WEBVTT
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What are some of these people looking for right now?
00:00:06.959 --> 00:00:09.519
The people that I speak to in Hollywood?
00:00:09.759 --> 00:00:10.800
Yeah, just anywhere.
00:00:10.880 --> 00:00:13.279
I mean, what are they looking for as far as content goes?
00:00:13.439 --> 00:00:15.519
Because it's kind of seems interesting right now.
00:00:15.679 --> 00:00:17.280
You kind of go through these shifts.
00:00:17.519 --> 00:00:21.359
It's funny, I sat down and I started watching a new, I love Peter Berg.
00:00:21.679 --> 00:00:23.920
And so I'm watching a new Western that he's done.
00:00:24.000 --> 00:00:27.440
And, you know, you kind of have to go like, okay, what am I watching?
00:00:27.679 --> 00:00:28.239
Right.
00:00:28.559 --> 00:00:35.119
But we also, as consumers, we want to watch and consume as much as we can so that we understand what is being put out there.
00:00:35.280 --> 00:00:40.479
And so, you know, we kind of go through these shifts in in entertainment.
00:00:40.640 --> 00:00:46.079
And so, you know, here they're making period pieces, and this is a new Western, and it's done really well.
00:00:46.159 --> 00:00:49.039
And you can tell that there's just a ton of money that's behind it.
00:00:49.119 --> 00:00:55.200
And, you know, and then you go to the next thing over on the, you know, the next thing you could pick on would be a rom com or whatever it is.
00:00:55.359 --> 00:01:00.079
But it seems like the culture right now is asking for a certain level of content.
00:01:00.320 --> 00:01:03.119
Do you see that with the people in the studios that you're talking to?
00:01:03.280 --> 00:01:13.920
Are they looking for, are they looking for certain types of content, whether it's Westerns or faith or family, or what what is it that you see is happening in the world today with entertainment and media?
00:01:14.239 --> 00:01:18.159
Yeah, they say words like we want culturally relevant.
00:01:20.480 --> 00:01:25.040
It used to be that they wanted just kind of dark, dark things.
00:01:25.680 --> 00:01:29.840
And now they're saying we want things that are affirming, things that are inspirational.
00:01:30.000 --> 00:01:31.519
And they're not speaking faith.
00:01:31.599 --> 00:01:35.120
They're just they just want uplifting content now, which is great.
00:01:35.840 --> 00:01:44.959
Um, in case any of your listeners have these projects, you know, they're looking for procedurals that are not that are not legal.
00:01:45.200 --> 00:01:48.640
Like they they want procedurals, non-cop procedurals.
00:01:48.719 --> 00:01:50.000
I don't know what that looks like.
00:01:50.159 --> 00:01:51.680
I have yet to find that.
00:01:51.840 --> 00:01:54.159
They want the next Friday Night Lights.
00:01:55.359 --> 00:02:02.959
These are, you know, examples that they give me of things are looking for the next Virgin River, the next, oh, I don't watch it on Netflix.
00:02:03.280 --> 00:02:06.079
Super popular with young, there's young kids as the cast.
00:02:06.239 --> 00:02:07.599
Why am I blanking?
00:02:07.920 --> 00:02:08.400
You forgot.
00:02:08.639 --> 00:02:09.360
Stranger things.
00:02:09.759 --> 00:02:10.560
Stranger things.
00:02:11.039 --> 00:02:11.199
Okay.
00:02:11.280 --> 00:02:11.520
I know.
00:02:11.680 --> 00:02:13.199
I'm like, what ones do we not watch?
00:02:13.360 --> 00:02:13.840
Okay, okay.
00:02:14.960 --> 00:02:15.280
Yeah.
00:02:15.439 --> 00:02:15.599
Yeah.
00:02:15.759 --> 00:02:18.000
So they they want what worked.
00:02:19.039 --> 00:02:29.840
They're not super keen on outside of the box things unless like the procedural that is outside of the box in their mind is they'll have that be talent-driven, right?
00:02:29.919 --> 00:02:31.360
But not legal, not cops.
00:02:31.439 --> 00:02:32.960
So what does that procedural look like?
00:02:33.120 --> 00:02:33.680
I don't know.
00:02:33.919 --> 00:02:36.560
But that's kind of what I think.
00:02:36.719 --> 00:02:37.039
Period.
00:02:37.280 --> 00:02:46.560
I've always get no period piece, no period piece, because we could and then like they make them every every time you turn on the TV, there's a new historical.
00:02:46.960 --> 00:02:53.599
So I have not unlocked that that mystery yet because I've been told that for you know 10 years.
00:02:53.840 --> 00:02:54.879
Right, right, right.
00:02:55.120 --> 00:03:00.639
I even books, it's like just period pieces is out, and I just so disagree with that.
00:03:00.879 --> 00:03:07.439
And I have period pieces on my slate, and I'm just waiting for the day where we can get those done.
00:03:07.599 --> 00:03:10.800
I don't know, I'll think of others as they come, but those are the main things.
00:03:10.879 --> 00:03:13.439
If you think about you know, Friday Night Lights is a family.
00:03:13.919 --> 00:03:17.840
I get a lot of we want what middle America would like.
00:03:18.560 --> 00:03:28.080
And I love that because that generally means some sort of family drama that doesn't have to be faith per se, but it can just be a really good drama.
00:03:28.159 --> 00:03:31.759
And what I'm working on is Saltwater Cowboys.
00:03:31.840 --> 00:03:43.120
I just optioned this book series that ticks off the boxes of Virgin River and Procedural, but it's not like a procedural on television.
00:03:43.280 --> 00:03:47.120
It's written by Christy Barrett, the author, I should say, optioned the book series.
00:03:47.199 --> 00:03:48.800
I don't have a script yet.
00:03:49.280 --> 00:03:51.520
And apparently this was a real thing.
00:03:51.680 --> 00:04:10.560
At the turn of the century, there are there were saltwater cowboys who rounded up wild horses on the beaches of South Carolina and kind of put them at a preservation and and preserved them and protected them as well as the small community so wild horses weren't trapped in through.
00:04:10.719 --> 00:04:11.039
Okay.
00:04:11.840 --> 00:04:20.560
So this author, Christy, wrote a series of modern day, because there are still today Saltwater Cowboys, which I had no idea.
00:04:20.879 --> 00:04:22.720
So it's a true story, yeah.
00:04:22.959 --> 00:04:26.959
And it's romance, it's mystery, it's beautiful.
00:04:27.120 --> 00:04:28.560
I mean, small town on a beach.
00:04:28.639 --> 00:04:28.879
Come on.
00:04:28.959 --> 00:04:30.720
So it's like Virgil River-esque.
00:04:30.879 --> 00:04:35.439
So that I just optioned that TV, that book series in December.
00:04:35.519 --> 00:04:37.839
And Christy has sold over five million books.
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Like the IP.
00:04:38.879 --> 00:04:41.279
I could not have, I couldn't believe it was available.
00:04:41.600 --> 00:04:44.639
I really thought I was my ask, I would be shut down.
00:04:44.800 --> 00:04:45.759
And I got it.
00:04:46.000 --> 00:04:48.639
So that's what I'm super excited about right now.
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I love that.
00:04:50.319 --> 00:04:52.720
Well, and that's such a great, I love okay.
00:04:52.800 --> 00:05:02.959
We're gonna lean into that because people are listening, and you know, they're they're first of all, you are now an executive producer, you're a showrunner, you're uh, and that's a big deal.
00:05:03.199 --> 00:05:14.319
People don't understand um those titles, but in the industry they're very important and they give credibility to setting the stage for the next piece of content that you're gonna be able to create, right?
00:05:14.560 --> 00:05:39.439
So, as somebody's listening right now, what would you tell someone that has an aspiration to have a television series or to write a book or they that exactly what you've just optioned, you know, uh what would you tell them, give them a couple steps that they would go through to encourage them and how they would work towards getting a series made with with a series like that?
00:05:39.680 --> 00:05:44.079
So I think networking is very important.
00:05:44.240 --> 00:05:49.199
I used to go to writers' conferences um at least three or four a year.
00:05:49.360 --> 00:05:50.800
I know that can be spendy.
00:05:50.879 --> 00:05:54.800
I would try to go to local ones and just build your network.
00:05:54.959 --> 00:05:59.360
Now I I think this can this is meant to be encouraging.
00:05:59.439 --> 00:06:01.439
It can sound discouraging, but it works.
00:06:01.600 --> 00:06:18.399
Um my my process for having such a great network of um executives that I have an open door to, I can pitch things to, was I I would never make a cold call um or anything like that.
00:06:18.560 --> 00:06:32.720
But what I do and have done probably for six or seven years is I will email an introduction, um, ask if I can go over their mandates, you know, just super brief.
00:06:32.879 --> 00:06:34.160
I don't pitch them anything.
00:06:34.240 --> 00:06:35.680
It's so inappropriate, right?
00:06:35.759 --> 00:06:40.319
So do things with a sense of etiquette and respect.
00:06:40.480 --> 00:06:42.639
But so I I wish I had an example.
00:06:42.720 --> 00:06:53.439
Um, I'll I'll email someone, a develop director of development at a production company or a studio or a pod company, and just say, hey, here here I am.
00:06:53.519 --> 00:06:57.360
I would love to chat with you if you have time in the next couple of weeks.
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Uh I would love to learn what your mandates are.
00:06:59.759 --> 00:07:02.879
This is what I've done, and leave it in their hands.
00:07:03.360 --> 00:07:09.439
I can email 35 people and and get a response from three.
00:07:09.600 --> 00:07:11.759
Like the percentage is like one percent.
00:07:12.160 --> 00:07:12.319
Right.
00:07:13.759 --> 00:07:16.800
That one per I have over a hundred contacts now.
00:07:16.879 --> 00:07:18.959
I mean, that's how many people I've had to email over the years.
00:07:19.199 --> 00:07:25.360
Well but have opened doors of um people that I normally would never have access to.
00:07:25.600 --> 00:07:33.519
And so you get on a call or a Zoom with them and you have that face-to-face, and you're respectful and you don't push anything.
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That's how I have made my connections.
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And it it sounds discouraging, like that one percent, but it it's so fruitful.
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And I have I've sold shows that way, just by these connections.
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So that's kind of what I would encourage people to do is just don't give up when you're ignored 30 times because it's that 31st person who might engage and and they love they love relationship.
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They don't want I know for me on LinkedIn if I make a connection with someone five seconds later, I have pitches and links and everything.
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And I it's so I don't know.
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It it's not like how dare you, it's not like that at all.
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It's just like, look, I don't even know you.
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Let's how about just say hi, introduce yourself.
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The people who say hi and thank you for connecting.
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I always I respond, I'm like, thank you for connecting.
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And that's that, right?
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It's just but but I will never open a link.
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It's just a shame that people are so forceful out there because you approach executives in LA that way, and I can't imagine anyone responding to you.
00:08:44.080 --> 00:08:45.519
So just be polite.
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Um, I've been told many times that I am pleasantly persistent, and it's always said with like a, I just know if you're annoying me or not yet.
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And I love it.
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And then I'm like, yeah, I know, I know I am.
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And you smile at them.
00:09:01.600 --> 00:09:05.840
But what I love what you're saying here is that it is really about building relationships.
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There is a relationship basis.
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You know, I used to tell this with mentoring the girls and working with different ones, I would always say, you know, build your relationship first.
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That is always what's going to continue to grow and shine through.
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And I think that's really valuable information.
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So growing your relationship, you know, looking at what are the mandates and then how can these people who are desiring to create something write something, or maybe they've already done that, maybe they've already created the IP.
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But just trying to, you know, step into it, build the relationship, and see how they can then cultivate that in a way that might be actually probably fruitful for both of them, you know, for the person who on both sides of it, you know.
00:00:04.719 --> 00:00:06.719
What are some of these people looking for right now?
00:00:06.959 --> 00:00:09.519
The people that I speak to in Hollywood?
00:00:09.759 --> 00:00:10.800
Yeah, just anywhere.
00:00:10.880 --> 00:00:13.279
I mean, what are they looking for as far as content goes?
00:00:13.439 --> 00:00:15.519
Because it's kind of seems interesting right now.
00:00:15.679 --> 00:00:17.280
You kind of go through these shifts.
00:00:17.519 --> 00:00:21.359
It's funny, I sat down and I started watching a new, I love Peter Berg.
00:00:21.679 --> 00:00:23.920
And so I'm watching a new Western that he's done.
00:00:24.000 --> 00:00:27.440
And, you know, you kind of have to go like, okay, what am I watching?
00:00:27.679 --> 00:00:28.239
Right.
00:00:28.559 --> 00:00:35.119
But we also, as consumers, we want to watch and consume as much as we can so that we understand what is being put out there.
00:00:35.280 --> 00:00:40.479
And so, you know, we kind of go through these shifts in in entertainment.
00:00:40.640 --> 00:00:46.079
And so, you know, here they're making period pieces, and this is a new Western, and it's done really well.
00:00:46.159 --> 00:00:49.039
And you can tell that there's just a ton of money that's behind it.
00:00:49.119 --> 00:00:55.200
And, you know, and then you go to the next thing over on the, you know, the next thing you could pick on would be a rom com or whatever it is.
00:00:55.359 --> 00:01:00.079
But it seems like the culture right now is asking for a certain level of content.
00:01:00.320 --> 00:01:03.119
Do you see that with the people in the studios that you're talking to?
00:01:03.280 --> 00:01:13.920
Are they looking for, are they looking for certain types of content, whether it's Westerns or faith or family, or what what is it that you see is happening in the world today with entertainment and media?
00:01:14.239 --> 00:01:18.159
Yeah, they say words like we want culturally relevant.
00:01:20.480 --> 00:01:25.040
It used to be that they wanted just kind of dark, dark things.
00:01:25.680 --> 00:01:29.840
And now they're saying we want things that are affirming, things that are inspirational.
00:01:30.000 --> 00:01:31.519
And they're not speaking faith.
00:01:31.599 --> 00:01:35.120
They're just they just want uplifting content now, which is great.
00:01:35.840 --> 00:01:44.959
Um, in case any of your listeners have these projects, you know, they're looking for procedurals that are not that are not legal.
00:01:45.200 --> 00:01:48.640
Like they they want procedurals, non-cop procedurals.
00:01:48.719 --> 00:01:50.000
I don't know what that looks like.
00:01:50.159 --> 00:01:51.680
I have yet to find that.
00:01:51.840 --> 00:01:54.159
They want the next Friday Night Lights.
00:01:55.359 --> 00:02:02.959
These are, you know, examples that they give me of things are looking for the next Virgin River, the next, oh, I don't watch it on Netflix.
00:02:03.280 --> 00:02:06.079
Super popular with young, there's young kids as the cast.
00:02:06.239 --> 00:02:07.599
Why am I blanking?
00:02:07.920 --> 00:02:08.400
You forgot.
00:02:08.639 --> 00:02:09.360
Stranger things.
00:02:09.759 --> 00:02:10.560
Stranger things.
00:02:11.039 --> 00:02:11.199
Okay.
00:02:11.280 --> 00:02:11.520
I know.
00:02:11.680 --> 00:02:13.199
I'm like, what ones do we not watch?
00:02:13.360 --> 00:02:13.840
Okay, okay.
00:02:14.960 --> 00:02:15.280
Yeah.
00:02:15.439 --> 00:02:15.599
Yeah.
00:02:15.759 --> 00:02:18.000
So they they want what worked.
00:02:19.039 --> 00:02:29.840
They're not super keen on outside of the box things unless like the procedural that is outside of the box in their mind is they'll have that be talent-driven, right?
00:02:29.919 --> 00:02:31.360
But not legal, not cops.
00:02:31.439 --> 00:02:32.960
So what does that procedural look like?
00:02:33.120 --> 00:02:33.680
I don't know.
00:02:33.919 --> 00:02:36.560
But that's kind of what I think.
00:02:36.719 --> 00:02:37.039
Period.
00:02:37.280 --> 00:02:46.560
I've always get no period piece, no period piece, because we could and then like they make them every every time you turn on the TV, there's a new historical.
00:02:46.960 --> 00:02:53.599
So I have not unlocked that that mystery yet because I've been told that for you know 10 years.
00:02:53.840 --> 00:02:54.879
Right, right, right.
00:02:55.120 --> 00:03:00.639
I even books, it's like just period pieces is out, and I just so disagree with that.
00:03:00.879 --> 00:03:07.439
And I have period pieces on my slate, and I'm just waiting for the day where we can get those done.
00:03:07.599 --> 00:03:10.800
I don't know, I'll think of others as they come, but those are the main things.
00:03:10.879 --> 00:03:13.439
If you think about you know, Friday Night Lights is a family.
00:03:13.919 --> 00:03:17.840
I get a lot of we want what middle America would like.
00:03:18.560 --> 00:03:28.080
And I love that because that generally means some sort of family drama that doesn't have to be faith per se, but it can just be a really good drama.
00:03:28.159 --> 00:03:31.759
And what I'm working on is Saltwater Cowboys.
00:03:31.840 --> 00:03:43.120
I just optioned this book series that ticks off the boxes of Virgin River and Procedural, but it's not like a procedural on television.
00:03:43.280 --> 00:03:47.120
It's written by Christy Barrett, the author, I should say, optioned the book series.
00:03:47.199 --> 00:03:48.800
I don't have a script yet.
00:03:49.280 --> 00:03:51.520
And apparently this was a real thing.
00:03:51.680 --> 00:04:10.560
At the turn of the century, there are there were saltwater cowboys who rounded up wild horses on the beaches of South Carolina and kind of put them at a preservation and and preserved them and protected them as well as the small community so wild horses weren't trapped in through.
00:04:10.719 --> 00:04:11.039
Okay.
00:04:11.840 --> 00:04:20.560
So this author, Christy, wrote a series of modern day, because there are still today Saltwater Cowboys, which I had no idea.
00:04:20.879 --> 00:04:22.720
So it's a true story, yeah.
00:04:22.959 --> 00:04:26.959
And it's romance, it's mystery, it's beautiful.
00:04:27.120 --> 00:04:28.560
I mean, small town on a beach.
00:04:28.639 --> 00:04:28.879
Come on.
00:04:28.959 --> 00:04:30.720
So it's like Virgil River-esque.
00:04:30.879 --> 00:04:35.439
So that I just optioned that TV, that book series in December.
00:04:35.519 --> 00:04:37.839
And Christy has sold over five million books.
00:04:37.920 --> 00:04:38.639
Like the IP.
00:04:38.879 --> 00:04:41.279
I could not have, I couldn't believe it was available.
00:04:41.600 --> 00:04:44.639
I really thought I was my ask, I would be shut down.
00:04:44.800 --> 00:04:45.759
And I got it.
00:04:46.000 --> 00:04:48.639
So that's what I'm super excited about right now.
00:04:49.040 --> 00:04:50.079
I love that.
00:04:50.319 --> 00:04:52.720
Well, and that's such a great, I love okay.
00:04:52.800 --> 00:05:02.959
We're gonna lean into that because people are listening, and you know, they're they're first of all, you are now an executive producer, you're a showrunner, you're uh, and that's a big deal.
00:05:03.199 --> 00:05:14.319
People don't understand um those titles, but in the industry they're very important and they give credibility to setting the stage for the next piece of content that you're gonna be able to create, right?
00:05:14.560 --> 00:05:39.439
So, as somebody's listening right now, what would you tell someone that has an aspiration to have a television series or to write a book or they that exactly what you've just optioned, you know, uh what would you tell them, give them a couple steps that they would go through to encourage them and how they would work towards getting a series made with with a series like that?
00:05:39.680 --> 00:05:44.079
So I think networking is very important.
00:05:44.240 --> 00:05:49.199
I used to go to writers' conferences um at least three or four a year.
00:05:49.360 --> 00:05:50.800
I know that can be spendy.
00:05:50.879 --> 00:05:54.800
I would try to go to local ones and just build your network.
00:05:54.959 --> 00:05:59.360
Now I I think this can this is meant to be encouraging.
00:05:59.439 --> 00:06:01.439
It can sound discouraging, but it works.
00:06:01.600 --> 00:06:18.399
Um my my process for having such a great network of um executives that I have an open door to, I can pitch things to, was I I would never make a cold call um or anything like that.
00:06:18.560 --> 00:06:32.720
But what I do and have done probably for six or seven years is I will email an introduction, um, ask if I can go over their mandates, you know, just super brief.
00:06:32.879 --> 00:06:34.160
I don't pitch them anything.
00:06:34.240 --> 00:06:35.680
It's so inappropriate, right?
00:06:35.759 --> 00:06:40.319
So do things with a sense of etiquette and respect.
00:06:40.480 --> 00:06:42.639
But so I I wish I had an example.
00:06:42.720 --> 00:06:53.439
Um, I'll I'll email someone, a develop director of development at a production company or a studio or a pod company, and just say, hey, here here I am.
00:06:53.519 --> 00:06:57.360
I would love to chat with you if you have time in the next couple of weeks.
00:06:57.519 --> 00:06:59.600
Uh I would love to learn what your mandates are.
00:06:59.759 --> 00:07:02.879
This is what I've done, and leave it in their hands.
00:07:03.360 --> 00:07:09.439
I can email 35 people and and get a response from three.
00:07:09.600 --> 00:07:11.759
Like the percentage is like one percent.
00:07:12.160 --> 00:07:12.319
Right.
00:07:13.759 --> 00:07:16.800
That one per I have over a hundred contacts now.
00:07:16.879 --> 00:07:18.959
I mean, that's how many people I've had to email over the years.
00:07:19.199 --> 00:07:25.360
Well but have opened doors of um people that I normally would never have access to.
00:07:25.600 --> 00:07:33.519
And so you get on a call or a Zoom with them and you have that face-to-face, and you're respectful and you don't push anything.
00:07:33.680 --> 00:07:35.759
That's how I have made my connections.
00:07:36.000 --> 00:07:41.519
And it it sounds discouraging, like that one percent, but it it's so fruitful.
00:07:41.839 --> 00:07:45.680
And I have I've sold shows that way, just by these connections.
00:07:45.920 --> 00:08:02.639
So that's kind of what I would encourage people to do is just don't give up when you're ignored 30 times because it's that 31st person who might engage and and they love they love relationship.
00:08:02.800 --> 00:08:11.519
They don't want I know for me on LinkedIn if I make a connection with someone five seconds later, I have pitches and links and everything.
00:08:11.600 --> 00:08:14.399
And I it's so I don't know.
00:08:14.480 --> 00:08:17.040
It it's not like how dare you, it's not like that at all.
00:08:17.120 --> 00:08:19.199
It's just like, look, I don't even know you.
00:08:19.439 --> 00:08:22.560
Let's how about just say hi, introduce yourself.
00:08:22.720 --> 00:08:25.759
The people who say hi and thank you for connecting.
00:08:25.920 --> 00:08:28.720
I always I respond, I'm like, thank you for connecting.
00:08:28.959 --> 00:08:29.920
And that's that, right?
00:08:30.000 --> 00:08:33.840
It's just but but I will never open a link.
00:08:34.000 --> 00:08:43.919
It's just a shame that people are so forceful out there because you approach executives in LA that way, and I can't imagine anyone responding to you.
00:08:44.080 --> 00:08:45.519
So just be polite.
00:08:45.759 --> 00:08:55.840
Um, I've been told many times that I am pleasantly persistent, and it's always said with like a, I just know if you're annoying me or not yet.
00:08:55.919 --> 00:08:56.639
And I love it.
00:08:56.720 --> 00:08:59.039
And then I'm like, yeah, I know, I know I am.
00:09:00.080 --> 00:09:01.440
And you smile at them.
00:09:01.600 --> 00:09:05.840
But what I love what you're saying here is that it is really about building relationships.
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There is a relationship basis.
00:09:07.919 --> 00:09:16.000
You know, I used to tell this with mentoring the girls and working with different ones, I would always say, you know, build your relationship first.
00:09:16.320 --> 00:09:20.559
That is always what's going to continue to grow and shine through.
00:09:20.879 --> 00:09:24.000
And I think that's really valuable information.
00:09:24.159 --> 00:09:36.080
So growing your relationship, you know, looking at what are the mandates and then how can these people who are desiring to create something write something, or maybe they've already done that, maybe they've already created the IP.
00:09:36.320 --> 00:09:50.559
But just trying to, you know, step into it, build the relationship, and see how they can then cultivate that in a way that might be actually probably fruitful for both of them, you know, for the person who on both sides of it, you know.
