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This episode is all about case study in circularity and a group of people turning waste into useful materials for the built environment. Daniel Dinizo and Charmaine Cu-Unjieng of NaturLoop are bringing a new bio-based product to market that transforms waste coconut husk into a material that's something between MDF and a particle board.
For us, this presented a chance to talk about how sustainable materials are developed, the challenges of bringing them to market and how responsible businesses can approach supply chain development (the big challenge now).
As professionals who work with LCAs, EPDs, and carbon calcs all the time it was refreshing to get into a product that will have an impact that can be accounted for in human terms, as well as the usual economic and environmental terms.
They're also fundraising right now, so here's the pitch from Charmaine.
NaturLoop at the Final Stage of Pre-Seed Funding
"NaturLoop, the Swiss–Philippine climate-tech startup behind Cocoboard, is at the final stage of its pre-seed round. Cocoboard is the first industry-ready fibreboard made entirely from coconut husk waste and natural adhesives—a truly biocircular material. Featured at Interzum Cologne 2025, Cocoboard embodies the shift in construction and furniture toward biocircularity—no longer a trend but the future of materials. Europe’s sustainable furniture market is set to more than double to $42.6 bn by 2032, with consumers paying around 10% more for sustainable products. NaturLoop is closing its round soon, inviting strategic investors to co-build a climate-positive business that reduces deforestation and uplifts poor coconut farmers—making the industry more future-proof."
Notes from the show
- Charmaine Cu-Unjieng on Linkedin
- Daniel Dinizo on Linkedin
- NaturLoop on Linkedin
- The NaturLoop website
- A short film about Cocoboard®
- An investor CTA from Charmaine
- An example of Cocoboard in use as a speaker box for a Schwab System
**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this podcast, and it's quite a lot of work, so we have to promote the day jobs.
- Follow us on the Zero Ambitions LinkedIn page (we still don't have a proper website)
- Jeff and Dan about Zero Ambitions Partners (the consultancy) for help with positioning and communications strategy, customer/user research and engagement strategy, carbon calculations and EPDs – we're up to all sorts
- Subscribe and advertise with Passive House Plus (UK edition here too)
- Check Lloyd Alter's Substack: Carbon Upfront
- Join ACAN
- Join the AECB
- Join the IGBC
- Check out Her Retrofit Space, the renovation and retrofit platform for women
**END OF SELF-PROMOTING CALLS TO ACTION**
