S4 Ep64: Marketing Made Simple with Dr. JJ Peterson
Dr. JJ Peterson shares how narrative theory transforms marketing by positioning the customer—not the brand—as the hero. Co-author of Marketing Made Simple alongside Donald Miller, he breaks down the powerful “one-liner” framework (problem, solution, result) to clarify your message fast.
Kary and…
The Golden Thread: Why Unreasonable Hospitality Needs a Story First with Sonya & Julie
Why your coworking space needs a Story before it can practise hospitality"Marketing makes these promises and service delivers that. So for us, StoryBrand and unreasonable hospitality, you know, really work together kind of hand in glove. And StoryBrand is, you know, really about thinking about how …
Communication and Collaboration for the New Rhythm of Work
In Season 10, Episode 5 of Design Nerds Anonymous, host Amanda Schneider turns to two of the most pressing realities of modern work: communication and collaboration. She’s joined by Dr. JJ Peterson, former head of StoryBrand and a leading voice in modern messaging, and Gideon Spitzer-Williams, who …
Maybe You Don’t Need More Discipline
What if the problem isn’t discipline — but understanding how your brain actually works?
In this conversation, Dr. JJ Peterson sits down with licensed therapist and co-host of the Something Shiny ADHD Podcast, Isabelle Richards, to explore how ADHD, neurodivergence, and what Isabelle calls being “n…
Telling Stories That Convert: How to Increase Your Leads and Sales
Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.Guest: Dr. JJ Peterson | Show Notes: soc…
Using Story the Right Way: Theory and Practice for Marketers
Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.Guest: JJ Peterson | Show Notes: socialmediaexaminer.com/567Review our show on Apple Podca…
They Come for the Promise. They Stay for the Hospitality. with Dr. JJ Peterson
"They come for the promise. They stay for the hospitality."— Dr. JJ Peterson
Episode Summary
JJ Peterson has spent eleven years inside the StoryBrand universe. He co-authored Marketing Made Simple with Donald Miller. He helped Will Guidara write the certification for Unreasonable Hospitality. He ho…
$10k Months as an Editor? The Exact Homepage Structure I Used to Hit This Major Revenue Goal
Your website is losing you clients before they even scroll down.
If your editing or coaching website leads with your credentials, your degree, your publications—you're doing it backwards. And it's probably costing you inquiries you don't even know you're missing.
In this episode, I'm breaking down …
Why Employees Disengage and How Leaders Reconnect Them [RR 1103]
![Why Employees Disengage and How Leaders Reconnect Them [RR 1103]](https://cdn-images-3.listennotes.com/podcasts/remarkable-results/why-employees-disengage-and-1shrBqGQ3TU-uITOzGr81lj.300x300.jpg)
Thanks to our Partners, NAPA Auto Care and NAPA TRACS
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Why are so many employees disengaged at work, and what can leaders do about it?
Dr. JJ Peterson explores how business leaders can cure employee disengagement by applying the StoryBrand framework to their management sty…
The Power of Story: Marketing, Business, and Life with JJ Peterson
In this dynamic episode, JJ Peterson, the Chief of Teaching and Facilitation at StoryBrand, joins Daniel Bussius and Peter Daly-Dickson to share his journey from youth pastor to marketing expert, improvisational comedian, and communication strategist. JJ reveals how he transitioned from nonprofit w…
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