1096 – Unlocking the Power of Licensing with Bob Serling
Intellectual property licensing lets businesses scale without the complexities of traditional growth. James and guest Bob Serling explore how.
Customer Psychology, Marketing, and Growth With Bob Serling
Bob Serling is the Founder of Licensing Lab, a consulting firm that helps companies understand why customers buy and how to create marketing that drives more sales. He is a buying behavior specialist known for uncovering the real motivations behind customer purchasing decisions. Bob pioneered the C…
Stop Trading Time for Money: The Licensing Secret That Let This Copywriter Get Paid Forever
Bob Serling didn't set out to build a licensing empire, he noticed an opportunity and followed it. In this episode of the Do The Thing Podcast, Bob shares how he went from direct response copywriter (mentored by legendary marketer Gary Halbert) to licensing consultant, helping create a toy deal wor…
Licensing IP Into New Revenue Streams With Bob Serling & Johann Nogueira
Bob Serling is the Founder of Licensing Lab, where he helps businesses improve their products, positioning, offers, and marketing through deep customer intelligence. He created the Customer Created Framework, which uses insights from actual customers to uncover why they buy and what experience they…
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