#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business?
Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition cost…
#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business?Agility requires seeing pa…
#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business?
Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition cost…
The power of incredible customer experience - Jamie Domenici, Klaviyo
Jamie Domenici, CMO of Klaviyo, joins us to discuss why customer experience has become one of the most powerful drivers of growth. Drawing on lessons from nearly a decade at Salesforce and her experience joining Klaviyo just months before its IPO, Jamie shares how great brands create loyalty by obs…
K:LDN 2026: The Architecture of Meaningful Connection
K:LDN 2026 opened to more than a thousand merchants and set a clear vision with several key product announcements: Klaviyo’s expanding toolset has become powerful enough to let a brand of any size operate at a scale that once required a full team. The promise of personalization, long marketed but r…
This Chief Marketing Officer Has Thrown Out a 20-Year Marketing Playbook: We Explore Why.
After 20 years in marketing, Klaviyo Chief Marketing Officer Jamie Domenici realised her traditional playbook was dead.
In this episode, she reveals why she’s completely restructuring her teams to work alongside AI agents. We explore the transition from content writers to "content architects", the…
Ep 31. Autonomous Marketing Is Coming — But Brand Still Wins, with Jamie Domenici, Klaviyo
A new Chinese AI model called Kimi K3 just matched frontier model performance at half the cost — and nobody saw it coming. Again. Google launched three new Gemini models in one week, each optimized for different tasks. OpenAI is reportedly building a screenless device with sensors, a camera, and a …
Klaviyo CMO Jamie Domenici on moving from AI as a tool to AI as an autonomous agent
If AI can now execute an entire marketing campaign from a single prompt, what is the new primary function of a marketing leader?
While agility often requires adapting to new tools, it can also require fundamentally rethinking the operating model of a marketing organization. It’s about reallocating …
Klaviyo CMO Jamie Domenici on moving from AI as a tool to AI as an autonomous agent
If AI can now execute an entire marketing campaign from a single prompt, what is the new primary function of a marketing leader?
While agility often requires adapting to new tools, it can also require fundamentally rethinking the operating model of a marketing organization. It’s about reallocating …
Define the Message and the Roadmap Follows with Jamie Domenici, CMO of Klaviyo
Jamie Domenici is the Chief Marketing Officer at Klaviyo, the autonomous B2C CRM. Since joining in 2023, Jamie has guided the company through its IPO and championed Klaviyo's repositioning from ESP to the CRM built specifically for B2C brands, earning recognition as a category leader in Adweek's AI…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
