# Paul Kiesche

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#110 - Business Growth Via Niches with Paul Kiesche

In this episode of the Morning Upgrade podcast I talk with Paul Kiesche about his morning routine, niche audiences, using meditation, improving your happiness and much more.  Take the ideas from this show and put them to work. Grateful Go-Getters is my daily accountability community...post what you…

How to Attract and Retain Top Talent - Paul Kiesche

We interview Paul Kiesche of Aviate Creative this week – a deep resource that focuses exclusively on helping manufacturing and tech companies attract and keep great employees. What do you have to change about your company to do this?  Do you need boatloads of money – like a software tech firm –…

What "Brand" Means and Why it Matters for Manufacturers w/ Paul Kiesche

What does the word "brand" mean to you as a manufacturing leader? A logo and a tagline? A color palette and collection of images or graphics you use on your website, in your sales decks and at your trade show booth? Or is brand something more than that? And as a B2B manufacturer, why does all of …

"The Manufacturing Jobs Survey" and the study of "Recruitment Methods Used By Manufacturers," with Paul Kiesche of Aviate Creative

Paul Kiesche, president of manufacturing branding and creative agency Aviate Creative, discusses the findings of recent research conducted around the state of employment in manufacturing.

Episode 30: Engineering Your Manufacturing Website for Your Buyer (Guest: Paul Kiesche)

Want your manufacturing website to be a powerful asset for your business? If so, join us for this MFG eCommerce Success show where Paul Kiesche, President and Creative Director of Aviate Creative will share strategies they use that help manufacturers build a website that is useful and attractive t…

What Branding Can Do for Manufacturers w/ Paul Kiesche

This week, we’re talking all things branding and rebranding. What makes it important for industrial companies? How should marketers start thinking about it? And what does the future of branding in the industrial space look like? Here to help us map out the territory is a special guest, Paul Kiesche…

When Good Designs Drives Bigger Deals

Industrial brands often treat design as an afterthought, then wonder why prospects hesitate. In this episode, Solspace founder Mitchell Kimbrough sits down with Paul Kiesche, President of Aviate Creative, to break down branding for manufacturers and tech firms. Paul explains: Why branding is far …

Trust at a Glance: The ROI of a Strong Visual Identity feat. Paul Kiesche

Branding expert Paul Kiesche of Aviate Creative joins Stephanie to discuss the key components of impactful B2B branding and how it affects your customers, employees, and industry peers. Follow Paul Kiesche on LinkedIn: https://www.linkedin.com/in/paulkiesche/ Learn more about Aviate Creative: aviat…

Paul Kiesche: Build a Manufacturer Brand That Boosts Sales and Hiring

In this episode, we speak with Paul Kiesche from Aviate Creative about real world lessons on branding, AI, and resilience. Specifically, how a focused manufacturer brand boosts sales and hiring, how to show up in Google and ChatGPT, and why AI is a tool not a replacement. He also covers losing six …

How Your Visual Brand Affects Your Sales and Recruitment Efforts

When was the last time your updated your visual brand? An outdated visual identity could be costing you more than you realize. From lost sales opportunities to recruiting challenges and diminished credibility, visual branding isn’t just about looking polished; it’s a strategic tool for building tru…