# Trevor Young
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Trevor James Young (28 August 1925 – 13 May 2012) was a New Zealand politician of the Labour Party.
== Biography ==
=== Early life ===
Young was born in 1925 in Turua on the Hauraki Plains. The son of Leslie Robert Young, he grew up in Cambridge and Blenheim, and attended Wellington College.
322: POCKET PR ESSENTIALS / Zooming out: Introducing my ‘Marketing Communications Pyramid’
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.
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WHERE DOES PR FIT IN THE OVERALL SCHEME OF THINGS -- LET'S BREAK IT DOWN
In this episode I unpack what I c…
323: IN THE ARENA / Want to master PR as an expert founder? Be like Jay!
This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up.
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Welcome to Earn the Right, your go-to audio platform for building…
324: FROM THE TRENCHES / One identity, many channels: Multi-Platform personal branding - with Courtney Kocak
"The brand is me - everything I do feeds into my creative ecosystem." - Courtney Kocak
This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications, and content creation.
Hosted by Trevor Young, this…
Why the work you do before a crisis matters most
In this episode, I sit down with Trevor Young, communications strategist, PR maestro and author, to talk about leadership, visibility and reputation before and after a crisis.
We look at why the strongest asset you have isn’t just your response - it’s your connected brand - and why leaders who sho…
325: POCKET PR ESSENTIALS / Credibility before conversion - paving the way to a sale
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.
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In episodes 316 and 318, we looked at the vexed issue of Marketing vs PR: The black, the white … and the gre…
326: FROM THE TRENCHES / Don't let AI flatten your voice: Human-first content for building your personal brand - with David J. Ebner
"Good thought leadership can grate against the norms. It can grate against what has always thought to be true." - David J. Ebner
This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications, and conten…
327: FROM THE TRENCHES / Turn your expertise into frameworks that build authority - with Susanna Reay
"If you've got genuine authority, it's not about being noisy, it's about just holding your space and owning it." Susanna Reay
This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications, and content c…
Why Credible Business Owners Get Drowned Out Online: Trevor Young
Why every business owner needs to build authority.
Michael sits down with Trevor Young—PR and communications advisor, coach, mentor, writer, author, and podcast host—to unpack why building authority is a strategic business asset for SME owners.
They discuss how founders can build credibility, vis…
Trevor Young
Why Earned Media Matters More Than Ever
AI, fake experts and misinformation are reshaping the communications landscape.
In this episode of The Experts Podcast, Nic Hayes speaks with leading PR strategist Trevor Young about the growing challenge of establishing trust and credibility in an increasi…
328: FROM THE TRENCHES / Stop trying to stand out: Discover what makes you distinct - with Jason Malouin
"If you’re able to communicate a shade different, just a bit more distinct or personal, you’re already ahead of the game." - Jason Malouin
This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications, …
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If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
