Make It Punchy: Messaging That Sells in B2B Tech (Reposted Episode)
Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.
In this conversation, hosted by Steffen Hedebrandt, we’ll explore:
- How to craft messaging that reso…
Guest Story – 01 – Emma Stratton on evolving beyond a strong personal brand
Emma Stratton owns and runs a consulting and training firm that helps fast-growing B2B tech companies win on positioning and messaging and wrote the book Make it Punchy, popular with PMMs.
In this open, honest conversation, Emma shares the reality of evolving a successful brand while stepping into…
This is Better Messaging with Emma Stratton
Messaging shouldn't feel this hard.
If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" …
How to Get Buy In for New Messaging
Getting internal buy-in on messaging can be one of the hardest parts of the work.
Join Emma Stratton as she shares how to build alignment across a diverse group of stakeholders without getting stuck in endless opinions and feedback loops. She walks through her process for bringing the right people …
#85 SchoolCEO at Apptegy | Brittany Keil
What happens when a dream of becoming an international ambassador leads to a lifelong passion for education?
In this episode of the Charter School Connection Podcast, we sit down with Brittany Keil, Editor-in-Chief of SchoolCEO Magazine, to explore her journey from teaching high school in Malaysia …
Two Questions to Find the Right Messaging Altitude
Messaging can miss when it’s too technical, too vague, or sitting at the wrong level for your audience.
In this episode, Emma Stratton shows how to put messaging altitude into practice. Building on the previous episode, she introduces two simple prompts, “So what?” and “But how?”, that help you adj…
Why Product Names Should Be Clear, Not Clever
In this episode, Emma Stratton explores why so many tech companies end up with “naming debt” after giving every product its own unique, branded name. She explains why naming gets emotional, why clever names often create extra work for buyers, and why descriptive names usually make a product portfol…
How To Convince Your Leadership Team To Stop Using Jargon
Marketers everywhere are totally on board with clear, simple, human messaging, until they try to pitch it to their leadership team. All too often, stakeholders fall back on comfortable corporate buzzwords and over-the-top technical fluff, leaving individual marketers swimming upstream against a wav…
Juggling Multiple Audiences In Your Messaging
B2B tech marketers face an overwhelming number of voices when trying to write messaging. From multi-stakeholder buying groups to competing priorities between enterprise and SMB targets, the pressure to appease everyone usually results in beige, generic messaging that appeals to no one.
In this epis…
The Science Behind Storytelling and Better Product Messaging
Storytelling has become increasingly important in B2B marketing, but many companies still struggle to define their narrative, communicate their value, and stay aligned across teams. When product, marketing, sales, and leadership each tell a different version of the company story, even strong messag…
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