Seasonal Shifts & Strategic Branding: B2Boring With Steve Armenti
Join Chris Rack, CEO of MRP, and Steve Armenti, Head of Demand Generation at Google, as they unpack B2B marketing. In this episode, they navigate through personal and professional seasonal changes, sharing how these transitions mirror shifts in marketing strategies.
Listen in as Chris and Steve dis…
Capturing Demand With Creativity: B2Boring With Michelle Liro
Chris Rack from the B2Boring podcast and Michelle Liro of Definitive Healthcare sit down to discuss B2B marketing. Straight from their playbook, here's what they chat about:
Unique Strategies: Have you ever heard of using a book launch as a marketing move? Or sparking interest with a Facebook Live…
Finding Your Market Niche to Drive Demand: B2Boring With Javi Cano
Join Chris Rack as he dives deep into advanced marketing strategies with our special guest, Javi. In this insightful episode, we unpack the upsides and downsides of event marketing, explore the art of finding that perfect marketing niche, and discuss innovative ways to drive demand when traditional…
Affiliates, Influencers, and Four Seconds of Finance: B2Boring with Darryl Praill
Join the dynamic duo, host Chris Rack CEO of MRP, and co-host Darryl Praill, CMO at Agorapulse as they dive deep into the riveting world of B2B marketing in the debut episode of the B2Boring podcast. Despite the seemingly mundane surface, B2B marketing is anything but boring—and Chris and Darryl ar…
Maximizing Marketing Impact: B2Boring With Robert Bramley
Join host Chris Rack as he sits down with Robert Bramley, the Demand Generation Manager at GoCardless. They discuss marketing strategies and how GoCardless tailors campaigns to diverse audience segments while maintaining consistent messaging and standing out in a competitive market.
Key Highlights:…
Intent Data in Focus: B2Boring LIVE with Shanelle Rucker
In this first-ever live episode of the B2Boring Podcast, host Chris Rack is joined by marketing expert Shanelle Rucker from Dialpad to explore the role of intent data in marketing. They discuss how intent data is currently shaping the B2B marketing landscape and share strategies for leveraging it …
Marketing to Broad vs. Specific Audiences: B2Boring With Tejal Sughrue
Join Chris and Tejal Senior Manager, Global Demand Generation, Financial Services at Google Cloud, as they discuss the nuances of marketing to a broad audience rather than targeting specific industries, sharing insights on how to effectively identify and engage with niche markets. Tejal, the demand…
Unleashing AI & Communication Strategies: B2Boring With Steve Vinall
Join Chris Rack as he welcomes Steve, founder of Coach Communications, to delve into the latest trends and insights in B2B marketing and communications. They explore the impact of current uncertainties, artificial intelligence, and strategic communication tactics that are shaping the industry.
Key …
From Startup to Industry Leader: Kris Rudeegraap's Sendoso Journey
In this week's episode of B2Boring, the podcast for B2B marketers, the host welcomes Kris, the founder and CEO of Sendoso. Key Highlights:
Kris discusses his journey since founding the direct mail and corporate gifting platform almost nine years ago
touching on the challenges faced, especially d…
Why Parents Don’t “Trust the Process”
In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Chris Rack, owner of Cheer Athletics Chicago, a former corporate executive who left a high-level leadership career to build a cheer gym—and challenge the status quo. Chris shares what happens when you bring sales and marketing syst…
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