Roger Goodell on the NFL’s Global Growth From Melbourne, Australia 9/11/26
NFL Commissioner Roger Goodell joins Alex Sherman to discuss the league’s international expansion strategy, the possibility of a future overseas franchise, rising team valuations and the next era of NFL media rights. Goodell also addresses an 18-game season, streaming partners, sports betting and p…
When AI Gets Your Brand Wrong With Bluefish AI
What happens when an AI system gives a customer the wrong price, misrepresents a product, or recommends a competitor using outdated information?
In this episode of Tech Talks Daily, I speak with Alex Sherman, co-founder and CEO of Bluefish AI, about the growing influence of AI-generated answers on…
OhHello Ep. 138: Alex Sherman on Leadership, Mentorship & Building Bluefish
Alex Sherman, Co-Founder & CEO of Bluefish, joins Jeremy Bloom to discuss entrepreneurship, mentorship, leadership, AI startup culture, and why success doesn’t require sacrificing kindness or strong relationships.
Takeaways
Build teams around trust, intelligence, and kindness.
Reputation…
Stephen Curry on Retirement, Warriors’ Future, Curry Brand and Underrated Golf 9/24/26
Episode Summary
Stephen Curry discusses the Golden State Warriors’ championship ambitions, his approach to retirement, the future of Curry Brand, and his expanding business portfolio. He also shares how Underrated Golf is creating access for young players, why he chose Li-Ning, and where he sees op…
How Brands Build Trust & Visibility in AI Search
Roughly 20% of AI search responses contain factual inaccuracies. Alex Sherman, co-founder and CEO of Bluefish, an AI accuracy and visibility platform serving Fortune 500 brands, previously co-founded PromoteIQ, a retail media platform acquired by Microsoft. He outlines a first-party content strateg…
The biggest mistake brands make when trying to correct inaccurate information in AI search
Most brands fight AI inaccuracies in the wrong place. Alex Sherman, co-founder and CEO of Bluefish AI and former co-founder of PromoteIQ (acquired by Microsoft), now helps enterprise brands close AI accuracy gaps across search and discovery platforms. He outlines why first-party content and direct …
Jessica Pegula on U.S. Open Scheduling, WTA Reform and Life Beyond Tennis 10/1/26
World No. 3 Jessica Pegula joins Alex Sherman to discuss her rise to the top of women’s tennis, the demands of the WTA schedule, late-night U.S. Open matches and her pursuit of a first Grand Slam title. Pegula also shares how she manages her career like a business, her family’s Buffalo Bills and Sa…
The source of information that will become more important to AI search
Brand data will define AI search visibility next year. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft before turning to AI-driven discovery infrastructure. He breaks down what structured, syndicated brand data built specifically for large language …
Will search marketers spend more time optimizing for humans or AI agents?
The SEO versus AEO debate misses the point entirely. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft, giving him rare perspective on how marketing channels transform at scale. He argues that treating search and agent optimization as competing discip…
Will structured product feeds become more or less important to AI search?
Structured data specialization will separate winners from also-rans in AI search. Alex Sherman, co-founder and CEO of Bluefish AI, brings that perspective from building PromoteIQ, the retail media platform Microsoft acquired, and now serving Fortune 500 brands exclusively on AI discovery accuracy. …
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