Why ”Pretty” Websites FAIL: Conversion Rate Myths with Brian Massey
Why don’t beautiful websites convert? What’s the ROI of ugly design? 🤔 In this episode of Clicks to Customers, StubGroup CEO John Horn chats with Brian Massey, founder of Conversion Sciences, to explore the science (and psychology) behind conversion rate optimization (CRO).Brian breaks down:-Why "c…
Ep 129 - Brian Massey on Property Tax Reform
Paul is joined by Brian Massey, who launched a grassroots effort to abolish property taxes through a constitutional amendment in Ohio. It's an interesting conversation that highlights the growing frustration with rising property taxes and explores one way to make a change.
To submit a question for…
052: The Third Partner: Optimizing Your Website for AI Recommendations with Andy Crestodina
Digital marketing is undergoing a seismic shift. In this episode, Brian Massey sits down with marketing strategist Andy Crestodina to explore how AI is becoming the "third partner" in every customer relationship—and what that means for your website and content strategy.
Discover why traditional …
Ep 129 - Brian Massey on Property Tax Reform
Paul is joined by Brian Massey, who launched a grassroots effort to abolish property taxes through a constitutional amendment in Ohio. It's an interesting conversation that highlights the growing frustration with rising property taxes and explores one way to make a change.
To submit a question for…
Character at Camp Success: Guest Episode with the ACA Character at Camp Team
Character.
This word is, as our guests on this episode will say, a "big tent" concept. As the American Camp Association has been exploring, building, and developing the Character at Camp Initiative and the Character at Camp Grant Program, the word character has had a galvanizing, unifying effect. W…
053: Using AI to Generate Copy that Converts
AI can write website copy that outperforms 80% of what is online today. You just have to teach it who it is writing for.
In this episode of Intended Consequences, Conversion Sciences founder Brian Massey shows you how to use AI to generate website copy that actually converts.
The secret is not a …
What 40,000 CRO Tests Taught Us About Conversion: Brian Massey, Conversion Sciences
⚡️ 2026 State of Heathcare Web Report: https://www.report.mmg.studio
Brian Massey has spent eighteen years proving that CRO isn't a small tweak to your homepage headline, it's a discipline. As founder of Conversion Sciences, he's run over 35,000 tests and helped 300+ companies generate more than $…
No Shortcuts Part 3 | with Brian Massey
Dr. Brian Massey is Head of Strategy Practice at Anordea, where he advises boards, executive teams, and founders on strategy, innovation, and organisational transformation. With over 20 years of experience across consulting, leadership, and advisory roles, he specialises in helping organisations na…
054-The Future of CRO with Sahil Patel
Two roads diverged in the CRO industry. Brian Massey chose to keep his agency small. Sahil Patel runs Spiralize, one of the largest in the field, with more than 170 people.
In this conversation, they compare notes across that divide. Sahil shares what he learned the hard way as a first-time CEO in…
#47 Breaking the Marketing Status Quo: Data as Your Secret Weapon with Brian Massey
Most companies have the data to make better marketing decisions, they just don't use it. In this episode, Luke talks with Brian Massey, managing partner at Conversion Sciences and one of the original voices behind the rise of conversion rate optimization, about why so many businesses still run on a…
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giants.
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