# Iain Morrison

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Iain Morrison on When The Show Mustn't Go On

We’ve all heard the phrase ‘the show must go on’.  But when shouldn’t the show go on?  To help me answer that, I’m speaking to someone who has spent 35 years managing some of Australia’s most iconic large-scale events — from Taylor Swift concerts to public city spectacles with crowds over 200,000, …

EAF Assembly: Women and the built environment

A panel conversation between Voices of Experience (Suzanne Ewing, Jude Barber and Nicola McLachlan) and architect Kirsty Maguire. Voices of Experience is a collaborative project that recognises and supports the achievements of women working in architecture. This conversation was recorded as part …

190: Future-Proofing Events: Digital Twins, Pre-Visualization & Human-Centered Innovation

In this episode of the Events Demystified Podcast, host Anca Platon Trifan welcomes Iain Morrison, CEO of an event tech startup specializing in digital twins and immersive pre-visualization. Iain shares his journey from his early days in event production to pioneering new technologies that enhance …

294: Reimagining Events with Digital Twins: Tech, Safety, and Storytelling with Iain Morrison

We are absolutely thrilled to welcome the incredible Iain Morrison today! Iain has spent years working behind the scenes to help global superstars bring their spectacular shows to Australian audiences. Several years ago, he launched his company, The Imagination Collaborative. He joins us today …

EP 76: Event Planning: Prepare for the Unexpected

There are instances at events where things don’t go exactly as planned. The teams that handle those moments well aren’t relying solely on detailed planning, but on systems and processes that allow them to adapt as conditions change. When an event is run as a procedural environment, unexpected issue…

Stop Firefighting: Why Better Systems Run Better Events | Epic Events by vFairs | Iain Morrison

Iain Morrison has spent 35 years leading large-scale concerts, festivals, and public events across four continents. His take? The event industry doesn't have a hustle problem it has a systems problem.In this episode, Iain breaks down:— Why event managers are trained to react instead of lead— The fr…

The AI Leadership Wake-Up Call, with Iain Morrison

Most AI consultants will tell you "AI won't take your job." Iain Morrison won't. He thinks that answer is too comfortable, and the real picture is more nuanced, more honest, and ultimately more useful.   Iain is the founder of Enlightened People, an AI-enabled HR consultancy, a Chartered Fellow of …

From 2D Plans to Immersive 3D: Iain Morrison on the Future of Event Design

In this episode of The Event Pro Show, Seth Macchi sits down with Iain Morrison, CEO and co-founder of Imagination Collaborative. With more than 35 years of experience across concerts, festivals, touring shows, and public events on four continents, Iain brings a thoughtful perspective shaped by a c…

DVA | First Assistant Secretary in Technology, Digital & Data | Alex Caroly

This episode is brought to you by Lumify. Stay tuned to hear from Lumify’s Iain Morrison on the challenges organisations face when building and implementing AI solutions, and the role that ITIL can play in structuring a considered and measured approach to AI adoption.Hello and welcome to the iTnews…

Transforming Marketing Teams: From Busy to High-Performing

Why are some marketing teams incredibly busy, but still struggling to deliver meaningful commercial impact? Campaigns are going out. Content is being produced. Channels are active. Meetings are happening. But activity doesn't always equal effectiveness. In this episode of Stopgap Talks, Sibylle Har…