The Secrets Behind a High-Converting Website with Jen Olmstead
This week, Play It Brave welcomes back Jen Olmstead, the co-founder and lead designer of Tonic Site Shop. Jen shares her insights on the importance of having a well-designed website, especially for creative entrepreneurs and photographers. She discusses the common mistakes people make with their we…
Design Like a Big Brand, on a Small Budget with Jen Olmstead
The Website Upgrade Your Business Has Been Waiting For
Want a brand that instantly builds trust and makes you money? It all starts with your website.
In this episode, I’m joined by Jen Olmstead, co-founder and lead designer of Tonic Site Shop. Jen is a design powerhouse with a journalism back…
55 | What Happens When Your Business Outgrows Your Website with Jen Olmstead
What happens when your business outgrows your website… but you’re still emotionally attached to it? That’s where I found myself. And in this special episode, I’m bringing you behind the scenes of my BIGGEST brand shift yet—with the one and only Jen Olmstead, my dear friend and longtime web designer…
Summer Replay : Blog Better Than A Bot, How to Stand Out in an AI World
AI-generated content is everywhere, flooding the internet with bland, forgettable posts that all sound exactly the same. So how do we make our blog content stand out to both Google and our dream clients in 2025?
Here's the thing - we're not anti-AI. Both Alison and I use it regularly in our busine…
905: Make Your Website Work Harder Than You: The Simple Strategy to Save Hours and Sell More
Your website isn’t a “nice to have”, it’s one of your most powerful business tools. In this conversation with Jen Olmstead, we reveal how to turn your site into an investment that pays you back: attracting the right people, making you money, and finally feeling like you.
Jen Olmstead is a brand an…
What I Told the Room in Dallas (And What the Room Told Me)
Timestamps:
[00:00] - Welcome & Dallas Recap: Monique introduces the podcast and discusses her recent trip to the Creative Educator Conference in Dallas, hosted by Leila Ammani.
[01:00] - The "Too Technical" Talk: Monique shares her initial fears about her presentation being too technical, an…
Episode 169: Why Your Story Is Your Best Marketing Strategy with Jen Olmstead
Your website is often the first place a potential client decides whether to book you or keep scrolling. In this episode, Kim sits down with Jen Olmstead, co-founder of Tonic Site Shop, to talk about what actually makes a website work for creative entrepreneurs in today's market and why leaning into…
Episode 173: Be the Only, Not the Best: A Brand and Website Strategy for Photographers with Jen Olmstead of Tonic Site Shop
This week, Jen Olmstead of Tonic Site Shop joins the show for a real-talk conversation on why brand and website have become the true differentiators in 2026, plus a Q&A on the website questions photographers actually wrestle with.
In This Episode:
The new buyer's journey and why today's cli…
203: Storytelling as a Business Superpower, Even When You Think You Have Nothing to Say with Jen Olmstead
What’s the secret to being a great storyteller? In today’s episode, I’m talking with Jen Olmstead, co-founder of Tonic Site Shop and storytelling extraordinaire. We’re diving into why photographers and entrepreneurs need to include storytelling in their marketing, plus a real example where Jen turn…
Episode 183: How to Stand Out as a Photographer
Standing out as a photographer isn't about being better than everyone else. It's about being the only. In this best-of episode, Kim pulls four conversations from the archive that together answer the question we hear more than almost any other: why should a client choose you specifically? With insig…
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