Special Edition: Episode 21 - Master Mind: As a brand you need to be a part of the culture
This episode features, This episode features, Ariel Rubin (Director of Comms @ Air) & Francis Zierer (Content Marketing Manager @ Air) and they drop so much 🔥.
They breakdown :
the importance of brand when marketing, selling, and retaining customers, whether you're in B2B or DTC.
How you can …
From one Kickstarter to Designing Escape Rooms for Universal Studios with the Wild Optimists
Juliana Moreno & Ariel Rubin (aka The Wild Optimists) invite Tay and Dani into an escape room to talk about how to create a successful Kickstarter, the story behind how they met while they were both pregnant, and explain what it means consulting for Universal immersive experiences.
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Our Amazin…
How Experience & Life Design Intersect - Ariel Rubin
In today’s episode, I chat with Ariel Rubin, formerly a design lead for iconic brands such as IDEO and Apple. In total, Ariel spent 15 years as a creative professional working as a musician and photographer in addition to leading design. Today she lives with her family on Vancouver Island and is th…
Mental Health w/ Dr. Arielle Rubin
Today Tash and Shannon chatted with Dr. Ariel Rubin. She's a child psychiatrist who has a personal connection to autism through her brother. Dr. Rubin shares her journey into psychiatry and explores the dynamics of growing up with a sibling with autism.
Today we focus on autism and ADHD, how these …
Ep. 49: Icks from the Six ft. Ariel Rubin
This week Daisy and Francis are joined by Webby Award-winning content creator, social strategist, and meme enthusiast, Ariel Rubin. Ariel is the the head of content at Air and one of Francis' greatest enemies.
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Links & References…
The B2B ick ft. Ariel Rubin
SEASON ONE FINALE! Air's Head of Content Ariel Rubin joins Creative Complaint host Dani Loftus to discuss the ick of working in B2B SaaS content at 40, the Jewish tradition of complaining as an art form, and why French complaining is cooler than Jewish complaining. They explore the generational div…
75% of Your Creative Team's Week Is Wasted. Shane Hegde Built a Salesforce for Creatives to Fix It.
Creativity is magic. 75% of your creative team’s week is logistics, 25% is actually creating. What happens when you invert that?
Shane Hegde has spent eight years fixing that problem and the implications for modern CMOs are staggering.
Most CMOs have no visibility into what content their org is cre…
How Air Beat Apple With a $0 Marketing Budget | ft. Ariel Rubin (Air)
Ariel Rubin, VP Content at Air, joins Caitlin Bigelow to break down what actually makes brand marketing work in 2026, and why the best creative work almost always comes from constraints, not budget.
Before Air, Ariel generated 96 million impressions on Twitter for a midwest gas station chain, Kum &…
The most creative company in B2B w/ Air's CEO and Head of Content
Shane Hedge and Ariel Rubin are the CEO and Head of Content of Air respectively. Air is a Creative Ops Platform used by enterprise creative teams at companies like Google, Warby Parker, Perplexity, Ramp, and the Denver Broncos.
They’re at 100 employees, raised $70M in total ($35M Series B last year…
Get Millions of Views Without Paying for a Single Ad | Ariel Rubin (Air)
How do you triple revenue while cutting marketing spend by 90%? Ariel Rubin, VP of Content at Air, did exactly that — and won two Webbys along the way — without ever having a budget bigger than $100K per campaign.
Ariel breaks down the playbook behind Air's viral marketing: working with 86-year-old…
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If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
