# Robert Cialdini
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Robert Beno Cialdini (born April 27, 1945) is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz.
== Education ==
Cialdini received his Bachelor of Science degree from the University of Wisconsin - Milwaukee in June 1967. He then went on to Graduate studies in Social Psychology at the University of North Carolina and earned his Ph.D. in June 1970 and received Postgraduate training in Social Psychology at Columbia University.
Persuasion: Part 1
We all exert pressure on each other in ways small and profound. We recommend movies or books to a friend. We convince a colleague to take a different tactic at work. We lobby a neighbor to vote for our favored political candidate. This week, we launch the first of a two-part mini-series on the scie…
How to Stand Out in a Loud World | Leadership &Self-Marketing
Resources that connect with the themes of self-promotion, personal branding, communication, and confidence.
Show Your Work! by Austin Kleon.
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I Give Away Tons of Value and Get Nothing Back, Reciprocity
A business coach publishes great free guides, runs free discovery calls, and gives away real advice, and almost none of it turns into paid work. It looks like a generosity problem, but it's an ask problem. This episode works through reciprocity, the principle Robert Cialdini put on the map, that re…
Why a 5-Star Rating Might Be Hurting Your Business with Patrick van der Burght
Patrick van der Burght still remembers the two cassette tapes that changed his career: two lectures by Dr. Robert Cialdini, lent to him by a business coach back when he was a scuba-diving equipment sales rep driving the highways of southern Australia. “It blew me away,” he says. Two decades later, …
Manipulation, Solved
You’ve probably lied to someone today. You also probably think you lie less than everyone else. Welp, I have some bad news. We all manipulate, we all get played, and sometimes, the smarter you are, the easier you are to con.
In this episode, Drew and I get into what manipulation is, why everyone do…
The Persuasion Trick That Took Sales From 15% to 55% | Robert Cialdini
Two small words and one pause cut a restaurant’s no-shows by 67%, and the science of persuasion behind that will change how you ask for things.
Dr. Robert Cialdini, a research psychologist who wrote Influence: The New and Expanded Psychology of Persuasion, sat down with Lewis to walk through the se…
Episode 161: Influence vs. Authority- Why Your Title Isn't Enough Pt. 1
Does having authority automatically make you influential? And when employees follow your direction, are they genuinely committed—or simply complying?In Part 1 of this two-part conversation on Keeping It Real with Tiff and Carl, Carl and Tiff explore the difference between authority and influence, a…
Home Service Sales: Why Homeowners Think Your Price Is Too High—and How to Reframe the Conversation
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Homeowners don't wait until you state a number to determine what your services should c…
Why You Give So Much to Groups That Don't Show Up for You
Episode 72: Why You Give So Much to Groups That Don't Show Up for You
You give so much to groups that don't show up for you when you need something. This episode names what happens when you give your time and effort to earn your place and the support never comes back. It also separates belonging fr…
170. Rachel Brenke | Growing Your Creative Business: Business Growth and Legal Strategies From an Entrepreneurial Lawyer
Are you an entrepreneurial creative? Do you want to grow your business and protect your valuable intellectual property? Is your lawyer truly your partner and helping to grow your business?
Our special guest Rachel Brenke answers these and other questions about entrepreneurship, business growth, int…
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‐ Isaac "Llamacorn" Newton
