She Deleted 19,000 Email Subscribers And Turned Deliverability Around
Email isn't dead. It's just being treated like a newsletter, and that's why so many of them get ignored. Laryssa Wirstiuk runs a boutique email and SMS agency and joins Matt Edmundson to explain what actually works in Klaviyo right now.
Summary
Laryssa Wirstiuk, founder of the Klaviyo-focused reten…
Jesus Moves Toward the People Everyone Avoids
When You Feel Like You Don't Belong
Ever walked into a room where everyone else seems to fit, and you're the one on the edge?
What this talk is about
Most of us have felt like an outsider at some point. The party where you got left standing on the edge, the new job, the group where everyone else se…
How to Get AI to Recommend Your Brand Instead of Your Competitors
When someone asks ChatGPT for the best hiking boots, it names brands 97% of the time. Is yours one of them? That question sits at the heart of this episode, the second time the eCommerce Podcast has hosted two guests at once.
Matt Edmundson talks with Dave McAnally and Alan Osetek, two search veter…
How to Sell on TikTok Shop With AI
How do the best brands actually win on TikTok Shop, and where does AI genuinely earn its keep in the process?
Summary
Matt Edmundson talks with Sohun Sanka, founder of Clankers and former head of growth at the TikTok Shop outreach tools Euka and Reacher. Having audited more than 2,000 affiliate pro…
When You Think God Can't Forgive You
Dan Orange takes us to one of the most human moments in John's Gospel, the woman dragged in front of Jesus after being caught in adultery, with a crowd already holding their stones. It is a story about shame, about being exposed at your worst, and about what happens when the one person with every r…
He Fed 500,000 Emails Into an AI Copy of Himself
Drew Morgans spent 15 years and around $50,000 building an AI trained on his own work, and it now helps run his Amazon agency.
Summary
Drew Morgans, founder of the Amazon and marketplace agency Marknology, returns to the eCommerce Podcast for a conversation that is all about AI in the real world ra…
Are You Running Ads to Products People Can't Buy?
Ecommerce Merchandising, and How to Stop Advertising Sold-Out Stock
Most stores are quietly leaking sales, and ad spend, to products customers literally cannot buy. In this episode Matt Edmundson talks merchandising with Leon Bart-Williams, co-founder and CEO of Akikumo, a merchandising-intelligenc…
No Person Will Ever Complete You
Ever felt like life doesn't really start until you've found the one, or that a wedding ring would finally fix the loneliness? This one is about that.
About this episode
We are continuing the Jesus the Revolutionary series, and this week Dave Connolly looks at what Jesus actually says about marriage…
How to Actually Use AI in Your eCommerce Business
AI will not run your ecommerce store on autopilot. Cyril Golub joins Matt Edmundson to explain how to actually put it to work, as a supervised assistant you give a clear goal, not a magician you hand the keys to. It is a practical, often funny conversation about where AI genuinely helps online sell…
When Money Becomes Your God
There's probably one thing you couldn't imagine letting go of. This conversation is about what that grip does to us.
About this episode
Mike Harris looks at the rich young ruler, the man who had kept all the rules and still walked away from Jesus sad because he couldn't let go of his money.
It's an…
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