90% of Copywriting Comes Down to 4 Words
I learned four words from Jeffrey Lant that carry about 90% of what you need to write copy that works: you get benefit now. If any word you write doesn't sit under one of those pillars, you're on the wrong path.
The mistake almost everyone makes is thinking their prospect cares as much as they do …
One Funnel Away: Evolution - How We Scaled ClickFunnels to $1 Billion | #Success - Ep. 138
Last week I told you the story of everything that led up to launching ClickFunnels — my original “One Funnel Away.” I ended it like the hero coming home victorious with the elixir. But here’s the thing about a hero’s journey: it always has a sequel. And the sequel is where it gets real.
This is th…
Helping Clients Zero In On The Big Idea For a Product/Service
Join Dan Kennedy and Bond Halbert as they explore the art of uncovering the big idea that drives successful marketing campaigns. Bond, son of the legendary Gary Halbert, shares his unique perspective and experience growing up under the tutelage of one of the greatest direct response marketers. Toge…
Turn Dead Leads Into Buyers
How to make $865.38 per hour writing emails. Full workshop September 11th: https://www.vincegabriele.com/emailworkshop2026
Here's a study that will change how you think about your leads. When someone opts in with a company, roughly 50% of them will eventually buy. But only 15% of those buyers purch…
149: Someone else's thinking running through your own brain
A quick request: we're running our own method on ourselves, and we want to speak with marketing leaders: marketing directors, VPs of marketing, CMOs, and anyone else who's trying to position or launch a new business line. No selling, just a listening tour! Participants usually find the conversation…
Scientific Advertising Audiobook by Claude C. Hopkins
https://libranovo.com/free Listen to free audiobooks with a 30-day free trial! Title: Scientific AdvertisingGenres: Business & Economics, Marketing & AdvertisingAuthor: Claude C. HopkinsNarrator: Core Media ProductionsRelease date: 01-01-2002Length: 2:03:00Language: EnglishPublisher: Timeless Wisdo…
Episode #990: JV Crum: The Hidden Constraints Keeping Coaches Broke (And How To Blast Past Them)
What is really holding your coaching business back, and why is it probably not what you think? Today's episode features returning guest JV Crum III, founder of Conscious Millionaire, award-winning author, and host of a podcast heard in 190 countries.
In this episode, JV joins Marc to dig into the …
Old Masters Series: Robert Collier
He is known for one of the most famous sayings in copywriting: “Enter the conversation already going on in the prospect’s mind.”
Yet most copywriters don’t know much about him, or even who he is.
That would be Robert Collier, who introduced the concept to copywriting 90 years ago, when he published…
The 8 Profit Activators in Action: Live Hot Seats With Joe Polish and Dean Jackson - I Love Marketing Episode #484
Joe Polish and Dean Jackson run through the 8 Profit Activators, the framework that has anchored the show since day one, then open the floor for real time hot seats with a man selling $6 million spots in a round the world power boat race, a Strategic Coach community builder, a business book markete…
Episode #994: Hamzah Sadiq: Turning Dormant Assets Into Fresh Revenue Without Lifting a Finger
What if the revenue you've been looking for has been sitting right under your feet the whole time? Marc's guest today is Hamzah Sadiq, an expert at helping coaches and online entrepreneurs turn dormant assets into fresh revenue. Hamzah reveals a faster and leaner alternative to the traditional big …
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