# Peter Cohan
Top podcast episodes
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Peter S. Cohan is an American businessman and author.
== Journalism ==
Cohan writes the Start-up Economy column for Forbes magazine, ' and 'The Hungry Start-up column for Inc magazine, Wall and Main, his Worcester Telegram & Gazette column, helped its Business Matters section win the 2012 New England Newspaper and Press Association award for the best Business page for papers over 30k circulation]. He is a member of the Wharton Blog Network, which received the Gold Award in the 2013 Council for Advancement and Support of Education (CASE) District II Accolades Awards program.
Bizcast: Peter Cohan on his book, “Suspending Disbelief”, in conversation with Subhanjan Sarkar
Peter Cohan is the founder and principal of The Second Derivative and the author of the Great Demo! and Doing Discovery methodologies, focused on helping software organisations improve their presales, sales and marketing results – primarily through improving organisations’ demonstrations and discov…
Great Demo! Great Collaboration: Aligning Presales and Sales for Impact
❓ Have you ever seen (or delivered) a bad demo? In this episode Peter Cohan, renowned author of Great Demo! and Doing Discovery, shares decades of hard-earned wisdom on how to transform demos, discovery, and presales/sales conversations into powerful tools for winning business.
Here’s what you’ll …
From Startup to Scale-Up: The 4 Stages Every Leader Must Navigate
In this episode of Leading the ScaleUp, I’m joined by Peter Cohan - author of Scaling Your Startup, lecturer at Babson College, and advisor to hundreds of early-stage and high-growth companies.
Together, we dive into the four essential stages of scaling and why skipping just one of them can derail…
The “Cognitive Hunger” That Shapes Successful CEOs with Peter Cohan
In these ‘SHORTS’ episodes of my podcast, I select my favourite moments from previous episodes. This one comes from episode 183, with Peter Cohan, author of Scaling Your Startup, lecturer at Babson College and advisor to hundreds of early-stage and high-growth companies.
Only 0.4% of all founde…
Flipping the Demo: The Results-First Blueprint for Winning Life Sciences Buyers
In the world of life sciences, we often fall into the trap of the "Harbor Tour"—dragging our prospects through every single feature, button, and technical spec of our software or service. But as our guest today discovered when the "scales fell from his eyes" as a buyer: your prospects don't want to…
In the Spotlight - 8 - Peter Cohan
Join us for a masterclass in modern sales methodology in this pivotal episode of our "In the Spotlight" series, featuring Peter Cohan - founder of Second Derivative and architect of contemporary discovery practices.In this deep-dive conversation, the creator of The Great Demo methodology reveals gr…
Eps 23: Suspending Disbelief with Peter Cohan
In this episode, Sameer and Ryan sit down with legendary presales leader Peter Cohan, who joins as the first-ever returning guest on the podcast.Peter shares insights from his brand new book, Suspending Disbelief, and dives into what it really takes to connect with prospects, build trust, and shape…
Eps 5: Godfather of Presales: Peter Cohan's Discovery
On this episode, Sameer and Ryan have a special guest, Peter Cohan, joining them to talk through various topics from the history of Sales Engineering to how to improve your craft.
Peter is the visionary behind the acclaimed books "Great Demo!" and "Doing Discovery." His groundbreaking methods hav…
Why Great Software Demos Win Customers: Discovery, Buyer Enablement & Sales Psychology | Peter Cohan | 120
Why do buyers lose interest during software demos?
Peter Cohan—founder of Great Demo! and bestselling author—shares the proven strategies behind effective software demonstrations that help businesses build trust, shorten buying cycles, and improve conversion rates.
Peter explains why discovery sh…
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