. Right? Like that’s a really simple way to do it.

You can send emails about that. You can put a post about that and say, Hey. I have this freebie. You should go check it out if you want. That’s one way to do it. That’s a great way to use your nurture marketing. However, you can also put up posts on Instagram or talk about this on threads or share videos about this on your shorts or on your YouTube channel, or wherever the case may be.

Putting up content that’s going to lead into that naturally. So for example, you could put up, , right now it is February, you could put up a post or a reel or a short that says, here are all the vegetables that are in season in February. And then at the end of that, and you say, Hey, if you wanna take this a step further and make eating seasonally so much easier, check out my free seasonal meal planner.

And so that makes [00:12:00] it a really simple, like, I’m gonna grab your attention with this tiny little detail about this, but hey, if you’re interested in this, , here are seasonal vegetables. Let me take this a step further. Let me help you take this a step further. And so that’s a way that you can use your, your current nurture marketing.

And give the people that little tiny taste because they’ve already said that they’re interested in what it is that you do. They just need that tiny taste and that reminder of, oh, but I also have this resource for you. Right? And that could work the same if you are selling that same thing, right? It’s not a freebie, you’re selling it.

Hey, here’s all the different seasonal foods for February. By the way, if you want my planner on how to eat seasonally, my seasonal meal planner, you can snag it here. It’s the same thing. However, that’s one thing. You’re giving out tips, you’re giving out advice. You’re giving out, you’re trickling out these little, Hey, did you know that this is what’s in season right now?

This is, this is [00:13:00] the step, or this little tiny taste of what I have more of. However, what you can do with your growth marketing is these are people who are a cold audience, right? Most likely. Most likely, they’re a cold audience. They don’t know who you are. They don’t have any trust in you yet, and so you have to do a little more work to really build up why they should grab this freebie or why they should buy this product from you.

Now, growth marketing. Is primarily going to be things like doing an Instagram live with someone or hopping on someone else’s YouTube with them and to do an interview. Like I often have people that come and do interviews here during our lunch and learns, or going onto someone’s podcast or writing a guest post.

Typically, with growth marketing, not always, but typically you’re getting in front of an audience and you’re able to give them. Well, lemme back up. Especially [00:14:00] with unpaid growth marketing, I should say. You’re able to say, Hey, here’s this thing I have and here’s this information and here’s where I’m an expert.

And you’re able to give them a lot more content than just a snippet here and there because that’s just how those opportunities tend to be. Bigger opportunities, speaking engagements, anything like that. When it comes to paid growth marketing, it can be different. It could be a snippet, which often, what works really well with paid growth, market growth marketing is taking the social media posts that have already done well and then just putting money behind them.

But that’s a whole other thing. Again, today’s not really about paid versus unpaid, but nurture marketing versus growth marketing. So growth marketing. You take these. Bigger opportunities where you have more time and space to explain and give background, and you want to make sure that you’re giving reasons why what it is that you’re [00:15:00] doing is helpful.

So it’s not just, here’s this thing, let me capture your attention real quick. It’s here is this whole idea that you may never have heard of before, and I’m gonna put it in front of you and I’m gonna tell you why. You might be interested in this, and then I’m gonna lead you into my nurture marketing and then I’ll give you more.

So using that same example, what does that look like? If you are talking about seasonal meal planning and you are selling a seasonal meal planner, well, you need to convince people that seasonal meal or that seasonal eating is the way to go. You also could take a different stance and you could talk about.

Meal planning in general and how it makes things so much easier. Um, but in this case, I think the seasonal aspect is what really makes this particular meal planner stand out. And so I personally would and would recommend focusing on the seasonal aspect. But you could do both. You could, , have some interviews you [00:16:00] do where, or some speaking engagements you do where you are.

Focused on why seasonal eating, and you could have some where you focus on meal planning and how to meal prep, and so you could have a mix out there of that. However, what you wanna make sure you’re doing is you’re selling this idea of, this is what I teach and this is why it’s important and this is why you should do it.

You wanna assume these people have never heard anything about this before, or if they have very little and so. You go and you talk about, okay, here’s what seasonal eating is. Here is why it matters, why it’s good for you, why it’s good for the environment, why it’s good for the, your wallet, et cetera, et cetera.

I don’t, this is not something that I really know much about, but just throw it an example out there. Here’s why it matters. Here’s why you should do it. Here are some tips and hey, if you want more, I’ve got a whole meal planner and so. Depending on [00:17:00] the amount of warmth that you have, depends on how much more information you wanna give them.

Really? So you get in front of a cold audience, they don’t know you, it’s a very cold audience. You are gonna give them a lot more information as to why and try to bring them into your audience with the why. And then once they know the why and they’re. At least curious and more interested about the why and possibly investing in that.

Like, yes, this is an idea I wanna get behind. Then you’re nurturing them with more of the how and more. And I don’t wanna say. Maybe, how is not the right word? Because you could also do a how to interview and share, and those tips work really well there. But just more of the, the smaller details, less big picture and more, here’s the like, here’s a tiny bit, here’s a tiny bit.

[00:18:00] Here’s a tiny bit. Learn this little tip. Here’s a tip here, here’s a tip here. Um, and that tends to be a really great way to differentiate between what you’re sharing for growth marketing and what you’re sharing for nurture marketing. Now again, you can mix and match those. Some, you can swap ’em back and forth some, but in general, you want to do growth marketing and bring people into your audience.

You want to use your growth marketing to convince them of the thing that you’re talking about and why it matters so that they’re more interested, and then you drive that traffic to your landing page. Then through that landing page, they either buy from you or they. Uh, sign up for your opt-in, whatever the case may be.

They sign up for a discovery call, whatever. It’s right. Then they’re in your audience, they know about you. They’re nurtured a little bit. They’re warmer, and they say, oh, I might, I’m gonna go follow on Instagram, or I’m gonna get these weekly emails and I’m gonna learn even more about [00:19:00] this. And eventually.

There as they’re being nurtured, it will lead to a sale. But driving traffic, you really wanna focus on both. You need to be going out, getting those growth opportunities. And if you are like, what are these growth opportunities? Let me know if you want a whole video on growth marketing and how you can find these opportunities, what those opportunities look like, things like that.

Going out and getting those growth opportunities, bringing these people into your audience, and then as you bring them into your audience, you’re nurturing them continuously. So you’ve got your consistency with your content, right? The content you’re putting out there. You wanna make sure you’re showing up consistently, that you’re consistently nurturing your people, but then also that you’re going out and bringing new people into your sphere over and over and over again.

Because if you’re not bringing new people in, you’re, you’re gonna not have that. You’re not gonna see that traction in that momentum. So both are important. You need both to drive traffic. You take those growth opportunities [00:20:00] and you send them to your landing page. You go out and you find podcast episodes, bundles to be part of, et cetera, et cetera, and you use those to drive people to that landing page you picked earlier.

Your nurture marketing. You wanna do the same thing. Share little tips that will drive traffic to your landing page and get more people on that landing page and on your email list. Right? That is the ultimate goal is growing that email list through all of these other ways that you can market your business, because your email list is the one thing that you actually own.

Okay. Um, we saw this with TikTok. Right now, we see this all the time. This isn’t anything new, right? With. You don’t own your Instagram following, you don’t. You don’t even own your YouTube following, right? That if you’re not hosting it, you don’t own it. So it is important that you are growing your email list that is the cornerstone or should be the cornerstone of your entire marketing plan.

Truly. Okay. If you have any questions, let me know in the comments and I will come back to answer them for you. I would love to [00:21:00] know where you are currently trying to drive traffic and you can drop that link. Go ahead and share it with all of us in the comments, and I will be back next Monday with another lunch and learn, like I said, 1:00 PM Eastern Time at 10:00 AM Pacific, and we will talk even more about how to simplify your marketing so that you can make a bigger impact in less time.

Thank you so much for joining me here today, friend. You can find this episode show notes as well as all the resources you need to simplify your marketing over@amandawarfield.com. If you liked what you heard here today, be sure to subscribe to the podcast so that you’ve never missed an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.

Ratings and reviews are the number one way that you can support a podcast and ensure that it sticks around for many more episodes to come. I’ll see you next time. Now, go out and uncomplicate your marketing and [00:22:00] business.

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