Hershey's Chief Digital Officer Doug Straton on playing offense to win in eCommerce for Halloween 2020
Hershey's Chief Digital Officer Doug Straton gives a look into Hershey's playbook for winning Halloween 2020 and shares how learnings from Easter helped the brand prepare for a much different spooky season. He also talks about how fulfilment, packaging and impulse buying are all being reimagined as…
Roundtable: Boosting Morale Remotely
Join hosts Anda Gansca (CEO of Knotch) and Rachel Tipograph (CEO of MikMak) for the sixth in a series of interactive roundtables. Today's topic: Figuring out how to boost morale and maintain a community in today's world. And tantamount to that is ensuring your employees stay sane.
Our guests today …
Even Chocolate Has to Adapt to the Digital Age
Doug Straton, Chief Digital Commerce Officer at Hershey, explains why even a chocolate maker needs a robust digital strategy to connect with today’s customers. Read more: https://mackinstitute.wharton.upenn.edu/2018/hershey-doug-straton/
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Doug Straton, Chief Digital Officer, The Hershey Company
How Doug Straton used his Founder Mentality to Become Chief Digital Officer of The Hershey Company
Doug Straton is a nonconformist who sets his own rules. This rebellious approach to life is less anti-authority and more a character trait that drives his ambition to seek innovative solutions and bu…
Episode 15: The future of the digital shelf with Bazaarvoice
In episode #15 of Kantar's Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss the digital shelf.
Also, get timely news and notes in retail on Australia's new value-based supermarket, TikTok sells fresh food, 7-Eleven acquires …
How to Turn Your UGC Into Shoppable Videos, Images and Ads with Bazaarvoice's Doug Straton
Dave's guest this week is Doug Straton, Chief Customer Evangelist at Bazaarvoice. Previously he's served in roles at The Hershey Company and Unilever. Relevant topics include the "Content Supply Chain" (a phrase Doug coined), as well as Doug's POV on the future of user-generated content. Connect …
Beyond Reviews: Unlocking Full Funnel Success with Bazaarvoice (Keith Nealon, Chief Executive Officer and Doug Straton, Retail Growth Officer and Chief Customer Evangelist at Bazaarvoice)
With over twenty years of experience across various leadership roles, what have been the key lessons you've learned as an entrepreneur, and how have they shaped your approach to leading Bazaarvoice?
You’ve discussed the evolution of shopping experiences in an omnichannel world. How is Bazaarvo…
E337 Doug Straton: AI's Underrated Impact on Consumer Behavior
Doug Straton, CMO, Bazaarvoice
Before joining Bazaarvoice, Doug served as the Chief Digital Officer at The Hershey Company, earning a Hot Topics/HP Top 100 Global CDO award, where he oversaw digital business development across marketing, sales, category management, product development, insights, an…
Ghost stores, fake shops and what they mean for real independent retailers
"It's with a heavy heart that we share this message with you." A little boutique closing its doors after years of love and care, one final sale, the owners off to enjoy being grandparents. Except the shop never existed."
Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdl…
Building an AI Value Prop Without the AI Washing
Doug Straton, CMO of Bazaarvoice, joins Erica Seidel on The Get podcast.
You'll hear about:
What makes an AI value prop actually defensible
Moving from a 'selfish' AI approach, where individuals automate their own jobs, to an approach that puts the business and its processes first
How relentless …
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
