Defining the Narrative with AI
This installment of The Axis Effect features Jennifer Bourn, Chief Marketing Officer at Motivation AI.
Utilizing AI in an innovative way that few companies do, Motivations AI offers a narrative-based personality assessment to users. But what makes Motivations AI so special is their ability to perso…
66. Habit of the Week: Review Your Onboarding Procedures
Review your onboarding procedures to create a smoother, more professional start for every new client.
What You’ll Learn:
Why a consistent onboarding system builds client trust and improves project flow.
How to audit and streamline your emails, roadmap, and communication touchpoints.
Tools and stra…
Top 10 Lessons from 300 Episodes (Plus the Future of this Show)
It's episode 300! I thought I'd wax poetic on the top 10 things I've learned from both running this show, and the guests I've had on. After that, I talk a little bit about what's in store for How I Built It, and where I'd like it to go in the future. Plus, in the PRO show, I talk about what life wi…
REAIR: Building a Cohort-Based Course with Jennifer Bourn
With the Podcast Liftoff Playbook out, and Jennifer Bourn’s Profitable Project Plan is open for enrollment right now, I thought it would be a great time to re-air her interview where she talks about running a cohort-based course, and how she built the PPP. I listened to it again as I was looking fo…
Finding and Converting Leads with Good Content with Anna Tutckaia
Grow your audience. Get leads. Sell your thing. Make money. This seems to be the formula for creators…but these are just nebulous ideas. How do we actually implement them? That’s what today’s guest, Anna Tutckaia, is here to talk about. She’s the Head of Marketing at ManyChat, and she’ll tell us al…
Live Coaching: Launching a Course & Growing a Podcast with Alastair McDermott
Today's Episode is a little bit different. See, my friend Alastair McDermott has a couple of problems he'd like to solve: launching and promoting an online course, and growing his podcast. I believe these 2 things go hand-in-hand. A podcast is a great way to establish trust and expertise, which in-…
Building and Evolving Profitable Project Plan with Jennifer Bourn
Jennifer Bourn has been successfully running Profitable Project Plan, her training program for freelancers and small business owners, for several years. But it wasn't something that instantly made her a ton or money, and it's evolved over time. We're getting back to basics here in 2021, so Jennifer…
John Doherty and Credo
John Doherty is the founder of Credo. I met John at CaboPress, an incredible business mastermind week, and we got to talking about the marketing and SEO side of things. Know I don’t know much about that, but Credo is definitely something that can help me in a unique way. In this episode we talk all…
Designing the Profitable Project Plan with Jennifer Bourn
Jennifer Bourn is the founder of Bourn Creative and creator of the Profitable Project Plan. She's also a freelancer who’s doing it right. She has worked out the perfect system to get and manage client projects; in this episode we're going to talk all about how she built it.
Show Notes
Jennifer Bo…
I Had No Idea Business Would Demand This Much Writing (No One Warns You), An interview with Jennifer Bourn of Bourn Creative.
Eric sits down with Jennifer Bourn, graphic designer, business coach, and CMO of Motivation Code, and a marketing team of one herself, for a wide-ranging conversation about what's really working (and what isn't) in marketing right now. Jen gets real about the growing fatigue around social media, wh…
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