The Human Algorithm vs AI - change how you market | Joshua B. Lee | Rachel B. Lee | YOUmanize™ Your Brand | Episode #011

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In this episode of YOUmanize™ Your Brand, Rachel B. Lee and Joshua B. Lee get real about the noisy world of modern marketing. Joshua B. Lee reflects on his journey from print ads to social media concerts to AI-driven funnels, and how it's time to recalibrate. You’ll hear why human connection will always outperform hacks, how trust is built in the details, and why your brand needs more soul (and heart) and (at times) less strategy. If you’re tired of being told you need a new vsl funnel or webinar every month, this one’s for you.

Listen in as we unpack:

🟠 Why "back to basics" is the next big marketing move

🟠 Lessons from the early days of social media marketing

🟠 How AI and digital fatigue are reshaping trust

🟠 The power of real human connection over click funnels

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EPISODE TIMESTAMPS

(00:00) The great recalibration begins

(07:43) MySpace, Yahoo, and Overture - buying cheap ads

(10:05) On Edelman's trust report

(15:39) COVID's impact on digital marketing

(18:35) Exhaustion from funnels and VSLs - move to connection building

(24:57) Authentic connection vs. mass layoffs

(27:51) Marketing basics 101 for human-centered storytelling

(32:45) Final thoughts: less noise, more value

The strategies, stories, and insights shared here are for educational and inspirational purposes only. As every person and business is unique, you are responsible for evaluating your own goals, strategies, and potential risks. Nothing shared is a guarantee of results; your journey and outcomes may differ.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.