# Jim Farley
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James D. Farley Jr. (born June 10, 1962) is an American automobile executive who currently serves as Ford Motor Company's chief operating officer since March 2020. Before joining Ford in November 2007, Farley was group vice president and general manager of Lexus, responsible for all sales, marketing and customer satisfaction activities for Toyota’s luxury brand.
Cut Now, Pay Later: The AI Layoff Boomerang
Over the last three years, Ford brought in or brought back about 350 experienced engineers. They weren’t there to build something new. They were there to catch what Ford’s automated quality systems were missing. CEO Jim Farley credits that effort with saving hundreds of millions of dollars in warra…
Season 5 of DRIVE with Jim Farley is coming November 9th
Season 5 of DRIVE with Jim Farley is coming November 9th
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Nate Bargatze on Staying Grounded and Serving Others
In this episode Jim talks with comedian Nate Bargatze about Nate’s early stand-up years, his self-deprecating, “average guy” point of view, Nate’s ambitions beyond touring, and building an entertainment company and a theme-park idea inspired by Dolly Parton to create jobs and serve families.
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Juicebox Squirts, Waymo Leaks & Google Gushes
This week, the boys sling hot takes like baristas slinging lattes, diving into HR tech, AI, and corporate shenanigans with their signature wit. Kicking things off, they set the stage with a vibe check, chuckling over the wild ride of recruitment tech while side-eyeing the economic chaos of startups…
The Robotaxi Needs Fred
The technician I’ll call Fred heard the click.
I had brought my Artisan Red 2024 Mazda CX-90 mild hybrid to his bay with a complaint I could barely describe. Every time the driver’s door closed, it made a small click. It wasn’t a rattle or a squeak, just a sound that was wrong. Plenty of service de…
Ford Has Read This Book Before
It takes some nerve for a GM man to recommend a book to Ford. In my defense, GM did not want it.
In 1943, General Motors invited a young Viennese writer named Peter Drucker inside. He spent the better part of two years in its meetings and its plants. In 1946 he published what he saw there as Concep…
The Canaries Are Already Singing
If you prefer, watch the author express this essay to you.
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Stanford just proved what manufacturing has known for forty years.
In a paper called “Canaries in the Coal Mine,” r…
C8 Gets a Manual; The Resto Gallaro Verdict
Someone made a manual to swap into the C8; our verdict on the Lamborghini Gallardo restomod; Elon Musk lost a lot* of money.
Patreon questions include:
An Aston Martin Lagonda...coupe?
Are people buying Ferraris just to get allocations?
High-mileage used performance cars
What to look at when buyin…
Inside our Porsche GT3 Touring Special Wishes Build!
Spike and Zuckerman kick off this week's episode with amateur tire surgery on a BMW M5, and a reveal of their bespoke Porsche GT3 Touring. Also on the docket: Spike falls hard for a vintage Alfa Romeo GTV, the Bugatti CEO's Chiron gets stolen, and Jonny stops by to debut his new Sheffield driving …
Cybertruck Dead (or is it?); New Flat-plane Ford; Urus Hyrbid Review
Ford teases a new Mustang; Matt Farah reviews the Lamborghini Urus SE; we discuss Miami and its car culture; the Cybertruck is no more (or IS IT?); and Patreon questions include:
Is Ford bringing back the flat-plane crank motor?
Model with the most change from launch to death?
Manual swap XKR/XJR …
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‐ Isaac "Llamacorn" Newton