Connecting the Funnel with AMC
Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards.
In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budge…
AMC, Audiences, and Analytics with Destaney Wishon
In this special episode, recorded live at Amazon Live’s NYC studios, Joe Shelerud sits down with Destaney Wishon of BTR Media to explore:
The rapid evolution of the Amazon Ads ecosystem
How AMC unlocks new insights like path to purchase and ad type overlap
Why audience targeting + analytics are re…
Unlocking Amazon Ads’ Creative Studio: AI-Powered Ad Creation
Episode 170 of The Ad Project was recorded at Amazon Live Studios in New York City, where Joe Shelerud sat down with Destaney Wishon (BTR Media) and Jennyfer Guone (Amazon Ads) to discuss the launch of Creative Studio, announced at Amazon Accelerate.
What you’ll learn in this episode:
How Creative…
Part 1: AI and the Future of Online Shopping
In this episode of The Ad Project, Joe Shelerud talks with Ad Advance Developer Roger Branham about how AI is disrupting eCommerce.
They explore:
ChatGPT’s new instant checkout and what it means for sellers
How the OpenAI x Stripe commerce protocol could reshape online transactions
Why Walmart mig…
Part 2: AI Advertising Revolution: How ChatGPT Could Redefine Retail Media
In Episode 173 of The Ad Project, Joe Shelerud continues the AI conversation with Ad Advance Software Engineer Roger Branham — expanding on how OpenAI’s Agentic Commerce Protocol could transform not just shopping, but advertising itself.
They unpack:
How ChatGPT and Gemini could evolve into major …
Inside Amazon Ads unBoxed: AI-Driven DSP, AMC, and the Future of Retail Media
Recorded live at Amazon Ads unBoxed, Joe Shelerud talks with Meredith Goldman, Director of Media Enablement at Amazon Ads, about the newest innovations across DSP, AMC, AI-driven creative, and audience expansion.
They explore how Creative Agent and Ads Agent are lowering barriers for advertisers, h…
Building Culture That Actually Works: Agency Growth, Acquisitions & What's Next
Joe Shelerud is joined by Mark Power, co-founder and Chief Engagement Officer at Podean — the global commerce agency that recently acquired Ad Advance — for a candid conversation about building agencies from the ground up and why culture is the most underrated competitive advantage.
Key Takeaways:
…
The AI Arms Race: Real Tools, Real Use Cases & What's Actually Working Right Now
Joe Shelerud, CEO of Ad Advance, sits down with Ryan Craver, Chief Strategy Officer of Podean, for a candid, fast-moving conversation on what's actually happening in AI right now — and what it means for agencies and marketers.
Key Takeaways:
The pace is the story. From ChatGPT's launch in November…
How to Achieve High Lifetime Value? (Classic)
Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase…
Expanding the Map: Amerge Joins the Podean Family
Joe Shelerud welcomes Will Fisher, CCO and co-founder of Amerge, fresh off the announcement that Amerge is joining Podean, the same group that acquired Ad Advance just weeks earlier. In this episode, Joe and Will pull back the curtain on what it really takes to build a world-class Amazon agency, an…
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