Episode 69: The ins and outs of influencer marketing
In this episode, we are joined by author and CIM course director, Michelle Carvill, and founder of Rough Water Media, Henry Purchase, to discuss the tips and tricks of influencer marketing. Listen to discover how to seek out and forge relationships with influencers, how to measure success, and how …
418 Myths of Social Media by Ian MacRae
Myths of Social Media: Dispel the Misconceptions and Master Social Media (2nd Ed.) by Michelle Carvill and Ian MacRae
About the Book:
Everyone knows that social media is free, millennials are all adept social media experts, and businesses always have to be available 24/7 and ultimately none of it…
E32 #commshero tips - how to build a successful community
#commshero 2022 19-23 September
This episode offers you practical tips on community building by expert guest and #commshero community builder Asif Choudry.
Asif is marketing and sales director at We Are Resource and has built a global communications network called #commshero.
What started as an …
#6: Can work and social media ever mix?
As Donald Trump live tweets his presidency, our expert panel asks: what are the rules for having a good relationship with social media at work? Lauren Brown meets an HR director taking the profession to new heights; and agony uncle Tim Pointer returns with another listener query. Join People Manage…
S7, E3: Can marketing change the planet, with Michelle Carvill and Gemma Butler
To mark World Environment Day, it’s a special treat to hear from co-authors of the best-selling book Sustainable Marketing, Michelle Carvill and Gemma Butler.
Since their book was published in early 2021, Michelle and Gemma have gone on to host the ‘Can Marketing Save the Planet’ podcast series. T…
Gemma Butler and Michelle Carvill on how marketing can save the planet
In this episode Gemma Butler and Michelle Carvill explore some of the most high profile environmental and sustainability challenges facing businesses and the most practical solutions from the world of marketing.
We discuss everything from our role in narrating a better pathway to sustainability, t…
Ep 173. Book Review: Sustainable Marketing by Michelle Carvill - 5 Key Takeaways
I read Sustainable Marketing by Michelle Carvill a while back. It seemed the right time to review it right after my podcast conversation with Helen Neal this month.
In our discussion, Helen talked about the importance of humility, the value of "progress over perfection," and why it's so critical t…
Episode 07: Let's Find Out If Marketing Can Save the Planet | Featuring Michelle Carvill and Gemma Butler
We're joined by Michelle Carvill and Gemma Butler to explore how ethical marketing strategies can drive significant environmental change. They share their expertise on integrating sustainability into marketing practices, the importance of green branding, and the actionable steps businesses can take…
22: Reframing marketing, with Simon Batchelar
Ethical marketing is a vital ingredient to a workplace where everyone feels good about themselves. The alignment of values, purpose, and how the organisation treats its suppliers and customers can be a big contributor to workplace happiness.
Simon Batchelar is the author of Reframing Marketing, a…
BONUS: Can Marketing Save the Planet with Michelle Carvill & Gemma Butler
In preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair. This one's from Can Marketing Save the Planet? Where Neil makes the case that values-led brands hold their impact work to a lower standard than their sales numbers—and that purpose and performan…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
