# Vito Peleg

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From Rock Band to a WooCommerce Agency to Building a Product

When you leave a rock band and start creating websites for clients, you never know where it will lead as we discover with Vito Peleg.

From Rock Band to Agency to Building a Product

When you leave a rock band and start creating websites for clients, you never know where it will lead as we discover with Vito Peleg.

From Rock Bands to AI Agents: The Unlikely Journey of a Creative Tech Entrepreneur

Send us Fan Mail SummaryIn this episode of the Project Flux podcast, Vito Peleg, CEO and co-founder of Atarim, discusses the evolution of web development tools, the impact of AI on project delivery, and the importance of collaboration in creative processes. He shares insights from his journey from …

From Rock Band to Agency to Building a Product

When you leave a rock band and start creating websites for clients, you never know where it will lead as we discover with Vito Peleg.

Vito Peleg on Making the Web More Collaborative with Atarim, WordPress, and Early Side Hustles | E2

Dive into the tech universe with our special guest Vito Peleg, the visionary founder of Atarim! Join us for the second WP Legends episode where we unravel the secrets behind innovation, future tech trends, and the incredible journey of building Atarim. Don't miss this deep dive into the world of t…

Early Founder Playbook with Vito Peleg

Send us Fan Mail In this episode, Lance Robbins chats with Vito Peleg, Co-Founder and CEO of Atarim. Vito shares his journey from touring Europe as a rock musician to building a platform for web design agencies. Vito discusses what shaped his entrepreneurial spirit, starting with his childhood busi…

Vikas Singhal on Selling His First Software at Age 14 to Scaling InstaWP, Backed by Automattic | E3

Dive deep into the inspiring story of Vikas Singhal, a coding prodigy who sold his first software at the age of 14. In this episode of WP Legends, we unravel the fascinating journey of scaling InstaWP, backed by none other than Automattic. Vikas shares invaluable insights into his entrepreneurial j…

The Point of No Return for WordPress Agencies

Are WordPress agencies approaching a point of no return? On July 8, Matt Cromwell and Ian Misner welcome Vito Peleg, founder of Atarim, to discuss the growing divide between agencies that are embracing AI and those struggling to keep pace. As automation reshapes how websites are built, managed, and…

What's Driving the Agency Delivery Problem in WordPress? (with Vito Peleg)

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Roughly 75 percent of agencies say they've already lost work to AI, according to a recent industry survey. Jesse Friedman and Vito Peleg of Atarim use that reality as a starting point for a candid conversation about where agencies stand today and how they can respond instead of falling behind. Vit…

How Should Hosting Companies Support Agency Services? (with Vito Peleg)

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Vito Peleg of Atarim explains why scope creep is the healthiest thing for agency growth. He and Jesse talk through AI as a junior team member, the value of taste and relationships, and why the human still signs off at the end. A practical take on blending AI with real expertise.  Atarim Arrow Hos…