# Claire Suellentrop
Top podcast episodes
Updated:
Top podcast episodes featuring claire suellentrop.
Relying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024
The numbers are in: SaaS growth is flat or down. Cost to acquire customers is up.Global startup investment over the last twelve months reached $285 billion — a 38% decline year over year, according to Crunchbase*. Gone are the days of ‘move fast and break things’. SaaS leaders are being forced to …
The Key to Differentiating Your SaaS in a Crowded Market
You operate in a crowded market. How are you going to stand out? That's what Claire and Georgiana discuss on this week's episode of the Forget The Funnel podcast.Differentiation is essential in helping cut through the noise and bring in more best-fit customers. Yet, many SaaS companies try to compe…
Forget the Funnel, with the co-author, Georgiana Laudi
If you're in marketing and plagued by pipeline, this is the show for you! Author Georgiana Laudi reveals the faults and fallacies of the funnel, speaking about her book 'Forget the Funnel,' co-written with Claire Suellentrop.
https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurrin…
Customer Segmentation: How Successful SaaS Teams Unlock Scale
Not all customers are created equal.Increasing conversions with the right message to the right person at the right time is a pipe dream for most teams. The problem is that you haven't figured out how to meaningfully segment your customers to do it yet.We got you. In this episode of the Forget The F…
Bizcast: Bits about books – In Conversation with Georgiana Laudi, Author, “Forget The Funnel”
Georgiana Laudi is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began as a marketing executive and product growth advisor in 2010 working with high-growth, B2B SaaS products like Unbounce, Sprout Soc…
Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi
In today’s episode, Georgiana Laudi and I explore the failings of traditional sales funnels and why companies should instead focus on a customer-led approach to growth.
My guest, Georgiana Laudi, is the ultimate marketing guru with a passion for turning customer value into cash for SaaS companies. …
It’s Time To Ditch That Old Marketing Funnel with Georgiana Laudi - Episode #169
Georgiana is a strategic advisor, author and speaker who's passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began her track record as a marketing executive and product growth advisor in 2010 working with high-growth, B2B SaaS like Unbounce, …
The Henry Ford Quote Hurting Small Business | Unpopular Opinion with Kathryn McGarvey
You know that Henry Ford quote "If I had asked people what they wanted, they would have said faster horses”?
It’s often used by entrepreneurs to justify iffy decisions about pushing product to an uninterested market.
Well, client researcher + marketer Kathryn McGarvey isn’t having it. And she’…
The Henry Ford Quote Hurting Small Business | Unpopular Opinion with Kathryn McGarvey
You know that Henry Ford quote "If I had asked people what they wanted, they would have said faster horses”?
It’s often used by entrepreneurs to justify iffy decisions about pushing product to an uninterested market.
Well, client researcher + marketer Kathryn McGarvey isn’t having it. And she’…
Forget the Funnel, with Georgiana Laudi
A trend that's currently having its day in the sun is Product-Led Growth. According to our guest, it's a fine model, but our companies need growth that's based on a more foundational element - advocating for Customer-Led Growth.
CLG begins with creating organization-wide understanding around what …
PODCAST SEARCH ENGINE
You can use our website to search 3,835,857 podcasts and 197,498,122 episodes by people, places, or topics.
I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
EDIT
Thank you for helping to keep the podcast database up to date.
