Will visibility continue to be the north star of measuring AI performance?
53% of users don't return to Google AI mode after initial attempts, revealing a gap between AI search hype and actual behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from clickstream research and AI search performance data across major platforms. The …
How Google’s Personal Intelligence is Quietly Revolutionizing Your Search Results
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Is Google getting too personal? In this episode of the Near Memo, Greg Sterling and Mike Blumenthal are joined by Garrett Sussman (iPullRank) to discuss his provocative 12-month study on AI personalization. We dive deep into how Google’s "AI Mode" uses your Gmail, Photos, and Calen…
SEO Is at a Crossroads
In this special episode of The Visibility Brief, recorded live at SEO Week, Rebecca Colwell is joined by Garrett Sussman (Director of Marketing at iPullRank) and Christian Ward (Chief Data Officer at Yext) for a candid reflection on where the industry actually stands today.
A year ago, AI search f…
The Death of Keywords: How Google’s Personal Intelligence is defining the future of Local Search
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In Part 2 of Near Media’s conversation with Garrett Sussman, the discussion shifts from AI personalization theory to the real-world impact on local search, SEO, reviews, attribution, and marketing strategy.
Garrett joins Greg Sterling and Mike Blumenthal to explore how Google’s gro…
Reddit & Socials in GBP, Google Personal Intelligence & AI Search | E31 The Whitespark Local Update
Local search keeps changing, and Claire Carlile and Darren Shaw are here to make sense of it. This week, they cover:
📝 How Google’s Personal Intelligence is Quietly Revolutionizing Your Search Results with Garrett Sussman (Near Media)
📝 AI Citation Ranking Factor Analysis (Cyrus Shepard)
📝 RIP AI O…
Greg Digneo on Why Visibility Is the New SEO (And What That Means for Your Agency)
The Future of SEO: Insights from Content & AI with Greg Daniel
Join Jeremy Rivera as he chats with Greg Daniel of Content Cubby about the evolving landscape of SEO, brand visibility, and how AI tools like Claude and ChatGPT are reshaping content creation and outreach strategies. Greg shares invalu…
Episode 27: Email As An AI Search Signal
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When's the last time you thought about your email inbox as a search ranking factor? Probably never — because it never was one. Until maybe now.
Researcher Garrett Sussman at iPullRank just ran a controlled experiment on Google's new "Personal Intelligence" feature, the opt-in setti…
Personalization in AI Results with Garrett Sussman (iPullRank)
Google's Personal Intelligence, ChatGPT memory, and Gmail integrations are quietly reshaping AI search results — and almost nobody is measuring it.
In this episode, Garrett Sussman (iPullRank) breaks down his hands-on experiment seeding fake personas with emails, photos, and personas to see exactl…
The State of AI in SEO (Part 3)
Join us for part 3 in our “State of AI in SEO,” series where we explore how technology is reshaping digital strategy. We’ll cover everything from the latest AI algorithms influencing search rankings to the significant impact on content creation, sharing practical insights to help you stay ahead in …
Inside Personalized AI Search: How Private Data Shapes Brand Discovery | Garrett Sussman
What happens when AI search starts using your emails, private context, and digital footprint to decide which brands to recommend?
In this episode of The Search Session, Gianluca Fiorelli welcomes back Garrett Sussman to explore how SEO is changing in the age of personalized AI search. Garrett shar…
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