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How do you build a personal brand without quitting your day job? In this episode, former SWAT hostage negotiator Ryan Dunlap and sitting HR Vice President Njsane Courtney reveal how they each built massive, trusted personal brands while holding full-time careers.
Ryan shares the real story behind his viral balloon video — a TikTok post with zero followers that hit 100,000+ views overnight — and the personal branding strategy he used to scale it into a following of nearly a million, without chasing trends or dancing videos. Njsane opens up about building "My Friend in HR" into a top industry podcast while still climbing the corporate ladder, proving you don't have to choose between a stable career and a public personal brand.
Connect with Ryan Dunlap
Connect with Njsane Courtney
Connect with Kwame:
Follow Kwame Christian on LinkedIn
negotiateanything.com
@kwamenegotiates across all social platforms
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