# Liat Karpel Gurwicz

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Creating a Cross-Sell Marketing Strategy to Drive eCommerce Sales - with Liat Karpel Gurwicz

Marketing Strategies Revealed in this Episode: What is cross selling and why is it essential when looking to increase the Average Order Value from each customer What are basic tactics to cross promote and sell additional products and services How does a business know when to draw the line when…

#09 Liat Karpel Gurwicz | Head of eCommerce Marketing @ Wix

In this episode, Liat Karpel Gurwicz delivers some high-level strategies for making the most of product marketing, utilizing the knowledge she’s gained through 15 years in tech. As the head of ecommerce marketing for Wix, Gurwicz offers a specific look at an industry segment experiencing hypergrowt…

Liat Karpel Gurwicz from Wix is In the Ring with SUMO Heavy

Today on the show we have Liat Karpel Gurwicz from Wix. Liat leads growth and strategic marketing for the Wix eCommerce platform which powers more than 700,000 online stores worldwide. In 2020, Wix sellers surpassed $5.4 billion in online transactions with 140% year of the growth in sales transact…

Introducing Wix Music

SF MusicTech Summit XVII on November 10, 2015 Hotel Kabuki, San Francisco, CA www.sfmusictech.com PANEL TOPIC: Introducing Wix.com/Music SPEAKERS: Liat Karpel Gurwicz Wix.com, Head of Strategic Marketing www.wix.com Nick Noon & Amy Heidemann of Karmin Music, Inc. https://www.youtube.com/user/k…

Wix: Providing Businesses with the Professional Tools & Services They Need to Thrive Online - from search to checkout (Liat Karpel Gurwicz, Head of eCommerce Marketing)

Wix: Providing Businesses with the Professional Tools & Services They Need to Thrive Online - from search to checkout (Liat Karpel Gurwicz, Head of eCommerce Marketing) In this episode, I speak to Liat Karpel Gurwicz, Head of eCommerce Marketing at Wix. Wix is a NASDAQ-listed company and one of t…

Increasing your sales by 71% by understanding consumer behaviors with WIX

Understanding consumer behaviour can help us to make smart decisions to increase our sales. In this episode, I'm joined by Liat Karpel Gurwicz from WIX.com and we talk all about understanding the stats around consumer behaviour. Stay tuned as Liat shares some incredible tips, one of which may help …

How DeviantArt Turned a 26-Year-Old Community Into a £23m Marketplace

Liat Karpel Gurwicz is the Chief Revenue Officer at DeviantArt. A digital art marketplace and community. Founded in 2000 they pivoted completely to the marketplace model in 2023, and in 2025 had over 265,000 buyers spending £23million via their platform.  In this episode, Liat shares how DeviantAr…