# Kate Aronowitz

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#5: Design VP, Kate Aronowitz, on how designers can earn their seat at the business table

Kate Aronowitz was the Design VP at Wealthfront. Before that, she was a Design Director at Facebook where she built their team from 20-200 world class designers under Mark Zuckerberg. In this episode, she discusses her early days building facebook's design team, misaligned industry expectations fo…

GV’s Kate Aronowitz and Vanessa Cho on leading through design

As your company scales, the tactics and strategy that got you from A to B aren't going to get you from B to C. GV Design Partners Kate Aronowitz and Vanessa Cho joined Intercom's Director of Brand Design Stewart Scott-Curran in the studio to discuss why design executives need to start thinking like…

S2 • E1 Kate Aronowitz + Robert Fabricant (part one)

Season 2 of This Is A Prototype: The Design Leadership Podcast is underway! This opening episode is a special two-part discussion featuring design leaders Kate Aronowitz of GV (Google Ventures) and Robert Fabricant of Dalberg. In part 1, we dig into Kate’s and Robert’s design backstories, and discu…

S2 • E2 Kate Aronowitz + Robert Fabricant (part two)

Episode 2 of the new season is a continuation of our discussion with Kate Aronowitz of Google Ventures and Robert Fabricant of Dalberg.In part two, we dig deeply into a pair of articles written by Robert for Fast Company about the state of design leadership by examining the wave of contraction that…

Live at Savannah College of Art and Design, with Kate Aronowitz, Steve Johnson, Kat Holmes and Jaime Lopez

When Aarron was in college studying painting and drawing, he had an absolute certainty about the path my career would take. He was going to move to New York, make it big as an artist, and never look back. And Eli, as an undergrad in product design, wasn’t sure what a career in his field even looked…

Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)

Michael Margolis has been a UX research partner at Google Ventures (GV) for nearly 15 years. He has developed a unique approach to helping startups identify their “bullseye customer”—the specific subset of their target market who initially is most likely to adopt their product. Michael has conducte…

Rewind: Paola Antonelli: How design shapes culture

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/rewind-paola-antonelli Design Better has been on the road recently, recording a live episode in Manhattan for design search firm Wert & Co’s 30th anniversary. Guests for the episode included Paola Antonelli (senior cu…

Bonus Episode: 30 years of design with Wert&Co, live in NYC featuring Paola Antonelli, Mark Wilson,Kate Aronowitz, Mike Davidson, and Meaghan Choi

Visit our Substack for bonus content and more:https://designbetterpodcast.com/p/bonus-episode-30-years-of-design Today we celebrate 30 years of Wert&Co.—the quiet champions of design who have shaped our field by placing the brightest designers in roles of influence at brands that impact culture, c…

The Brief: How our recent past should prepare us for the age of AI

In this issue of The Brief, we’re reflecting on what we learned about the past and future of design from our conversation with Paola Antonelli (The Museum of Modern Art), Mark Wilson (Fast Company), Kate Aronowitz (GV), Mike Davidson (Microsoft), and Meaghan Choi (Anthropic). Looking back at 30 ye…

Kate Aronowitz (GV): The Real Work Between Funding and Product–Market Fit

A lot of early-stage problems don’t look like “design problems” at first. They look like confusion. Misalignment. A story that isn’t landing. A team shipping hard but not getting traction. In this episode I’m joined by Kate Aronowitz, a design and product leader who’s worked at eBay, LinkedIn, and…